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Twitter and the Australian Election 2010


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An overview of the research Edelman Australia conducted throughout the 2010 Election period ranking the use of Twitter by Australian Politicans and staffers.

Published in: News & Politics
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Twitter and the Australian Election 2010

  1. 1. TweetLevelThe Battle for Election 2010<br />Matthew Gain – Edelman Australia<br />
  2. 2. Objectives<br /><ul><li>Rank Australia’s politicians and staffers in terms of influence on Twitter
  3. 3. Understand who is using the platform best
  4. 4. Use as a tool to lobby for better use by politicians</li></li></ul><li>Edelman 2012<br />Methodology<br />
  5. 5. Edelman 2012<br />Methodology<br />
  6. 6. Edelman 2012<br />Topline results<br />More info at<br />
  7. 7. Malcolm Turnbull<br /><ul><li>Regular personal updates that connect with his community
  8. 8. Engages in conversations:
  9. 9. Answers questions
  10. 10. Responds to criticism
  11. 11. Makes time for the platform
  12. 12. Definitely not a one way medium</li></li></ul><li>Julia Gillard<br /><ul><li>Despite a slow start started engaging last week
  13. 13. Engaging conversations
  14. 14. Providing additional information via links
  15. 15. Responding to influentials ;-)
  16. 16. RTing the AustralianLabor a lot to share the load
  17. 17. Using a iPad for Tweets</li></li></ul><li>The Greens<br /><ul><li>Have secured 4 of the top ten positions
  18. 18. Using staffers to spread their message further
  19. 19. Smartly using aggregated accounts – eg Greens and GreensMPs
  20. 20. Despite smaller numbers of followers making up for it with large amounts of updates and engagement</li></li></ul><li>Tony Abbott<br /><ul><li>Where have you been Tony?
  21. 21. His follow vs follower count is indicative of how Tony is approaching Twitter</li></li></ul><li>Has Twitter had an impact though?<br />Without a doubt. No newspaper article, TV debate or radio interview will singlehandedly swing the election. They all do generate influence, just like each tweet holds some influence.<br />
  22. 22. If you would like more information go to:<br /><br />Or contact @matthewgain<br />