Matt Butterworth!Experience and client portfolio
Why I do what I do…!…inspire original thinking & creativitythrough a deeper understanding oftechnology and human cognitive...
Career timeline…!…17 years of digital experience workingglobally on digital projects for some of theworlds leading brands ...
Creative          Strategy & Planning   Operation       Client Management        New business Denney & Denney             ...
Denney & Denney                    AMX                         Folk Creative                 Amaze  Hypermedia Communicati...
Helsinki                            Dublin                             London        Amsterdam                            ...
Motivation, style and beliefs…!Digital evangelismCreative
                                                 Passionate
Insp...
Motivation, style and beliefs…!TacticalStrategy 
                                                Persona development
Seeki...
Joint project with a team of cognitive and behavioural psychologists What I believe…!                                     ...
What I believe…!digital strategy is not just digitalcommunications strategyDigital Strategy
                              ...
What I believe…adaption has been slow in coming!                    Web analytics                      External           ...
The near future…enterprise organisations will manage communicationsthrough an interconnected digital hub
                 ...
Amaze PLC, European Strategy Director !2009-presentBackground
                                           Clients
Leading t...
Amaze PLC, Case studies !Bridgestone "strategyBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User...
Amaze PLC, Case studies !Bridgestone "motorcycle strategic "implementationBackground
Blah blah blah• Strategy pre sales
• ...
Amaze PLC, Case studies!Dr Oetker social strategyBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• U...
Amaze PLC, Case studies !FedEx social media strategyBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
...
Amaze PLC, Case studies !AsicsBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specific...
Amaze PLC, Case studies !Bridgestone First StopBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• Use...
Amaze PLC, Case studies !Federation for European BusinessBackground
Blah blah blah• Strategy pre sales
• Strategic consult...
Folk Creative, Managing Partner / Strategist !2003-2009Background
                                           Clients
Leadi...
Folk Creative, Case studies !The Conservative "PartyBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
...
Folk Creative, Case studies !PhilipsBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey s...
Folk Creative, Case studies!ECBBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specifi...
AMX / Arnold Worldwide, Head of Creative/Strategy !1999 -2003Background
                                           Clients...
AMX / Arnold Worldwide, Case studies !BarclaysBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User...
AMX / Arnold Worldwide, Case studies !Hewlett PackardBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy...
AMX / Arnold Worldwide, Case studies!Fox KidsBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User ...
Denney & Denney / Hypermedia, Design Director !1996 -1999Background
                                           Clients
Lea...
Denney & Denney / Hypermedia, Case studies !Commonwealth Games 98Background
Blah blah blah• Strategy pre sales
• Strategic...
Denney & Denney / Hypermedia, Case studies !Chelsea FC webcastBackground
Blah blah blah• Strategy pre sales
• Strategic co...
Matt Butterworth!Experience and client portfolio
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Matt butterworth

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Matt butterworth

  1. 1. Matt Butterworth!Experience and client portfolio
  2. 2. Why I do what I do…!…inspire original thinking & creativitythrough a deeper understanding oftechnology and human cognitivebehaviour.
  3. 3. Career timeline…!…17 years of digital experience workingglobally on digital projects for some of theworlds leading brands always putting theconsumer at the heart of the proposition
  4. 4. Creative Strategy & Planning Operation Client Management New business Denney & Denney AMX Folk Creative Amaze Hypermedia Communications Arnold Interactive 2003 - 2009 2009 - Present 1996 - 1999 1999 - 2003 1995 1997 1999 2001 2003 2005 2007 2009 2011Career Timeline!
  5. 5. Denney & Denney AMX Folk Creative Amaze Hypermedia Communications Arnold Interactive 2003 - 2009 2009 - Present 1996 - 1999 1999 - 2003 1995 1997 1999 2001 2003 2005 2007 2009 2011Client History!
  6. 6. Helsinki Dublin London Amsterdam Dusseldorf Moscow Toronto Paris Brussels Cannes San Francisco Barcelona Milan Lisbon Hong Kong Manila Bangkok Kuala Lumpur Singapore JakartaClient History!
