GCE AS/A level                  1182/01                  FILM STUDIES                  FM2                  British and Am...
2                                         FM2: British and American Film                               Answer three questi...
3                                   Section B: British Film Topics                               Choose one question from ...
4British Film: Cultural StudyYou should discuss a minimum of two British films in your answer and base it on one of the fo...
GCE AS/A level1182/01-AFILM STUDIESFM2British and American FilmP.M. THURSDAY, 12 January 20122½ hours RESOURCE MATERIAL FO...
2                                    Resource Material: Part AStudy the items in Part A of the resource material for use w...
3Item 3: The viral marketing campaign for The Dark Knight Rises                                                           ...
4                                    Resource Material: Part BStudy the items in Part B of the resource material for use w...
5Item 2: An online report from Thinkbox, the marketing body for UK commercial TV       TV helps fund Slumdog Millionaire  ...
GCE AS/A level1182/01-AFILM STUDIESFM2BRITISH AND AMERICAN FILMP.M. THURSDAY, 12 January 20122½ hours plus your additional...
2RESOURCE MATERIAL: PART AStudy the items in PART A of the resource material foruse with SECTION A, QUESTION 1.ITEM 1: INF...
3ITEM 2: A RADIO DISCUSSION ON FILM FRANCHISESCONNOR DIGNAMFranchises allow Hollywood executives to feel that themillions ...
4ITEM 3: THE VIRAL MARKETING CAMPAIGN FOR THEDARK KNIGHT RISESVIRAL MARKETING IS WELL SUITED TO FRANCHISESBECAUSE THE FANS...
5When fans shared this site on Twitter and Facebook,their profile pictures were used to create a collage,revealing the fir...
6RESOURCE MATERIAL: PART BStudy the items in PART B of the resource material foruse with SECTION A, QUESTION 2.ITEM 1: AN ...
7Xavier Marchand, President of Momentum Picturesand the film’s UK distributor, commented: ‘THERESPONSE FROM UK AUDIENCES T...
8ITEM 2: AN ONLINE REPORT FROM THINKBOX, THEMARKETING BODY FOR UK COMMERCIAL TVTV HELPS FUND SLUMDOG MILLIONAIREOscar winn...
9ITEM 3: AN ONLINE ARTICLE BY SCREENWRITERJONATHAN GEMSWHY WE DON’T HAVE OUR OWN FILM INDUSTRYJonathan Gems, an award-winn...
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Fm2 jan 2012

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Fm2 jan 2012

  1. 1. GCE AS/A level 1182/01 FILM STUDIES FM2 British and American Film P.M. THURSDAY, 12 January 2012 2½ hoursADDITIONAL MATERIALSIn addition to this examination paper, you will need:• Resource material• a 12 page answer book.INSTRUCTIONS TO CANDIDATESUse black ink or black ball-point pen.Answer three questions, one from each section.Write your answers in the separate answer book provided.INFORMATION FOR CANDIDATESEach question carries 40 marks.The number of marks is given in brackets at the end of each question.You are reminded that assessment will take into account the quality of written communicationused in your answers. CJ*(W12-1182-01)
  2. 2. 2 FM2: British and American Film Answer three questions – one from each section. Section A: Producers and Audiences Choose one question from this section.Either,1. Study the items in Part A of the resource material, which include: - Information on film franchises - A radio discussion on film franchises - The viral marketing campaign for The Dark Knight Rises. Use this material, together with your own studies, to answer the following question: How important are film franchises for producers and audiences? [40]Or,2. Study the items in Part B of the resource material, which include: - An online review of The King’s Speech - An online report from Thinkbox, the marketing body for UK commercial TV - An online article by screenwriter Jonathan Gems. Use this material, together with your own studies, to answer the following question: What can be done to attract bigger audiences to UK films? [40]Acknowledgement: Every effort has been made to trace the copyright holders of all items used in the resource material.All items are credited and were accessed in Summer 2011. (1182-01)
  3. 3. 3 Section B: British Film Topics Choose one question from this section.British Film and GenreYou should discuss a minimum of two British films in your answer and base it on one of the following:Horror or Comedy.Either,3. Explore how the films you have studied for this topic use genre conventions? [40]Or,4. In what ways can the films you have studied for this topic be said to be ‘British’? [40]British Film and StarsYou should discuss a minimum of two British films in your answer and base it on one of the following:Julie Christie or Ewan McGregor.Either,5. How far do the storylines of the films you have studied reflect your chosen star’s persona? [40]Or,6. To what extent does your chosen star represent similar messages and values in each of the films you have studied for this topic? [40]British Film and Production CompaniesYou should discuss a minimum of two British films in your answer and base it on one of the following:Ealing Studios or Working Title.Either,7. To what extent does your chosen production company specialise in one genre? [40]Or,8. ‘Production companies make films with the same messages and values.’ With reference to your chosen production company, how far do you agree with this statement? [40] (1182-01) Turn over.
