This is a presentation first given to University of Newcastle Students. The purpose of the presentation was to provide an overview of what working in a PR agency was like, the different types of work possible and provides a quick overview of some of my past work. It was intended to be very light hearted and was pitched at a very basic level.

1. What is a PR agencyAnd would I want to work there anyways?

2. Matthew Gain Agency junkie 4 different agencies 1 in-house roll Perpetual student Alumni of University of Newcastle

3. Edelman 2012 What the hell is a PR agency?

4. What do PR agencies do?

6. Opportunity for travel

7. Big support networks

8. Large teams often times with multiple practice areas

9. Wider briefs beyond simple media relations

11. Exposed to a wider range of work

12. Potentially less opportunity to grow

13. More engagement with the senior staff

14. Potentially more exposure to clients in the early stages

16. Manage mergers and acquisitions

17. Senior level corporate counsel

18. Is as often as much about keeping your client out of the press

19. Shareholder relations/analyst relations

21. Manage engagement with the government

22. Deal with ministers, advisors

24. Pharmaceutical companies cannot advertise

25. Manage communications to healthcare professionals

27. Either consumer technology or B2B technology

28. Work to distill complex tech into understandable concepts

30. Work on the brands you know and love

31. About getting excitement about new products from Xbox through to fashion brands and even toilet duck

33. These are the guys that get paid to Facebook and Twitter

34. Manage blogger engagement programs

35. Build Facebook communities

36. Understand SEOImage by Jye Smith

38. Start at 8.30

39. Finish around 6.30ish

40. Media and social monitoring

41. Media calls

42. Client meetings

43. Journalist drinks

44. Facebook management

47. Sponsorship negotiation and facilitation

48. Paid seeding

49. Influencer identification

50. Blogger engagement

51. Online issues monitoring

52. Crisis readiness and management

54. Web development project management

55. Web strategy and property mapping

56. SEO

57. Social stream creation

58. Online community management

59. Video content creation and distribution

61. Halo 3 – Xbox (UK): Modeled on blockbuster film launches, Halo 3 landed in September to enormous fanfare, mainstream anticipation and broke all preceding entertainment launch day revenue records

63. Launch media push focussed on direct comparisons with the revenue set to be generated by Halo and those of blockbuster entertainment launches such as Spiderman 3 Movie and Harry Potter books

65. Edelman increased awareness and users for a first-of-its-kind communityplanning website: PlanBig.com.au

66. Edelman 2012 TweetLevel: The election battle for Twitter

68. Read widely – understand the media, understand blogs, get engaged

69. Have a digital footprint:

70. Blog, Tweet, Facebook

71. Set up a Facebook Page – understand how that works

72. Think laterally and also think creativelyEdelman 2012 Getting a job in a PR agency

73. Get in contact Matthew Gain Blog – matthewgain.com Twitter - @matthewgain Email – matthew.gain@edelman.com HR – anita.gilbert@edelman.com