An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
10. “ Word of Mouth” was the first form of marketing. And it as has ALWAYS been the most effective way of getting new business. People have always trusted their friends opinions…
11. Hey Maximus, Poncius in front of me reckons I need a new anti-perspirant, you always smell nice, what do you use? Centurio, it never lets me down!
20. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
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29. “ 70% of Internet users in Australia visited a social networking site in June 2009, up 29% from 2008...” Source: Comscore, http://www.comscore.com/Press_Events/Press_Releases/2009/8/2_Million_More_Australians_Go_Social_in_2009
31. And so there’s a perception among business owners that if you’re not doing some sort of social media marketing, you’re missing out.
32. And so there’s a perception among business owners that if you’re not doing some sort of social media marketing, you’re missing out. It’s, for the most part, true.