CrowdCompass Mobile Event App Sponsorship

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We'll cover:
-Major mobile advertising trends and what they mean for event sponsorships
-Top 5 mobile advertising areas that planners should be leveraging
-How to integrate mobile sponsorships and create a bigger brand impact
-How to gain sponsors and increase ROI

Published in: Business, Technology
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  • Behaviors – matches with slide 6&8Slide 7 with funny pic
  • Behavior
  • Inmobi = sourceComfortable and happy image large #s
  • Add it into your gold – one sponsor gets everythingAdd extra value
  • Slice up and sell pieces – show a pie sliced into pieces
  • Mix value and understanding – it’s a new thing (not just ads)
  • Show doc, list extra promos list
  • Show where everything is going to be (banner and exhibitor listing)
  • Split between the numbers (half screen numbers and other half eyeball)
  • CrowdCompass Mobile Event App Sponsorship

    1. 1. Mobile Advertising & Sponsorship Trends for Events Matthew Donnegan-Ryan Director of Mobile Strategy
    2. 2. Today you’ll learn: • Major mobile advertising trends and what they mean for event sponsorships • Top 5 mobile advertising areas that planners should be leveraging • How to integrate mobile sponsorships and create a bigger brand impact • How to gain sponsors and increase ROI Get your free eBook:
    3. 3. Major mobile advertising trends and what they mean for event sponsorships
    4. 4. Mobile Advertising Mobile Sponsorships
    5. 5. Net mobile ad revenues examples Source: dazeinfo.com
    6. 6. Net mobile ad revenues examples Source: dazeinfo.com
    7. 7. Digital ad revenue by format 2012 Source: Business Insider 2013
    8. 8. Time spent on smartphones is increasing every year 66 2010 minutes per day 94 2011 minutes per day 127 158 Source: Flurry.com 2012 minutes per day 2013 minutes per day
    9. 9. Smartphone market penetration 2013 2012 2011 2010 61% 50% 44% 27% Source: Nielsen & Pew Internet
    10. 10. Mobile app usage vs. mobile web usage Mobile apps Mobile web 2013 85% vs. 15% 2012 64% vs. 36% Source: Comscore & Nielsen
    11. 11. Changes in smartphone ownership
    12. 12. What does this mean for event planners? • Relatively new opportunities are emerging • Common place experiences are easier to leverage • Plenty of time to start small and build on success
    13. 13. Mobile advertising areas that planners should be leveraging
    14. 14. 1 Sponsored splash page In-app banners
    15. 15. Get sponsorship dollars with splash pages and banners
    16. 16. Sponsor listings 2 Highlighted exhibitors Interactive map
    17. 17. Include sponsor listings, highlighted exhibitors & maps
    18. 18. Include sponsor listings, highlighted exhibitors & maps
    19. 19. Push notifications 3
    20. 20. Add value with sponsored push notifications
    21. 21. Surveys 4
    22. 22. Get valuable feedback with in-app surveys
    23. 23. 5 Gamification
    24. 24. Get sponsors to donate prizes for in-app games
    25. 25. Advertising areas
    26. 26. How to integrate mobile sponsorships and create a bigger brand impact
    27. 27. Effectiveness of native mobile ads for branding campaigns* *according to US Digital Advertising Professionals, Aug 2013 Source: emarketer.com
    28. 28. Your attendees are familiar with mobile ads 66% are more comfortable with mobile advertising vs. TV or online ads
    29. 29. How to integrate it? Option 1: Winner takes all
    30. 30. How to integrate it? Option 2: Divide and concur Gold, Silver, Bronze
    31. 31. Creating Impact • Native mobile ads are effective • If done right, acceptance is high • Integrate mobile sponsorships based on the path of least resistance
    32. 32. How to gain sponsors and increase their ROI
    33. 33. Mix between value and understanding
    34. 34. High level value
    35. 35. Deep dive for better understanding
    36. 36. Show the ROI: both numerically and visually
    37. 37. Make it work for everyone • Match the needs of your sponsors • Be clear about your offering • Clearly show the ROI so they come back for more
    38. 38. Questions? Get the eBook! crowdcompass.com/mobile-appsthe-new-event-essential-ebook

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