1. Organisation / Scope
Prepared by
Value Chains / Level 1 Processes / Business Capabilities
1
Reviews required
Approach
1. Along the top list the most natural decomposition of your
organisation. This can be level 1 processes, business capabilities, or
services.
2. For each, consider the information assets you need to effectively
manage these capabilities. Focus on inputs, but when you identify an
output ensure you check you’ve included the capability the output is
for
3. Tag each processes as “C”ore, “B”usiness, “S”upporting service
4. Tag the information “C”ommon or “P”roprietary
5. Optionally mark C.R.U.D. (Create, Read, Update, Delete) in
Information Assets
Reflection
Who in your organisation would you ask for the list of
information assets?
Who in your organisation owns the information assets?
Do you keep thinking somebody in IT?
Is there any information that must be produced that isn’t
currently exploited in a capability?
Is it easier to list the process / capabilities or the
information?
Analysis
Multiple uses of the same information assets require
additional governance and potentially additional mastering
Those information assets in common with other
organisations have “packaged” solutions
Notes
Information Insights Canvas
Information & Data Management
Capability tag to information tag conflicts: eg. “S”upport
process creating “P”roprietary information
Capability to Information Matrix

2. Customer Segment(s)
Organisation
Prepared by
2
Reviews required
Approach
1. Define a simple customer life-cycle or set of customer decision
points. Use a generic life-cycle or the life-cycle you’ve uncovered for
your organisation
2. Include at least one point in the life-cycle prior to a touchpoint with
our organisation
3. Include at least one point in the life-cycle where customers are likely
to experience your organisation at its worse - where a trajectory to exit
might be found.
4. Identify 1-3 information assets that give you customer insight at
each point in the life-cycle
Life before Us
Centre of Everything we Do
… Things we do badly
Reflection
Are you blind to critical sections of the customer life-cycle?
Are you accidentally excluding areas where privacy,
complexity, or other challenges have traditionally made
insight difficult?
Do you need to add information you could potentially
collect? What about information you aren’t allowed to
collect, or that you need to destroy (Privacy Act)?
(obligation to manage non-collection)
For information areas applicable to more than once section
of the customer life-cycle how do you maintain “customer
touchpoint integrity”?
For each information area self-assess ownership, quality,
integrity.
Information Insights Canvas
Information & Data Management
Customer Life-Cycle Information

3. Organisation
Prepared by
Asset
Yield
Management
Pricing
Identification of
Potential Assets
Management of Complex
Asset Networks
3
Reviews required
Maintenance
Asset-related Risk
Identification
Disposal
Asset as a
Product
Revenue
Management
Reflection
1. Should any of these processes be added to your original
information to process matrix? Does this change your level
1 process architecture?
2. Should any of the information assets be added to your
original information to process matrix? How was their
absence impacting the benefits of your BPM initiative?
3. Which other asset life-cycles should you complete this
analysis for?
Information Insights Canvas
Information & Data Management
Asset Life-Cycle Information

4. Organisation
Prepared by
Qn / Yn
Consolidated
Pain Points
Qn / Yn
Qn / Yn
Qn / Yn
Qn / Yn
Qn / Yn
Qn / Yn
Qn / Yn
Re-Org
Major Organisation Change Program
Departmental GIS
Qn / Yn
4
Major COTS Implementation
Departmental GIS
Stakeholder Engagement
Information
Operating Model
Qn / Yn
Departmental GIS
Target DecisionMaking
Capabilities
“Customer” Initiative
Departmental GIS
Education & Preparation for Ownership
Integrate with other Charters
Strategy
Identify Business
Case Themes
Departmental GIS
Business Process Management
Build into Process
Design
Departmental GIS
Customer-Lifecycle to
Information Asset Mapping
Information Risk Mitigation
Enterprise Architecture
Map to Strategic
Business Capabilities
Departmental GIS
Capabilitybased
Governance
Enterprise Risk
Information Asset
Business Analysis CoE or PMO
Information Asset
Information Asset
Departmental GIS
Establish Need for
Information Risk
Management
Departmental GIS
Departmental GIS
Departmental GIS
Information Asset
Information Asset
Departmental GIS
Data Integrity
Departmental GIS
…………………….
Departmental GIS
Engage Related Competencies
Departmental GIS
Information Asset
Establish IM Mandate
Information Architect in your EA team…
Departmental GIS
Establish
Enterprise
Information
Model
Establish
IM Service
Catalogue
Establish IM Governance
Customer Experience
Campaign Platform
Process Definition
Capability Engineering
Critical Customer Information Use Case
Critical Asset Information Use Case
Departmental GIS
Departmental GIS
Departmental GIS
Critical Asset Information Use Case
Per Episode
Critical Asset Information Use Case
Departmental GIS
Departmental GIS
Review Asset Lifecycles
Critical Information Use Cases
IMCC
Proprietary Information Asset
Departmental GIS
Cross-Process Information
Tiger Teams
Critical Customer Information Use Case
Review Customer Experience Design
Information
Asset Audit /
Owners
Departmental GIS
Six Sigma - DMAIC
Enterprise Information Modeller
Compliance / Records Managers
Consolidate Existing IM Initiatives
Departmental GIS
Put on same schedule as….
Name
Departmental GIS
Information Asset
Spectacles
Name
Your “SharePoint” Project
Proprietary Information Asset
Metadata Management
Departmental GIS
Proprietary Information Asset
Enterprise Data Warehouse
Establish IM Workstreams
Departmental GIS
P
Information Assets Map to:
Business Glossary
BPM Component
BPM Component / Process Layer
Align to BPM Initiative
First Performance Management Strategy
Legislation
Departme
ntal GIS
P
Enterprise Integration
Industry
Model
Departme
ntal GIS
P
Data Quality
Master Data Management
Information Insights Canvas
Information & Data Management
I
Information Asset
Departmental GIS
Integrate into Project
Departmental GIS
Latency &
Mastering
Q Data Quality
E Data Exploitation
Departmental GIS
Lifecycle / Artefacts
Asset-Lifecycle to Entity Mapping
Capabilitybased
Planning
COTS/IM
Reduced Scope Roadmap
EIM Maturity Assessment
Performance Management
Strategies
Information Assets
Departmental GIS
Departmental GIS
Information Assets
C
Information Assets
Departmental GIS
Scan for Market Solutions
C
Departmental GIS
C
Common Information Modelling
IM Roadmap