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How the iPhone redefined Mobile User Experience

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How the iPhone redefined Mobile User Experience

  1. 1. How the iPhoneredefinedMobile User Experience<br />Nicholas Kruse, ReignDesign(@n_kruse)<br />Mobile Monday, 2009.06.29<br />
  2. 2. Computer:<br />Elephant<br />Mobile device:<br />Mouse<br />
  3. 3. PDA:Business / focused<br />Mobile: Social / limited<br />Smartphone: Techie / complicated<br />
  4. 4. Smartphone<br />iPhone!<br />Mobile<br />PDA<br />
  5. 5. How did they do that?<br />Big, HD display<br />Good touch-screen<br />“Feel-good” UX<br />App Store – variety!<br />
  6. 6. Before:<br />“It’s painful to explore!”<br />Now:<br />“It’s fun to explore!”<br />
  7. 7. Big idea 1:<br />Make use of “Gap Time”<br />and “Half-Time”<br />
  8. 8. What apps work?<br />Time wasters & games<br />Supplement to a web app / service<br />Bite-size chunks of information<br />
  9. 9. Big idea 2:<br />Alleviate Inconvenience<br />
  10. 10. What apps “work”?<br />Time-sensitive info / alerts<br />Location-based apps<br />
  11. 11. Big idea 3:<br />Contentis almost FREE – <br />But people willPAY for great UX<br />
  12. 12. What about iPhone<br />Interaction Design?<br />
  13. 13. Keep It Simple, Stupid<br />Only a few options per screen<br />
  14. 14. Navigation sucks<br />Rely on spatial & linear patterns<br />
  15. 15. Tap, swipe, and drag<br />are uncharted territory<br />See Dan Saffer’s talk for more:http://www.vimeo.com/groups/8949/videos/2761844<br />
  16. 16. Thank you!<br />This presentation is online at: http://www.reigndesign.com/blog/<br />

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