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Presenting "edX E Learning Course Development"

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On January 30, 2017, I was invited to share my book, "edX E-Learning Course Development," to faculty, students, and staff at American University in the Emirates (AUE). This is a slightly edited version of that presentation.

"edX E-Learning Course Development" is a 300 page manual that helps university teachers and corporate trainers design, develop, and deploy an interactive and informative MOOC course for the edX platform.

It walks a reader through eight steps to create an edX course while teaching them about tools and techniques to know as an edX instructor. Those eight steps are presented in eight chapters which include:

1. Getting Started: an overview of MOOCs and the history of edX.
2. Planning the Curriculum:curriculum development.
3. Producing Videos: video production best practices.
4. Designing Exercises: options for exercises and assessments.
5. Integrating the Curriculum: options for adding course materials.
6. Administering Your Course: your course's administrative options.
7. Facilitating Your Course: your role as a facilitator of your edX course.
8. Promoting Your Course: a strategy to market your course.

You can learn more about and purchase the book on Amazon (http://amzn.to/28kuwaR) or on the Packt Publishing website (http://bit.ly/edXBookPackt).

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Presenting "edX E Learning Course Development"

  1. 1. Presenting “edX E-Learning Course Development” Matthew A. Gilbert, MBA www.matthewagilbert.com American University in the Emirates Monday, January 30, 2017
  2. 2. Agenda  Introduce MOOCs and edX  Share info about the book  Describe my experience Slide 2Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  3. 3. MOOCs and edX  MOOC: Massive Open Online Course  “A model for delivering learning content online to any person who wants to take a course, with no limit on attendance.” – Educause  Coursera – 23 million  edX – 10 million  XuetangX – 6 million  FutureLearn – 5.3 million  Udacity – 4 million Slide 3Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  4. 4. MOOCs and edX https://youtu.be/B-EFayAA5_0 Slide 4Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  5. 5. MOOCs and edX  edX Overview  Founded by Harvard University and MIT in 2012.  1,300 courses, 53 paid, 13 credit eligible.  2,300+ faculty and staff teaching courses.  840,000+ certificates earned.  10,000,000 registered users.  https://www.edx.org Slide 5Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  6. 6. MOOCs and edX  edX Goals  Increase access to high-quality education for everyone, everywhere.  Enhance teaching and learning on campus and online.  Advance teaching and learning through research. Slide 6Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  7. 7. MOOCs and edX  edX Programs https://www.edx.org/micromasters https://www.edx.org/professional-certificate https://www.edx.org/xseries Slide 7Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  8. 8. MOOCs and edX  Open edX  Open source platform that powers edX courses.  edX code is freely available to the community.  Institutions can host Open edX and offer their own classes.  Educators can extend the platform to build learning tools.  Developers can contribute features to Open edX platform. Slide 8Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  9. 9. Info About the Book  “Design, develop, and deploy an interactive and informative MOOC course for the edX platform.” Slide 9Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  10. 10. Info About the Book  Teaches you tools and techniques you need to know.  Workshop-in-a-book walks you through eight steps to create your first edX course.  Each chapter signifies a step in the curriculum development and implementation process. Slide 10Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  11. 11. Info About the Book  Chapter 1, Getting Started: an overview of MOOCs and the history of edX.  Chapter 2, Planning the Curriculum: curriculum development.  Chapter 3, Producing Videos: video production best practices.  Chapter 4, Designing Exercises: options for exercises and assessments. Slide 11Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  12. 12. Info About the Book  Chapter 5, Integrating the Curriculum: options for adding course materials.  Chapter 6, Administering Your Course: your course’s administrative options.  Chapter 7, Facilitating Your Course: your role as a facilitator of your edX course.  Chapter 8, Promoting Your Course: a strategy to market your course. Slide 12Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  13. 13. Info About the Book  Chapter 8, Promoting Your Course  Traditional Marketing Tools  edX’s Marketing Options  Social Media Marketing  Personal Branding Basics  Marketing Metrics  Student Feedback Slide 13Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  14. 14. My Experience  Contacted November 5, 2013 via LinkedIn (http://linkd.in/mgilbert).  18 months: November ‘13 to May ‘15.  1,500+ hours of writing and editing.  UK publisher “Packt Publishing.”  Editorial staff in Mumbai.  “Hulk Smash!” rally cry. Slide 14Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  15. 15. My Experience  Kwn Education  Dubai-based educational startup using the Open edX platform.  Three BTEC Pearson diplomas providing Arab youth technical knowledge and soft skills to capitalize on MENA’s digital economy.  Digital Transformation in Organizations  Digital Entrepreneurship  Digital Consultancy  16 3-month courses are USD $100 each. Slide 15Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  16. 16. Conclusion  “Curiosity is the engine of achievement.” ― Sir Ken Robinson, British author, speaker and international advisor on education in the arts to government, non- profits, education and arts bodies. Slide 16Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA
  17. 17. Book Ordering Info  ISBN  978-1783981809  Amazon.com  http://bit.ly/edXBookAmazon  Packt Publishing  http://bit.ly/edXBookPackt Slide 17Presenting “edX E-Learning Course Development” by Matthew A. Gilbert, MBA

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