UX is HOT! There are few people who do it! There are even fewer who do it well! Some individuals claiming to “do UX” don’t really understand the full value that it can bring to the table and organizations are struggling to understand what it takes to reap the full benefits of UX.
“ABCD… UX” playfully responds to this situation by offering a simple model that…
1. Calls us to re-examine our assumptions about User Experience and human centered design
2. Offers practical insight on how to educate an organization,
3. Demonstrates how to become a change agent in our own circles of influence
4. Outlines key principles for establishing and sustaining the practice human-centered design