Social structures and their impact

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Social structures and their impact

  1. 1. SOCIALSTRUCTURESAND THEIRIMPACT ONECONOMICDEVELOPMENT
  2. 2. Hi.
  3. 3. Hi.Matt Gierhart
  4. 4. STORY
  5. 5. Social Media Trend
  6. 6. Social Media Trend
  7. 7. Social Media Trend
  8. 8. Social Media Trend
  9. 9. IMPRESSING MY PARENTSSmaller towns drifting in their economic offeringUrbanisation of youth culture has left small towns and cities staleCommunity losing interest
  10. 10. Search Results for ‘Levelland’SMALL COMMUNITIESGoogle democratise information for a nation, not a contextPeople believe what they findContemporary culture defines itself in the national space
  11. 11. Search Results for ‘Levelland’ Wikipedia - bare Official page - boring Gun at school story UFO spotted in 1957 Country music video Deserted Yahoo pageSMALL COMMUNITIESGoogle democratise information for a nation, not a contextPeople believe what they findContemporary culture defines itself in the national space
  12. 12. Content about LevellandPeople ofLevelland
  13. 13. Content about LevellandPeople ofLevelland Content to consume
  14. 14. OBVIOUSLYThe less available to consume, the less interest
  15. 15. Broadband PenetrationOBVIOUSLYThe less available to consume, the less interest
  16. 16. Broadband PenetrationOBVIOUSLYThe less available to consume, the less interest
  17. 17. Broadband Penetration Content StrategyOBVIOUSLYThe less available to consume, the less interest
  18. 18. Broadband Penetration Content Strategy City InterestOBVIOUSLYThe less available to consume, the less interest
  19. 19. EDUCATION
  20. 20. CONTENT GAPHow could we inspire content that would be interesting?Consistent content that doesn’t feel controlled or contrived.
  21. 21. KID INSPIREDCreativeEmbracing new technologiesFocused on avenues where they communicateGive them toys
  22. 22. KID INSPIREDCreativeEmbracing new technologiesFocused on avenues where they communicateGive them toys
  23. 23. Student VoiceCOMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  24. 24. Student Voice 80%COMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  25. 25. Student Voice 80% Teacher Profiles 15%COMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  26. 26. Student Voice 80% Administrative Teacher Profiles Announcements 15% 5%COMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  27. 27. Student Voice 80% Administrative Teacher Profiles Announcements 15% 5% ParentsCOMMUNITY DRIVENPhilosophy of Social Media is a decentralisation of ownership
  28. 28. RESULTOver a third of the town visits the page on a weekly basis.Community interest in the school has increased.
  29. 29. 37%RESULTOver a third of the town visits the page on a weekly basis.Community interest in the school has increased.
  30. 30. INTERESTING
  31. 31. ECONOMIC DEVELOPMENTIntergraded with the cityThe Economic Developer of the city took note of the project and started chatting
  32. 32. SOCIAL MEDIA CONSULTANTHow to tweetHow to blogHow to facebookHow to prezie
  33. 33. SOCIAL MEDIA WORKSHOPHow to tweetHow to blogHow to facebookHow to prezie
  34. 34. DISASTERSOCIAL MEDIA WORKSHOPHow to tweetHow to blogHow to facebookHow to prezie
  35. 35. Social Media TrendBUSINESS WANT TO ‘DO’Small businesses feel like they can compete with advertisingThe ego of engaging with consumersPeople love what they doBUT just because you build it, doesn’t mean they will come
  36. 36. RECAP
  37. 37. RECAP People want content about their surroundings
  38. 38. RECAP People want Business content want to about their create surroundings content
  39. 39. RECAP People want Business Cities need content want to relevant about their create content to surroundings content improve retention and new business
  40. 40. RECAP Multiple People want Business Cities need sources content of want to relevant content work about their create content to surroundings content improve retention and new business
  41. 41. RECAP Multiple People want Give people Business Cities need sources content of the content want to relevant content work about their they want create content to surroundings content improve retention and new business
  42. 42. RECAP Multiple People want Give people Business Success is Cities need sources content of the content want to much easier relevant content work about their they want create when it content to surroundings content doesn’t improve depend on retention and one business new person or business
  43. 43. CitySTEP BACKWe can make small impacts on lots of targeted businessesto have a big impact on the city
  44. 44. STEP BACKWe can make small impacts on lots of targeted businessesto have a big impact on the city
  45. 45. CitySTEP BACKWe can make small impacts on lots of targeted businessesto have a big impact on the city
  46. 46. CitySTEP BACKWe can make small impacts on lots of targeted businessesto have a big impact on the city
  47. 47. DECENTRALISE
  48. 48. SOCIAL OUTPUTIndustry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push out
  49. 49. SOCIAL OUTPUTIndustry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push out
  50. 50. City Website Hub StrategySOCIAL OUTPUTIndustry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push outThe economic developer becomes a facilitator of a city-wide ‘conversation’
  51. 51. City Websiteevents Hub Strategy shopping cafe community school news foodSOCIAL OUTPUTIndustry specific guides to navigating the social space with the goal of outputSchools, Newspapers, Cafes, Factories, everyone has the opportunity to push outThe economic developer becomes a facilitator of a city-wide ‘conversation’
  52. 52. Cafe School Cafe Industrial ShoppingMEASURINGBy creating a hub we are able to measure the input from organisations as well asthe interaction from the consumers to chart the direction of the city.
  53. 53. NEW BUSINESSWorking alongside economic development firms we were able to plan incubators,development paths and promote the city for new interest
  54. 54. Two Years later
  55. 55. Two Years later Worked with 7 cities, 10K to 150K population range Levelland awarded largest stimulus package rail project (4th largest in America) Two fortune 500 plants properties secure Local business increase Higher involvement from chamber of commerce in economic direction Business retention very high Recognition at IEDC, Texas ED Summit
  56. 56. Thanks
  57. 57. ThanksMATT@THENEWCELEBRITY.COM

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