Signs of Television Semiotics
Semiotics as a Science <ul><li>Swiss linguist Saussure (1857 - 1913) </li></ul><ul><li>Charles Sanders Peirce (pronounced ...
Central concerns of Semiotics <ul><li>The relationship between a sign and its meaning </li></ul><ul><li>The way signs are ...
Signifier + Signified = Sign The signifier is a physical object, eg- a sound, printed word or image.   The Signified is a ...
<ul><li>The 3 elements are determined by our culture or are in some sense, man made </li></ul>
Iconic, Motivated Signs Portraits - photographs are iconic
 
 
The form of the signifier determined by either the signified or by convention <ul><li>The form of the photograph is determ...
Arbitrary, unmotivated signs
Three orders of signification
Second-order signs 1: myths
Second order signifiers
 
Second-order signs II Connotation (denotation)
 
 
Metaphor and Metonymy The Crown A dish Players on the World Stage
 
Paradigms and Syntagms Selective/associative (or paradigmatic) dimension (metaphor) Combinative/syntagmatic dimension (met...
paradigmatic syntagmatic
Media and Genre Paragigms
 
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Signs & Codes Of Television

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Signs & Codes Of Television

  1. 1. Signs of Television Semiotics
  2. 2. Semiotics as a Science <ul><li>Swiss linguist Saussure (1857 - 1913) </li></ul><ul><li>Charles Sanders Peirce (pronounced purse), (1839 – 1914) </li></ul>
  3. 3. Central concerns of Semiotics <ul><li>The relationship between a sign and its meaning </li></ul><ul><li>The way signs are combined into codes </li></ul>
  4. 4. Signifier + Signified = Sign The signifier is a physical object, eg- a sound, printed word or image. The Signified is a mental concept (bearing no necessary relationship to the signifier) The sign is the associated total which relates the two together
  5. 5. <ul><li>The 3 elements are determined by our culture or are in some sense, man made </li></ul>
  6. 6. Iconic, Motivated Signs Portraits - photographs are iconic
  7. 9. The form of the signifier determined by either the signified or by convention <ul><li>The form of the photograph is determined by the appearance </li></ul><ul><li>The form of the generalised car on a traffic sign is determined by convention </li></ul>motivated arbitrary
  8. 10. Arbitrary, unmotivated signs
  9. 11. Three orders of signification
  10. 12. Second-order signs 1: myths
  11. 13. Second order signifiers
  12. 15. Second-order signs II Connotation (denotation)
  13. 18. Metaphor and Metonymy The Crown A dish Players on the World Stage
  14. 20. Paradigms and Syntagms Selective/associative (or paradigmatic) dimension (metaphor) Combinative/syntagmatic dimension (metonymy)
  15. 21. paradigmatic syntagmatic
  16. 22. Media and Genre Paragigms

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