Social Media and the Future of Search

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Presentation made by Matthew Hurst on a panel at the Berkeley Future of Search event.

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Social Media and the Future of Search

  1. 1. Social Media and The Future of Search Matthew Hurst Live Labs
  2. 2. Social Media <ul><li>User generated media, social networks, … </li></ul><ul><li>Weblogs, Usenet, Message Boards, Reviews … </li></ul><ul><li>Features: </li></ul><ul><ul><li>Sub page documents </li></ul></ul><ul><ul><li>Identifiable authors/author centric </li></ul></ul><ul><ul><li>Rapid updates/stream of data </li></ul></ul><ul><ul><li>Subjective, opinion bearing, … </li></ul></ul><ul><ul><li>Social or community aspects </li></ul></ul>
  3. 3. <ul><li>Mostly blogs with an embedded video </li></ul><ul><li>This is cool! </li></ul><ul><li>Factual information (wikipedia) on 2 nd page </li></ul>
  4. 4. <ul><li>Same syntax, different semantics </li></ul><ul><li>MSW: </li></ul><ul><ul><li>HTML pages </li></ul></ul><ul><ul><li>Hyperlinks </li></ul></ul><ul><ul><li>Pages and link structure represent authority </li></ul></ul><ul><li>Social Media: </li></ul><ul><ul><li>Documents aggregated in HTML, but are really sub pages </li></ul></ul><ul><ul><li>Link used in a different yet consistent manner. </li></ul></ul><ul><ul><li>Individuals, not pages, have authority in a domain </li></ul></ul>
  5. 5. <ul><li>Objective </li></ul><ul><li>Factual </li></ul><ul><li>Timeless </li></ul><ul><li>Institutional </li></ul><ul><li>Subjective </li></ul><ul><li>Opinionated </li></ul><ul><li>Real Time </li></ul><ul><li>Real People </li></ul>
  6. 6. Opportunities <ul><li>Symbiosis : how can we use social media to improve the web experience? </li></ul><ul><ul><li>Using social media as a filter and ranking function for the web. </li></ul></ul><ul><li>Indentity : how can we model individual content creators? </li></ul><ul><ul><li>Information extraction to create profiles (age, gender, location, interests, …) </li></ul></ul>

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