Ba 257 C3 C2

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Ba 257 C3 C2

  1. 1. Ch. 3, Case 2: Apple, Microsoft, IBM, and Others: The Touch Screen Comes of Age Team 2: Ali Alsagor Anthony Datollo Stacy Genelow Kevin McNavage Matthew Vital
  2. 2. Overview <ul><li>WIMP human-computer interfaces </li></ul><ul><ul><li>GUI system </li></ul></ul><ul><li>Emerging Technologies </li></ul><ul><ul><li>Touch screen </li></ul></ul><ul><li>Corporations </li></ul><ul><ul><li>Apple, Microsoft, IBM, and Mitsubishi </li></ul></ul>
  3. 4. Apple, Inc. <ul><li>A multinational-American corporation best-known for their hardware in products </li></ul><ul><li>Touch Screen Tech. </li></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><li>iPod Touch </li></ul></ul><ul><ul><li>MacBook systems </li></ul></ul>
  4. 5. Microsoft <ul><li>Creative outlooks and breakthrough ideas </li></ul><ul><ul><li>Constantly updating and improvements </li></ul></ul><ul><li>Starwood Hotels & Resorts </li></ul><ul><ul><li>W, Westin, and Méridien hotels </li></ul></ul>
  5. 6. IBM <ul><li>International Business Machines </li></ul><ul><ul><li>Multinational computer, technology, and IT consulting corporation. </li></ul></ul>
  6. 7. Everywhere Displays Project <ul><li>Selected area of touch screen advantage </li></ul>
  7. 8. Mitsubishi <ul><li>DiamondTouch Table </li></ul><ul><ul><li>Personal touch system </li></ul></ul><ul><ul><li>Detectable user identification feature </li></ul></ul>
  8. 9. More to come… <ul><li>Expansion of touch screens </li></ul><ul><li>Still-developing user-detectable multi-touch wall systems. </li></ul>
  9. 10. The Problem <ul><li>WIMP (Windows, Icons, Menus, and Pointing </li></ul>Virtual Reality, context-aware computing, perceptual and affective computing, and tangible human interface
  10. 11. The Problem <ul><li>Adaption for new technologies </li></ul><ul><li>Preserving value of current WIMP devices </li></ul><ul><li>Gaining benefits of the new technologies </li></ul>
  11. 12. Solutions <ul><li>Slow transition </li></ul><ul><li>Conducting Surveys </li></ul><ul><li>Keeping WIMP still available </li></ul><ul><li>Dry-Run </li></ul>
  12. 13. Evaluation of Alternatives <ul><li>Solution 1-Slowly transition what is available now to what will be available in the future. </li></ul><ul><li>Create products that will include the newer technologies </li></ul><ul><li>Host seminars to showcase those new products </li></ul>
  13. 14. Evaluation of Alternatives <ul><li>Solution 2- Conduct surveys on what the target market will find beneficial. </li></ul><ul><li>-Help gather information in large quantities </li></ul><ul><li>-Companies use that information to decide what the consumer would prefer </li></ul>
  14. 15. Evaluation of Alternatives <ul><li>Solution 3- Allow older technologies to still be available to the consumers. </li></ul><ul><li>-Newer technology is going to make the older technology obsolete. </li></ul><ul><li>-New technology creates trends </li></ul>
  15. 16. Evaluation of Alternatives <ul><li>Solution 4- Test run of the product in the market. </li></ul><ul><li>Find ways to improve product if there are problems </li></ul><ul><li>- Gets the word out about the new product </li></ul>
  16. 17. Recommendation <ul><li>Slow transition: from old to new technology </li></ul><ul><ul><li>Benefits for the customers </li></ul></ul><ul><ul><li>Benefits for the companies </li></ul></ul>
  17. 18. Benefits for the customers <ul><li>Slow transitions allows the customers to: </li></ul><ul><ul><li>Get comfortable with new technology </li></ul></ul><ul><li>Example of transition: </li></ul><ul><ul><li>Basic cell phone </li></ul></ul><ul><ul><li>Touch screen phone (iPhone) </li></ul></ul><ul><ul><li>Touch screen computer (MacBook Air) </li></ul></ul><ul><ul><li>Projected keyboards (IBM) </li></ul></ul>
  18. 19. Benefits for the companies <ul><li>Slow transition allows the company to: </li></ul><ul><ul><li>Watch new trends </li></ul></ul><ul><ul><li>Develop useful products </li></ul></ul><ul><ul><li>Fix any problems </li></ul></ul><ul><ul><li>Get feedback from the target market </li></ul></ul><ul><ul><li>Plan for future products </li></ul></ul><ul><ul><li>Keep current customers, get new customers </li></ul></ul>
  19. 20. Possible Results and Obstacles to Implementation <ul><li>Problem: WIMP devices replaced by human interface/touch screen technology </li></ul>
  20. 21. Implementation <ul><li>Technology constantly advancing </li></ul><ul><li>Competitive Necessity </li></ul>
  21. 22. Implementation <ul><li>Predictions: </li></ul><ul><li>Overwhelmed/Frightened by technology </li></ul><ul><li>Hard to break routine </li></ul>
  22. 23. Implementation <ul><li>Gradually implement new features </li></ul><ul><li>Old technology made available </li></ul>
  23. 24. References <ul><li>Advancing Usability: (2008). Retrieved Feb. 9, 2010, from http://advancingusability.wordpress.com/2008/06/03/reality-based-interaction/ </li></ul><ul><li>  </li></ul><ul><li>IBM About IBM. (2009) Retrieved Feb. 8, 2010 from http://www.ibm.com/ibm/us/en/ </li></ul><ul><li>  </li></ul><ul><li>Microsoft – Our Commitment to Our Cusomers. (2009) Retrieved Feb. 7, 2010, from http://www.microsoft.com/about/companyinformation/ourbusinesses/business.mspx </li></ul><ul><li>  </li></ul><ul><li>Mitsubishi DiamondTouch Table: The-Touch-Screen Grows Up Before Our Eyes. (2009) Retrieved Feb. 10, 2010 from http://www.pcworld.com/article/179612/mitsubishis_diamondtouch_table.html </li></ul><ul><li>  </li></ul><ul><li>The Everywhere Displays Project. (2009) Retrieved Feb. 8, 2010, from http://www.research.ibm.com/ed/ </li></ul><ul><li>  </li></ul><ul><li>The New York Times. Apple Computer Inc. News. (2010). Retrieved Feb. 10, 2010, from http://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html </li></ul><ul><li>  </li></ul><ul><li>Touchwall: Microsoft’s Inexpensive Wall-Based Multi-Touch Interface. (2008). Retrieved Feb. 10, 2010, from http://techcrunch.com/2008/05/14/microsoft-touchwall-can-inexpensively-turn-any-flat-surface-into-a-multi-touch-display/ </li></ul><ul><li>  </li></ul><ul><li>Welcome to Microsoft Surface. (2009) Retrieved Feb. 8, 2010 from http://www.aboutmicrosoftsurface.com/ </li></ul>
  24. 25. Questions???

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