If Marketing is Your Game How Often Do You Practice?
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
• Select an app that meets the goals of their event
• Inspire attendees to utilize the app
• Create ROI from the app by engaging exhibitors and sponsors
• Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
6. 1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8. Location,
location, location
@MatthewDR
8. 2 Billion+
smartphones/tablets
will be sold in 2014
7X
that’s the number of PCs expected
to be sold that year
has
65apps
installed127
spends
minutes per day
using apps
150times per day
checks their phone
The average
smartphone user…
20. 1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
32. 1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
35. Mobile daily active users hit 469 million
on average for June 2013
Mobile-only user count grew from 189 in
Q1 to 219 million Q2 last year.
Facebook
36. Sixty percent of the 200 million
active users log in via a mobile
device at least once every month.
Twitter
40. 1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
47. 1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
49. “The biggest mistake we made as a
company was betting too much
on web (HTML5) as opposed to native.”
-Mark Zuckerberg
CEO, Facebook
50. What’s the difference?
Native apps…
Live on device
Work offline
Integrate device features
(camera, GPS, and contacts)
Provide a snappier experience
Push notifications
56. It’s an
app attack!
Money on
my mind
Nobody
likes me
We’ve come a long
way since pong
Psychic
powers
Go native
or go home
One-stop-
shop
Location, location,
location
@MatthewDR
63. 1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR
82. 94% of marketers surveyed stated
that personalization is critical to
current and future success
eConsultancy
83. But fewer than 15% of businesses
implement personalization on mobile
eConsultancy
84.
85.
86. It’s an
app attack!
Money on
my mind
Nobody
likes me
We’ve come a long
way since pong
Psychic
powers
Go native
or go home
One-stop-
shop
Location, location,
location
@MatthewDR
95. 1. It’s an
app attack!
2. Money on
my mind
3. Nobody
likes me
4. We’ve come a
long way since
pong
7. Psychic
powers
5. Go native
or go home
6. One-stop-
shop
8.
Location, location,
location
@MatthewDR