  4. 4. 4British Film: Cultural StudyYou should discuss a minimum of two British films in your answer and base it on one of the following:Swinging Britain 1963-1973 or Thatcher’s Britain: the 1980s.Either,9. How far do the narratives of your chosen films suggest that characters are influenced by their environment? [40]Or,10. What are some of the ways in which rebellion is represented in the films you have studied for this topic? [40]British Film: Social-Political Study – ‘Living with Crime’You should discuss a minimum of two British films in your answer. Either,11. How far do the endings of the films you have studied for this topic confirm their messages and values? [40]Or,12. In what ways do characters represent important messages and values in the films you have studied for this topic? [40]British Film: Identity Study – ‘Borders and Belonging’You should discuss a minimum of two British films in your answer. Either,13. Explore how important conflict is to the narratives of your chosen films. [40]Or,14. How is the idea of ‘borders’ represented in the films you have studied for this topic? [40] Section C: American Film – Comparative Study Choose one question from this section.You should compare two American films in your answer.Either,15. What is significant about setting and/or place in your chosen American films? [40]Or,16. In the American films you have studied for this topic, how far do the representations of either women or men reflect the time when they were made? [40] (1182-01)
  5. 5. GCE AS/A level1182/01-AFILM STUDIESFM2British and American FilmP.M. THURSDAY, 12 January 20122½ hours RESOURCE MATERIAL FOR USE WITH SECTION A 01 A 0 01 118 2 CJ*(W12-1182-01A)
  6. 6. 2 Resource Material: Part AStudy the items in Part A of the resource material for use with Section A, Question 1.Item 1: Information on film franchises A film franchise is a series of films usually based on the same central characters. Franchises make money from many different sources – from cinema and DVD releases to merchandising and other promotional tie-ins. Sequels are often planned well in advance, and actors and directors generally sign multi-film deals to ensure their participation. Movie Franchise Films Total Gross Harry Potter 7 $6.3 Billion James Bond 23 $5.1 Billion Star Wars 8 $4.4 Billion Batman 8 $2.6 Billion – The numbers.comItem 2: A radio discussion on film franchises Connor Dignam Franchises allow Hollywood executives to feel that the millions of dollars they are investing is less of a risk. Franchises offer audiences something familiar when they go to the cinema, as stars or genre did in the past. Simon Rose Franchises are made for young audiences and are all about fantasy characters that these audiences feel they are growing up with…stars, directors, and mature stories are no longer important. Vincent Dowd What Hollywood craves are existing properties with a high recognition factor among their target audience. They have used books and comics before. The next big thing, Hollywood hopes, is the board game...Sir Ridley Scott is now adapting ‘Monopoly’ to be made into a series of films. – Analysis, BBC World Service, October 2010 (1182-01A)
  7. 7. 3Item 3: The viral marketing campaign for The Dark Knight Rises 01 A 0 0 3 118 2 Viral marketing is well suited to franchises because the fans are already established and often web-savvy. Take the viral marketing campaign for The Dark Knight Rises for example. The official website was just a black screen and some unusual chanting. Some clever fans revealed a Twitter tag which linked to another website. When fans shared this site on Twitter and Facebook, their profile pictures were used to create a collage, revealing the first image of Bane – one of the new villains that Batman will be facing. The image of Bane created from What makes this campaign so good is fans’ profile pictures that it requires participation from fans. - adapted from www.piranha-internet.co.uk (1182-01A) Turn over.
