Marketing Plan for Minimally Invasive Cardiac
and Thoracic Surgery
To educate the public and the
medical community that there
are alternatives to traditional
cardiac and thoracic surgeries
...
Traditional Heart
Procedure
10-12 inch incision
5-6 days in the hospital
2-3 month recovery
Minimally Invasive
Heart Su...
So why don’t more patients
know minimally invasive heart
and thoracic surgery is
available?
 Uninformed Cardiologist
 Uninformed medical community
 Uninformed public
Here are the Google search results
for minimally invasive heart
surgery using key words.
Let’s begin with the phrase
“mini...
Search for “minimally invasive heart surgery”
 Neither Dr. Diliberto nor Dr. Keller appear on
the first, second or third ...
 Once again neither surgeon shows up.
 It is even difficult to find them at their
own hospitals.
 Here is one search fo...
 Not only does Dr. Diliberto not come
up when searching but another
surgeon who doesn’t even perform
minimally invasive p...
 We have experience with minimally invasive
surgeons in Tampa Bay, including Dr. Joseph
Diliberto and Dr. Antoine Keller....
As experts we see an untapped marketplace
in Tampa Bay and beyond.
No one has properly branded this procedure.
Until Now!
We understand the problem, the
product and the solution after
careful research and study of the
marketplace.
We propose a ...
A Strategic Marketing Plan
Custom Branding
Internet Marketing
Broadcast Media
Print Media
Field Marketing
Phillips Production Group
Stacey Phillips
813-784-2939
Thank you!
Minimally invasive   absent presentation
Minimally invasive   absent presentation
Minimally invasive   absent presentation
Minimally invasive   absent presentation
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Minimally invasive absent presentation

  1. 1. Marketing Plan for Minimally Invasive Cardiac and Thoracic Surgery
  2. 2. To educate the public and the medical community that there are alternatives to traditional cardiac and thoracic surgeries that produce far better results for the patient.
  3. 3. Traditional Heart Procedure 10-12 inch incision 5-6 days in the hospital 2-3 month recovery Minimally Invasive Heart Surgery 3 inch incision 3-4 days in the hospital 2-3 week recovery
  4. 4. So why don’t more patients know minimally invasive heart and thoracic surgery is available?
  5. 5.  Uninformed Cardiologist  Uninformed medical community  Uninformed public
  6. 6. Here are the Google search results for minimally invasive heart surgery using key words. Let’s begin with the phrase “minimally invasive heart surgery”
  7. 7. Search for “minimally invasive heart surgery”  Neither Dr. Diliberto nor Dr. Keller appear on the first, second or third page.  Only 20 people searched this term. Why? They don’t know it exists.  Contrary to 2400 people who searched for a cardiologist.  390 searched for heart surgery.
  8. 8.  Once again neither surgeon shows up.  It is even difficult to find them at their own hospitals.  Here is one search for a minimally invasive heart surgeon at Largo Medical Center where Dr. Diliberto practices.
  9. 9.  Not only does Dr. Diliberto not come up when searching but another surgeon who doesn’t even perform minimally invasive procedures appears.  We have many more examples, but our goal is to discuss solutions.
  10. 10.  We have experience with minimally invasive surgeons in Tampa Bay, including Dr. Joseph Diliberto and Dr. Antoine Keller. In working with them, we have researched and written about this topic extensively.  We have more than 20 years of marketing experience.  We are a group of highly trained experts, with teams selected to fit each project. We offer no one size fits all campaign. We focus on personalization and customization.
  11. 11. As experts we see an untapped marketplace in Tampa Bay and beyond. No one has properly branded this procedure. Until Now!
  12. 12. We understand the problem, the product and the solution after careful research and study of the marketplace. We propose a meeting to reveal our strategic marketing plan to include:
  13. 13. A Strategic Marketing Plan Custom Branding Internet Marketing Broadcast Media Print Media Field Marketing
  14. 14. Phillips Production Group Stacey Phillips 813-784-2939 Thank you!

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