Stories from the frontline of consumerism

1,035 views

Published on

Four stories (or groups of stories) about how consumers have demanded more from their brands. A look at what the brand environment from those who make a brand (your customers).

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,035
On SlideShare
0
From Embeds
0
Number of Embeds
229
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Stories from the frontline of consumerism

  1. 1. STORIES FROM THEFRONTLINE OFCONSUMERISMPURCHASE DECISIONS AND DIGITAL BEHAVIOUR #marketing4sub | The Social Shopper @mattgierhart
  2. 2. MATT GIERHART #marketing4sub | The Social Shopper @mattgierhart
  3. 3. @MATTGIERHART #marketing4sub | The Social Shopper @mattgierhart
  4. 4. What I do Interested In: Travel Internal Economics Communications Social Food Strategy Art Creative PR Marketing Collective Speaker Action Traveled to@MATTGIERHART Lived in ICEBREAKERS (AFTER THE SPEECH): FAVOURITE RESTAURANT IN LONDON OPINION OF GROWTH IN EMERGING MARKETS WHAT MAKES YOU CURIOUS ASK ME WHAT SOFT POWER IS #marketing4sub | The Social Shopper @mattgierhart
  5. 5. "We are all learning. Unilever is ahead of much of the competition but behind consumers, which for marketers is not a comfortable place to be." #marketing4sub| The Social Shopper @mattgierhart
  6. 6. "We are all learning. Unilever is ahead of much of the competition but behind consumers, which for marketers is not a comfortable place to be." Unilever CMO Simon Clift #marketing4sub| The Social Shopper @mattgierhart
  7. 7. #marketing4sub| The Social Shopper @mattgierhart
  8. 8. STORY: The experience of your brand is their game | The Social Shopper 1 #marketing4sub @mattgierhart
  9. 9. STORY:“WHAT ARE THESEPEOPLE DOING?” | The Social Shopper 1 #marketing4sub @mattgierhart
  10. 10. #marketing4sub| The Social Shopper @mattgierhart
  11. 11. LEVI’S ASS CAM #marketing4sub | The Social Shopper @mattgierhart
  12. 12. HOW TO PLAY #marketing4sub | The Social Shopper @mattgierhart
  13. 13. Products > Values #marketing4sub | The Social Shopper @mattgierhart
  14. 14. Products > Values > Experiences #marketing4sub | The Social Shopper @mattgierhart
  15. 15. “Marketing is set on creating itsown relationship—ignoring thereally valuable one already inplace between people &products.” #marketing4sub | The Social Shopper @mattgierhart
  16. 16. #marketing4sub| The Social Shopper @mattgierhart
  17. 17. SEE THE TRICK? #marketing4sub | The Social Shopper @mattgierhart
  18. 18. ACTIVATION TO AWARENESS AWARENESS INTEREST TRIAL DECISION PURCHASE #marketing4sub | The Social Shopper @mattgierhart
  19. 19. ACTIVATION TO AWARENESS AWARENESS INTEREST TRIAL Activation DECISION PURCHASE #marketing4sub | The Social Shopper @mattgierhart
  20. 20. ACTIVATION TO AWARENESS AWARENESS INTEREST TRIAL DECISION PURCHASE #marketing4sub | The Social Shopper @mattgierhart
  21. 21. STORY: MY STORY OF YOU | The Social Shopper 2 #marketing4sub @mattgierhart
  22. 22. STORY:“THE DENIM THATWENT ROUND THEWORLD” | The Social Shopper 2 #marketing4sub @mattgierhart
  23. 23. 19cm WORLD #marketing4sub | The Social Shopper @mattgierhart
  24. 24. 19cm WORLD #marketing4sub | The Social Shopper @mattgierhart
  25. 25. FAR CRY FROM THIS... #marketing4sub | The Social Shopper @mattgierhart
  26. 26. FAR CRY FROM THIS... #marketing4sub | The Social Shopper @mattgierhart
  27. 27. #marketing4sub| The Social Shopper @mattgierhart
  28. 28. #marketing4sub| The Social Shopper @mattgierhart
  29. 29. YES, DONUTS TOO #marketing4sub | The Social Shopper @mattgierhart
  30. 30. THIS IS NEW #marketing4sub | The Social Shopper @mattgierhart
  31. 31. STORY: IF SOMEONE LOVES YOU, LET THEM PLAY WITH YOU | The Social Shopper 3 #marketing4sub @mattgierhart
  32. 32. STORY:“BURGERHACKER” | The Social Shopper 3 #marketing4sub @mattgierhart
  33. 33. IKEA THIS... #marketing4sub | The Social Shopper @mattgierhart
  34. 34. 3M COMMAND STRIPS #marketing4sub | The Social Shopper @mattgierhart
  35. 35. 3M COMMAND STRIPS #marketing4sub | The Social Shopper @mattgierhart
  36. 36. STORY: THE LANGUAGE OF PLAY | The Social Shopper 4 #marketing4sub @mattgierhart
  37. 37. STORY:“COMMONLANGUAGE” | The Social Shopper 4 #marketing4sub @mattgierhart
  38. 38. PEOPLE TALK ABOUT THEIRLIVES, NOT BRANDS #marketing4sub | The Social Shopper @mattgierhart
  39. 39. #marketing4sub| The Social Shopper @mattgierhart
  40. 40. Gamesmanship of Shopping 1. Your experience is their game 2. It’s not your story, it’s theirs 3. They want customisation, ownership 4. Reference points make their experience social #marketing4sub | The Social Shopper @mattgierhart
  41. 41. LET THEM PLAY #marketing4sub | The Social Shopper @mattgierhart
  42. 42. LET THEM PLAY THANK YOU #marketing4sub | The Social Shopper @mattgierhart

×