  8. 8. 4 Resource Material: Part BStudy the items in Part B of the resource material for use with Section A, Question 2.Item 1: An online review of The King’s Speech The King’s Speech reigns supreme in UK cinemas after huge opening weekend THE King’s Speech reigned supreme in UK cinemas over its opening weekend (January 7-10, 2011), grossing £3.5m from 395 cinemas. The British drama starring Colin Firth, Geoffrey Rush and Helena Bonham Carter and directed by Tom Hooper was the number one film at the UK and Irish box office. Xavier Marchand, President of Momentum Pictures and the film’s UK distributor, commented: ‘The response from UK audiences to The King’s Speech has been incredible. This is British filmmaking at its finest and that has not gone unrecognised by British cinemagoers.’ Hamish Moseley, Vice President Theatrical Sales for Momentum Pictures, added: ‘The King’s Speech has united audiences across the UK. The appetite to see the film immediately has been immense and cinemas are unanimously reporting sold out screens, spontaneous applause and standing ovations.’ - Jack Foley, www.indielondon.co.uk (1182-01A)
  9. 9. 5Item 2: An online report from Thinkbox, the marketing body for UK commercial TV TV helps fund Slumdog Millionaire Oscar winner, Slumdog Millionaire, is a good example of how TV can help finance films. It was developed by Film4 but subsequently co-financed with Celador, the TV company who made Who wants to be a Millionaire. The UK TV industry continues to innovate and punch far beyond its weight. Channel 4 has been responsible for many of the most distinctive British films of the last 25 years such as The Last King Of Scotland, Venus, This Is England, My Beautiful Launderette, East Is East, The Madness Of King George, Trainspotting, Shallow Grave, Slumdog Millionaire and In Bruges. - adapted from www.thinkbox.tvItem 3: An online article by screenwriter Jonathan Gems Why we don’t have our own Film Industry Jonathan Gems, an award-winning screenwriter, said: ‘If the British government made sure that 12% of the UK film market was exclusively for UK films, Britain could be putting out a hundred films a year.’ ‘Since 1970, Denmark, a nation of only 5.5 million, has averaged 29 films per year. How is it possible that tiny Denmark can produce so many films? Simple: in Denmark, 12% of the market is protected for Danish films by the government.’ - adapted from www.puremovies.co.uk (1182-01A)
  10. 10. GCE AS/A level1182/01-AFILM STUDIESFM2BRITISH AND AMERICAN FILMP.M. THURSDAY, 12 January 20122½ hours plus your additional time allowance RESOURCE MATERIAL FOR USE WITH SECTION A CJ*(W12-1182-01A) MLP
  11. 11. 2RESOURCE MATERIAL: PART AStudy the items in PART A of the resource material foruse with SECTION A, QUESTION 1.ITEM 1: INFORMATION ON FILM FRANCHISESA FILM FRANCHISE is a series of films usually based onthe same central characters. Franchises make moneyfrom many different sources – from cinema and DVDreleases to merchandising and other promotional tie-ins. Sequels are often planned well in advance, andactors and directors generally sign multi-film deals toensure their participation.MOVIE FRANCHISE FILMS TOTAL GROSS Harry Potter 7 $6.3 Billion James Bond 23 $5.1 Billion Star Wars 8 $4.4 Billion Batman 8 $2.6 Billion – The numbers.com
  12. 12. 3ITEM 2: A RADIO DISCUSSION ON FILM FRANCHISESCONNOR DIGNAMFranchises allow Hollywood executives to feel that themillions of dollars they are investing is less of a risk.Franchises offer audiences something familiar whenthey go to the cinema, as stars or genre did in the past.SIMON ROSEFranchises are made for young audiences and are allabout fantasy characters that these audiences feelthey are growing up with…stars, directors, and maturestories are no longer important.VINCENT DOWDWhat Hollywood craves are existing properties with ahigh recognition factor among their target audience.They have used books and comics before. The next bigthing, Hollywood hopes, is the board game...Sir RidleyScott is now adapting ‘Monopoly’ to be made into aseries of films.– Analysis, BBC World Service, October 2010
  13. 13. 4ITEM 3: THE VIRAL MARKETING CAMPAIGN FOR THEDARK KNIGHT RISESVIRAL MARKETING IS WELL SUITED TO FRANCHISESBECAUSE THE FANS ARE ALREADY ESTABLISHEDAND OFTEN WEB-SAVVY. Take the viral marketingcampaign for THE DARK KNIGHT RISES for example.The official website was just a black screen and someunusual chanting. Some clever fans revealed a Twittertag which linked to another website.
