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Emerging markets (primarily BRIC markets) represent a large chunk of the revenue stream for most global brands. Yet, when you look at global marketing strategies there is a trickle down attitude towards technology. This speech takes a look at a few trends built around the infrastructure of Brazil, Nigeria, China as well as how the technology norms of Japan, UK and in America developed. The point is taking the culture and behaviour around technology into account, not just what we "can" do.
Interview video: http://youtu.be/NtaY_tzl2Y4