Marketing Your Non-Profit with Social Media

2,241 views

Published on

A presentation originally given at Antioch University on behalf of their MBA Program in Social Business, Non-Profit Management, and Strategic Leadership. Offers tips, tricks, and current statistics you can use when marketing your non-profit with social media. Mirroring the "Golden Circle" concept suggested by Simon Sinek (who is mentioned in the presentation) three questions are asked and answered: 1. Why should a non-profit “like” social media? 2. How can a non-profit leverage social media?3. What is social media’s impact on fundraising? Watch a recording of my presentation here http://youtu.be/kLH-kRV1BsM -- or watch it at the end of the presentation.

Published in: Business

Marketing Your Non-Profit with Social Media

  1. 1. Matthew A. Gilbert, MBAMarketing YourNon-Profit with Marketing Your Non-Profit with Social MediaSocial MediaPresented by Matthew A. Gilbert, MBAmatthewagilbert.com | @MatthewAGilbertAntioch University Santa BarbaraThursday, February 14, 2013 1
  2. 2. Matthew A. Gilbert, MBAQuestions Asked1. Why should a non-profit “like” social media?2. How can a non-profit leverage social media? Marketing Your Non-Profit with Social Media3. What is social media’s impact on fundraising? 2
  3. 3. Matthew A. Gilbert, MBAWhy?Why should a non-profit “like” social media?• Strength of Storytelling Marketing Your Non-Profit with Social Media • Seth Godin: “People are moved by stories and drama and hints and clues and discovery.” • Max DePree: “Stories help us learn and remember who we are, where we have been, where we are going. Stories preserve our sense of community.” 3
  4. 4. Matthew A. Gilbert, MBAWhy?Why should a non-profit “like” social media?• Supporters Respond to Storytelling Marketing Your Non-Profit with Social Media 4
  5. 5. Matthew A. Gilbert, MBAWhy?Why should a non-profit “like” social media?• Storytelling with Social Media Marketing Your Non-Profit with Social Media • Dialogue not Monologue • Honesty and Authenticity • Engaging and Informing • Sharing and Re-sharing • Connect with Content 5
  6. 6. Matthew A. Gilbert, MBAHow?How can a non-profit leverage social media?• Set Your Strategy Marketing Your Non-Profit with Social Media • People • Policies • Platforms • Facebook: 1.06 Billion Users • YouTube: 800 Million Users • Google+: 343 Million Users • Twitter: 200 Million Users • LinkedIn: 120 Million Users 6 • Pinterest: 15 Million Users
  7. 7. Matthew A. Gilbert, MBAHow?How can a non-profit leverage social media?• Choose Your Tools Marketing Your Non-Profit with Social Media • Content Management • Blog • Website • Campaign Management • Buffer • HootSuite • SproutSocial 7 • Tweetdeck
  8. 8. Matthew A. Gilbert, MBAHow?How can a non-profit leverage social media?• Share Your Story Marketing Your Non-Profit with Social Media • Words • Photos • Videos • Simon Sinek • “People don’t buy what you do; people buy why you do it.” • Why | How | What 8
  9. 9. Matthew A. Gilbert, MBAWhat?What is social media’s impact on fundraising?• Non-Profit Usage More than Doubled in 5 Years Marketing Your Non-Profit with Social Media • Facebook: 98% • Twitter: 74% • YouTube: 66% • LinkedIn: 48% • Flickr: 32% • Google+: 26% 9
  10. 10. Matthew A. Gilbert, MBAWhat?What is social media’s impact on fundraising?• Online Donations Increasing Marketing Your Non-Profit with Social Media • 2012: $59 • 2011: $55 • 2010: $38• Twitter’s Influence • Donations with: $225.90 • Donations without: $22.97• Value of a Facebook “Like” • Facebook: $161.30 • Plus Other Channels: $214.81 10
  11. 11. Matthew A. Gilbert, MBAWhat?What is social media’s impact on fundraising?• Millenial Donors (1980 to 2000) Marketing Your Non-Profit with Social Media • 93% Made a Donation to a Nonprofit • 90% Wouldn’t Donate without Trust • 71% Research Organizations Online • 58% Preferred to Donate Online • 33% Got Info from Facebook• Donations by Mobile Phone 11
  12. 12. Matthew A. Gilbert, MBAQuestions Answered1. Why a non-profit should “like” social media.2. How a non-profit can leverage social media. Marketing Your Non-Profit with Social Media3. What social media’s impact on fundraising is. 12
  13. 13. Matthew A. Gilbert, MBAReference List• http://nonprofit.about.com/od/socialmedia/a/How-To-Manage-Social-Media-For-Your-Nonprofit.htm• http://nonprofit.about.com/od/socialmedia/tp/Getting-Started-With-Social-Media-Where-Do-Nonprofits-Begin.htm Marketing Your Non-Profit with Social Media• http://www.miratelinc.com/blog/3-tips-for-using-social-media-to-engage-supporters-and-optimize-nonprofit-fundraising/• http://www.miratelinc.com/blog/millennial-donors-report-nonprofit-fundraising-trends-part-2/• http://www.nonprofitquarterly.org/policysocial-context/21507-infographic-social-medias-impact-on-giving-in-2012.html• http://www.onlinegivingstudy.org/quarterlyindex• http://www.slideshare.net/ConstantContact/21-ways-nonprofits-can-use-social-media-to-get-their-mission-across• http://www.verticalresponse.com/blog/non-profits-investing-more-time-money-social-media/• http://www.verticalresponse.com/blog/non-profits-investing-more-time-money-social-media/• http://www.wavespot.net/nonprofits-and-social-media-in-2013/ 13

×