  14. 14. 5When fans shared this site on Twitter and Facebook,their profile pictures were used to create a collage,revealing the first image of Bane – one of the newvillains that Batman will be facing.What makes this campaign so good is that it requiresparticipation from fans.- adapted from www.piranha-internet.co.ukThe image of Bane created from fans’ profile pictures
  15. 15. 6RESOURCE MATERIAL: PART BStudy the items in PART B of the resource material foruse with SECTION A, QUESTION 2.ITEM 1: AN ONLINE REVIEW OF THE KING’S SPEECHTHE KING’S SPEECH REIGNS SUPREME IN UKCINEMAS AFTER HUGE OPENING WEEKENDTHE King’s Speech reigned supreme in UK cinemasover its opening weekend (January 7-10, 2011),grossing £3.5m from 395 cinemas. The British dramastarring Colin Firth, Geoffrey Rush and Helena BonhamCarter and directed by Tom Hooper was the number onefilm at the UK and Irish box office.
  16. 16. 7Xavier Marchand, President of Momentum Picturesand the film’s UK distributor, commented: ‘THERESPONSE FROM UK AUDIENCES TO THE KING’SSPEECH HAS BEEN INCREDIBLE. THIS IS BRITISHFILMMAKING AT ITS FINEST AND THAT HAS NOTGONE UNRECOGNISED BY BRITISH CINEMAGOERS.’Hamish Moseley, Vice President Theatrical Sales forMomentum Pictures, added:‘THE KING’S SPEECH HAS UNITED AUDIENCESACROSS THE UK. THE APPETITE TO SEE THE FILMIMMEDIATELY HAS BEEN IMMENSE AND CINEMASARE UNANIMOUSLY REPORTING SOLD OUTSCREENS, SPONTANEOUS APPLAUSE AND STANDINGOVATIONS.’- Jack Foley, www.indielondon.co.uk
  17. 17. 8ITEM 2: AN ONLINE REPORT FROM THINKBOX, THEMARKETING BODY FOR UK COMMERCIAL TVTV HELPS FUND SLUMDOG MILLIONAIREOscar winner, SLUMDOG MILLIONAIRE, is a goodexample of how TV CAN HELP FINANCE FILMS. It wasdeveloped by Film4 but subsequently co-financed withCELADOR, the TV company who made WHO WANTS TOBE A MILLIONAIRE.The UK TV industry continues to innovate and punch farbeyond its weight. Channel 4 has been responsible formany of the most distinctive British films of the last 25years such as THE LAST KING OF SCOTLAND, VENUS,THIS IS ENGLAND, MY BEAUTIFUL LAUNDERETTE,EAST IS EAST, THE MADNESS OF KING GEORGE,TRAINSPOTTING, SHALLOW GRAVE, SLUMDOGMILLIONAIRE and IN BRUGES.- adapted from www.thinkbox.tv
  18. 18. 9ITEM 3: AN ONLINE ARTICLE BY SCREENWRITERJONATHAN GEMSWHY WE DON’T HAVE OUR OWN FILM INDUSTRYJonathan Gems, an award-winning screenwriter, said:‘IF THE BRITISH GOVERNMENT MADE SURE THAT 12%OF THE UK FILM MARKET WAS EXCLUSIVELY FOR UKFILMS, BRITAIN COULD BE PUTTING OUT A HUNDREDFILMS A YEAR.’‘Since 1970, Denmark, a nation of only 5.5 million, hasaveraged 29 films per year. How is it possible thattiny Denmark can produce so many films? Simple: inDenmark, 12% of the market is protected for Danishfilms by the government.’- adapted from www.puremovies.co.uk

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