Slime Blob Tour at:
The Downieville Classic
Downieville, CA
August 1-4 2013
Event Set-Up
• Pickup truck event - small event space. (no
room to park RV)
• 10’x10’ popup tent
• Primary focus: Bicycle ...
Our Booth (and a fan of Genuine
Innovations Big Air cartridges)
Event Stats
• Event attendance: 3,000 total, 800 racers
• Booth attendance: 200/day, 800 total
• Demos performed: 12 bottl...
Fans cheer on XC finishers
Competitor Activity
• Stan’s for sale in bike shop
Poll Questions
• All booth visitors were asked, “Do you ride
tubeless or tubed tires?”
• Around 90% of riders polled rode ...
Conversation Notes/Testimonials
• Created buzz for Slime Pro. Day 3: “I heard great things about your
new tubeless sealant...
Tyler from BMC installs Slime Pro on a
racer’s bike
1st place XC, DH and All Mountain
winner Carl Decker’s bike complete
with Genuine Innovations Big Air.
Wheel size: 650b/27...
Other
• We were lucky to attend! Expo space sold out
in February.
• Event attendance looks good to the mountain
biking com...
Blob tour at downieville
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Blob tour at downieville

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An example of the report produced on the road after an event. Downieville was one of the more unique and better exposure events of the tour.

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Blob tour at downieville

  1. 1. Slime Blob Tour at: The Downieville Classic Downieville, CA August 1-4 2013
  2. 2. Event Set-Up • Pickup truck event - small event space. (no room to park RV) • 10’x10’ popup tent • Primary focus: Bicycle products – Slime Pro Tubeless sealant, tube sealant and tubes – Genuine Innovations C02 inflators, multi-tools – Second table: Key automotive/off-road products ( Tubeless sealant, inflators, Spairs)
  3. 3. Our Booth (and a fan of Genuine Innovations Big Air cartridges)
  4. 4. Event Stats • Event attendance: 3,000 total, 800 racers • Booth attendance: 200/day, 800 total • Demos performed: 12 bottles of Slime Pro Tubeless sealant given to racers, shop owners, and other influential riders. Caveat: Must recommend to local bike shop and review online if the product is better than Stan’s. • Giveaways: Koozies, stickers, glueless patches, tire gauges • Absolutely attend next year! Many influential people in the industry attend event to race/ride world famous trails. Event space sells out in February each year.
  5. 5. Fans cheer on XC finishers
  6. 6. Competitor Activity • Stan’s for sale in bike shop
  7. 7. Poll Questions • All booth visitors were asked, “Do you ride tubeless or tubed tires?” • Around 90% of riders polled rode tubeless. The majority of tubed riders were either too young or too old to race. • High number of tubeless riders could be attributed to the rocky course which is famous for causing pinch flats.
  8. 8. Conversation Notes/Testimonials • Created buzz for Slime Pro. Day 3: “I heard great things about your new tubeless sealant, wanted to check it out!” – Owner, Castro Valley Cycles • “We need Big Airs! Racers need something that can inflate a full sized mountain tire and the 20g won’t do it. Multi-tool tire irons are great for racers, too” – Mackie Franklin, 4th place XC racer. • “Slime Pro works way better than Stans! Check out this cut on my sidewall it sealed!” – Riley Howard, 20, Racer, Team Santa Cruz/ XFusion • “I use Slime in all my bikes in Texas. There are thorns everywhere, I won’t ride without Slime!” – Martha, wife of another exhibitor. • “You should sell the new tubeless sealant in small bottles so I can carry it out on the trail.” - Anonymous • “I’ve been hearing great things about your new tubeless sealant. Mind if I try a bottle for our demo bikes?” – Tyler, in Sales for BMC, Oakland, CA.
  9. 9. Tyler from BMC installs Slime Pro on a racer’s bike
  10. 10. 1st place XC, DH and All Mountain winner Carl Decker’s bike complete with Genuine Innovations Big Air. Wheel size: 650b/27.5”
  11. 11. Other • We were lucky to attend! Expo space sold out in February. • Event attendance looks good to the mountain biking community. Profits from the event go to Sierra Buttes Trail Stewardship

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