How to market your small business online


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How to market your small business online

  1. 1. Matthew Lord<br />Atlanta Marketing Consultant<br />How To Market Your Small Business Online<br />
  2. 2. -Why Internet Marketing?<br />Cost effective.<br />Easily measure results with tracking mechanisms.<br />Higher ROI than traditional print advertising.<br />
  3. 3. The Main Components of Internet Marketing:<br />Search Engine Optimization<br />Email Marketing<br />Content Syndication/Article Marketing<br />Pay-Per-Click Advertising<br /> Social Media Marketing<br />Video Marketing<br />Blogging<br />
  4. 4. Search Engine Optimization<br />Getting your website ranked on the first page of Google is possible! <br />Use an Atlanta Marketing Consultant that has a thorough knowledge of both On-page and Off-page SEO tactics.<br />You must also perform in-depth keyword research to determine an estimated ROI for your SEO campaign.<br />
  5. 5. Email Marketing<br />Automation is key.<br />You need special services to accomplish this task.<br />Effective copywriting is essential in order to turn email subscribers into active customers.<br />
  6. 6. Article Marketing/Content Syndication<br />One of the most powerful ways to build your business brand online.<br />Submit high quality, keyword rich content to your blog, as well as article directories.<br />This method alone has brought over 250,000 visits to my web properties.<br />
  7. 7. Pay-Per-Click Marketing<br />PPC Marketing gives you the ability to generate immediate traffic to your websites.<br />The higher your quality score, the less you Pay-Per -Click.<br />Google Adwords, Facebook, and Yahoo Search Marketing are the most popular PPC networks that can get you a ton of exposure.<br />
  8. 8. Search Engine Optimization Or Pay Per Click Marketing?<br />SEO<br />Traffic is FREE<br />Long term Strategy<br />Continuous Optimization is Needed to Maintain High Rankings <br />Once System is in Place: Straight PROFIT!<br />PPC<br />Have to Pay for Traffic<br />Immediate Traffic: Instant Sales<br />Must Always Refine and Tweak PPC Campaigns to Stay Ahead of Your Competition<br />
  9. 9. Social Media Marketing<br />Twitter, Facebook, Ning, and Foursquare are gathering a huge following each day.<br />Facebook is now the 2ndmost visited website online according to<br />These social networking communities have massive potential for local business marketing: when done correctly.<br />
  10. 10. Video Marketing<br />Creating short videos and submitting them to Video Sharing Websites (Youtube, Google, Viddler, etc.) is a highly effective form of marketing.<br />Videos often get listed on the 1stpage of Google!<br />People prefer to watch videos online over reading. <br />
  11. 11. Blogging<br />No longer a teenage fad. <br />Blogging is an effective business tool that is being used by ALL successful online businesses.<br />Allows you to update content with ease, which drastically increases search engine rankings!<br />
  12. 12. Conclusion<br />These are the marketing strategies that I have used to build my online brand. <br />These methods work, and will provide your business with a dynamic online presence to increase your profits substantially!<br />For more information visit and fill out the contact inquiry form!<br />
  13. 13. THANK YOU!<br />Matthew Lord Consulting Looks Forward to Helping You Design and Implement a Dynamic Marketing Campaign for Your Business! <br />Visit to Get Started!<br />