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Mobile Revolution:
Are you on the guest list?
• #DxMASummit
• @MatthewDR
• Follow the Golden Rule of Twitter
Phone Friendly
Matthew Donegan-Ryan
Director of Mobile Strategy,
CrowdCompass by Cvent
Relation to Diagnostics?
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8. Location,
location, location
@MatthewDR
It’s an app attack!
2 Billion+
smartphones/tablets
will be sold in 2014
7X
that’s the number of PCs expected
to be sold that year
has
65apps
installed127
spends
minutes per day
using apps
150times per day
checks their phone
The average
smartphone user…
Global app usage grew
115%
in 2013
0
5
10
15
20
25
30
35
40
45
1 2 3 4 5
DownloadstoDate(Billions)
102 billion
Apps downloaded in 2013
(By 2016, Gartner estimates that there
will be more than 300 billion apps
downloaded annually)
2009 2010 2011 2012 2013
Checking email
Social networking
Navigation
Games
Videos / photos
IDC
Source: ShoreTelSky
Being productive is going mobile
eMarketer
Mobile apps Mobile web
vs.
Year 2013
85% 15%
People prefer mobile apps
The Telegraph
95% of marketers use
smart devices
Mobile is still new
Everyone is using smart devices
And having more fun
Time on mobile has nearly eclipsed TV
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
Money on
my mind
Is mobile
marketing
worth it?
0
5
10
15
20
25
30
35
40
45
1 2 3 4 5 6
TV
Radio / Outdoor
Print
Digital
Digital Ads
will overtake
traditional
ads in 2015
Source:
MarketingCharts.com
2011 2012 2013 2014 2015 2016
In-app advertising increases…
Brand awareness
Brand favorability
Purchase intent
…2x higher than general mobile advertising
Investing is Valuable
Increase your
marketing ROI
 Send timely and
relevant notifications
 Keep them updated
and informed
 Get them excited
to engage
Leverage Push
Expect no second chances
Gain more insight
Cut back on
printing costs
Create a more
sustainable
image that
engages your
audience
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
Nobody
likes me
We want a social experience
Mobile daily active users hit 469 million
on average for June 2013
Mobile-only user count grew from 189 in
Q1 to 219 million Q2 last year.
Facebook
Sixty percent of the 200 million
active users log in via a mobile
device at least once every month.
Twitter
Share relevant
content that’s unique
to your experience
Be a part of the
social conversation
Leverage mobile apps
to create connections
Make your brand more popular
Follow
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
We’ve come a long
way since pong
Use gamification
to drive interaction
Incentivize –
Your app
should be fun!
Engage –
Encourage
users
to take
action
Recognize –
Make it memorable
Reward –
We love to win!
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
Go native
or go home
“The biggest mistake we made as a
company was betting too much
on web (HTML5) as opposed to native.”
-Mark Zuckerberg
CEO, Facebook
What’s the difference?
Native apps…
Live on device
Work offline
Integrate device features
(camera, GPS, and contacts)
Provide a snappier experience
Push notifications
The major players prefer native
Cvent has 200 app developers
1/3
Android
1/3
Apple
1/3
Web
The user
experience
is important
Better for security
Deliver a better performance
on all devices
It’s an
app attack!
Money on
my mind
Nobody
likes me
We’ve come a long
way since pong
Psychic
powers
Go native
or go home
One-stop-
shop
Location, location,
location
@MatthewDR
One-stop-
shop
36% of marketers surveyed used digital
marketing point solutions that were not
well integrated or unified
Forrester
Marketers who follow this path will
fail to drive the digital marketing
performance they expect
Align single point solutions to provide
a consistent client experience
Enterprises adopting the platform
approach are seen as closest
to best-in-class
Aberdeen Group
Meet all of your
needs with
one platform
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
Psychic
powers
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
What was the first
phone with iTunes?
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
Are Google glasses a
totally new innovation?
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
#DxMASummit 2015?
2016?
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
82% of people like reading content
from brands when it’s relevant
Content Marketing Association
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
Deliver relevant content
to users
94% of marketers surveyed stated
that personalization is critical to
current and future success
eConsultancy
But fewer than 15% of businesses
implement personalization on mobile
eConsultancy
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014
It’s an
app attack!
Money on
my mind
Nobody
likes me
We’ve come a long
way since pong
Psychic
powers
Go native
or go home
One-stop-
shop
Location, location,
location
@MatthewDR
Location, location, location!
Facebook, Google, Yelp, Instagram,
Twitter, and other popular apps use
location-enabled features to boost
engagement
Business Insider
Why stand in line?
94% of smartphone owners search
for local information
Business Insider
Why waste time
searching?
89% of consumers want some sort of
personalized mobile communications
from brands and retailers
Vibes
Use location and context to
make things easier and better
Don’t
“advertaze”
with only
proximity
1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
Thank you!

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The Mobile Revolution in Diagnostics Marketing DxMA Summit 2014