Marketing Plan for Minimally Invasive Cardiac
and Thoracic Surgery
To educate the public and the
medical community that there
are alternatives to traditional
cardiac and thoracic surgeries
that produce far better results
for the patient.
10-12 inch incision
5-6 days in the hospital
2-3 month recovery
3 inch incision
3-4 days in the hospital
2-3 week recovery
So why don’t more patients
know minimally invasive heart
and thoracic surgery is
Uninformed medical community
Here are the Google search results
for minimally invasive heart
surgery using key words.
Let’s begin with the phrase
“minimally invasive heart surgery”
Search for “minimally invasive heart surgery”
Neither Dr. Diliberto nor Dr. Keller appear on
the first, second or third page.
Only 20 people searched this term. Why?
They don’t know it exists.
Contrary to 2400 people who searched for a
390 searched for heart surgery.
Once again neither surgeon shows up.
It is even difficult to find them at their
Here is one search for a minimally
invasive heart surgeon at Largo
Medical Center where Dr. Diliberto
Not only does Dr. Diliberto not come
up when searching but another
surgeon who doesn’t even perform
minimally invasive procedures
We have many more examples, but
our goal is to discuss solutions.
We have experience with minimally invasive
surgeons in Tampa Bay, including Dr. Joseph
Diliberto and Dr. Antoine Keller. In working with
them, we have researched and written about this
We have more than 20 years of marketing
We are a group of highly trained experts, with
teams selected to fit each project. We offer no one
size fits all campaign. We focus on personalization
As experts we see an untapped marketplace
in Tampa Bay and beyond.
No one has properly branded this procedure.
We understand the problem, the
product and the solution after
careful research and study of the
We propose a meeting to reveal our
strategic marketing plan to include:
A Strategic Marketing Plan
Phillips Production Group