The App Revolution - Is your Business Ready for Mobile?

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Apps are the most disruptive technology ever. Period. Your company needs to have a plan on how you can capitalize on this new technology before you start losing business.

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The App Revolution - Is your Business Ready for Mobile?

  1. 1. The App Revolution Is your business ready to go mobile?
  2. 2. Who is This Chap? •  @matthewadavid •  matthew.david@thea ppbuilder.com •  G+ matthewadavid •  linkedin.com/in/ matthewdavid •  VP Sales & Evangelism, JamPot
  3. 3. Pop Quiz Do you have a smartphone?
  4. 4. Smartphones account for 5% of total mobile market. 29 million small businesses in US alone. Only 500,000 mobile apps available today.
  5. 5. Mobile is Mass Media
  6. 6. App Growth 0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E NewUnits Source: KPCB Mobile Outsells PC PC Mobile 0 50 100 150 200 250 300 350 400 AppDownloadinBillions Source - XYO Logic App Downloads Android iTunes
  7. 7. Unique Apps in Leading App Stores Today 0 100,000 200,000 300,000 400,000 500,000 600,000 iTunes Android Amazon Windows Phone RIM Mac App Store 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 Est: 2015 Source - KPMG
  8. 8. The value of apps Phone/Txt,  32%   Email,  9%   Web,  12%   Apps,  47%  
  9. 9. Why an App-Xplosion •  Social –  Twitter / Facebook –  Zynga / Groupon •  Local –  Local Content –  Local Stores –  Local Communities •  Mobile –  Mobile Data –  Immediate Communication “Mobile is clearly becoming a new way people shop…[eBay has] nearly tripled mobile year over year to nearly $2 Billion.In 2011,we expect to double to $4 Billion.” John Donahue President & CEO, eBay
  10. 10. Engagement •  Reach –  Global, Region, Local –  Low cost of entry •  Targeting –  Notification Services –  GPS •  Engagement –  Customer installs apps –  Customer is already engaged •  Viral –  Twitter, Facebook –  Customer Recommendations •  Transaction –  True 1:1 –  M-Markets 0%   20%   40%   60%   80%   100%   120%   Reach   TargeDng   Engagement   Viral   TransacDon  
  11. 11. Who needs apps?
  12. 12. Customers • SME’s • Community Groups • Individuals Resellers • Marketing Agencies • Designers/Developers • OEM Who needs apps?
  13. 13. Wayne Boyd As a racing car driver,Wayne uses TheAppBuilder to connect with his dynamic and active audience through the use of an image gallery, blog,Twitter feed and video channel viaYouTube. A Connected Individual
  14. 14. SpringVale Soccer Club Springvale Soccer Club can post fixtures, training updates and more via their news tab and use image galleries to show players, trophies and facilities to attract new players. TheirYouTube channel featuring videos of drills and skills can allow players to work on their own ability away from the club. A Community Group
  15. 15. Head Over Heels – Shoe Shop The app enables them to feature new, sale and exclusive products via image galleries, get their tweets on the latest brands out there and feature exclusive designer content via theirYouTube Channel. Head Over Heels can incentivize the download of the app by communicating to customers that downloading and presenting the app when in store, they can avail of a 25% discount on products in one single visit. A Forward Thinking Business
  16. 16. Technology Barrier •  We want apps – but why are they expensive to build? •  Different software •  Different hardware •  Different stores
  17. 17. Software •  Apple – iOS •  Google – Android •  Microsoft – Windows Phone 7 •  RIM – Blackberry •  LOTS OF OTHERS
  18. 18. SmartPhones •  Apple •  Google •  Microsoft •  HTC •  RIM (kinda) Tablets •  Apple, Apple, Apple •  Amazon •  Barnes & Noble •  Motorola
  19. 19. Optimizing for Mobile •  Web sites must work on Mobile •  App Experience is different to Web site – Apps are about value – Apps are personal •  Mobile comes in many form factors: iPhone, Android Phone, iPad,Tablets… more coming every day
  20. 20. Apps PhoneGap Appcelerator Adobe AIR ?
  21. 21. The bottom line: The future of content publication and distribution will be controlled by apps and app stores across dozens of different devices TheAppBuilder is the only solution that allows for easy app content creation and distribution to all leading app stores supporting all leading devices
  22. 22. TheAppBuilder is creating a revolution in app development for the mass market. It is simple, great value and quick to use.
  23. 23. Technology Overview
  24. 24. Architecture Overview Cross Platform Editor Desktop, Mobile, Anywhere Web Service API One method to rule them all Cloud Services - Cross Compilation - App Store Publishing
  25. 25. HTML5 v Native - who cares? Produce HTML5 apps automatically from our app cloud Resolved issues with HTML5 (cross platform audio, manifest & off line storage) Working with Microsoft, Intel & W3C Presented our Cross Platform Mobile Development Paper at MobiCASE 2011 HTML5
  26. 26. TheAppBuilder so far…
  27. 27. Future Trends •  More devices (Amazon Kindle Fire, B&N NOOK,Windows Phone 7,Windows 8 Tablet, BlackBerry) •  More Affordable •  Faster •  Highly Personal •  Your Stuff in “the cloud” •  Explosion of Apps •  HTML5 ß Buzz Word Alert •  NFC •  Tipping Point : 50% of the global population •  SoLoMo •  Gamification •  Your work, on your schedule, at your location
  28. 28. Questions? •  @matthewadavid •  matthew.david@theappbuilder.com •  G+ matthewadavid •  linkedin.com/in/matthewdavid
  29. 29. Smart TV Deployed our apps onto the Samsung SMART TV Platform. We received brilliant feedback – “one of only four companies on this planet to have figured this out” with no documentation or help

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