  7. 7. Motivation, style and beliefs…!Digital evangelismCreative
 Passionate
Inspired, committed, creative should be at the heart of Dynamic, driven, second best is not an option, striveeverything we do perfection, its about leading by example Entrepreneurial
 Down to earth
Seeking new ideas, creative inspiration and Client and delivery focused, non nonsense,opportunities, taking calculated risks, you can only transparent, honest open and educatedsucceed if you have at least failed onceResults
 Understanding
Focusing on the consumer experience, translating the Cognitive behavioural understanding together withbrand promise, in its totality, into a digital form and practical real every day experiences"function that has defined KPI’s and a measurable and insights, its about getting under the skin of theframework that proves results audience and understanding what makes them tick.
  8. 8. Motivation, style and beliefs…!TacticalStrategy 
 Persona development
Seeking new ideas, creative inspiration and Seeking new ideas, creative inspiration andopportunities, taking calculated risks, you can only opportunities, taking calculated risks, you can onlysucceed if you have at least failed once succeed if you have at least failed onceClient services
 Data planning & segmentation models
Inspired, committed, creative should be at the heart of Inspired, committed, creative should be at the heart ofeverything we do everything we doNew business development
 Journey planning
Proven track record in Client and delivery focused, non nonsense, transparent, honest open and educated Digital Governance
 Cognitive behavioural understanding together with practical real every day experiences" " Digital CRM
 Inspired, committed, creative should be at the heart of everything we do
  9. 9. Joint project with a team of cognitive and behavioural psychologists What I believe…! - What are and how can we identify digital “moments of truth”? - How do we “end on a high”, when we cannot control the end point? - Can we develop a predictive model for ‘peak’ experiences around a Peak end rule classic cognitive, affective & behavioural framework We judge our experiences almost entirely on how they were at their peak and how they endedSource: ‘Peak End Rule’Danny Kahneman, Nobel Prize Winner! Net pleasantness or unpleasantness, or the length of the experience is almost entirely disregarded Joint project with a team of cognitive and behavioural psychologists" " What are and how can we identify digital “moments of truth”?
 How do we “end on a high”, when we cannot control the end point?" Can we develop a predictive model for ‘peak’ experiences around a classic cognitive, affective & behavioural framework
  10. 10. What I believe…!digital strategy is not just digitalcommunications strategyDigital Strategy
 Digital Communications Strategy
Focus on the total customer experience and Focus on communicating the brand and product mixtranslating the brand promise, in its totality, into digital through digital channels"form and function" Website (and other digital channels) essentially anotherProvides tangible value to the user across the tool in the promotional mix"customer lifecycle" Typical examples of materials produced as part of aEmphasis on the Web as part of an organisation’s digital comms strategy include campaign minisites,business infrastructure" display ad units, social channels, mobile sites etc"E-enabling customer services and operational Usually measured in terms of reach (traffic), acquisitionprocesses " (leads) and conversion (sales)."Optimise efficiencies and improve effectiveness Limited shelf life – run as part of broader campaign
  11. 11. What I believe…adaption has been slow in coming! Web analytics External Applications Content
 PPC Management “Management of digital strategy and communications remains siloed...” " Forrester 2011 Email Strategy Social Mobile Monitoring & Publishing
  12. 12. The near future…enterprise organisations will manage communicationsthrough an interconnected digital hub
 Web analytics External Applications Content
 PPC Management Digital Hub
 Content, Curation, Collaboration, Data mining" Intelligence Email Strategy Social Mobile Monitoring & Publishing
  13. 13. Amaze PLC, European Strategy Director !2009-presentBackground
 Clients
Leading the strategic vision for mainland Europe, Asics, Bridgestone, Dr Oetker"reporting to the Managing Partner and Commercial Dyson, FedEx, Lexus, Toyota"Director. Strategic team alignment with the overall Cefic, Federation for European Business business objectives• Strategy pre sales
• Strategic consultancy
 Conference, Publication and Public Speaking
• User journey specification
 Figaro Digital - Social Governance"• Audience segmentation
 IAB - Digital consumer segmentation "• Digital persona development
 Digital Marketing First - Master class Social Media"• Social media strategy
 Dyson - Digital trends and future innovation"• Digital governance
 NMA. Digital Media, The Drum, Brand Republic• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
 Key achievements
• CMS Technology
 75% pitch win ratio, revenue of £2M, won the largest pan• SEO strategy
 European strategic project covering 12 European territories,• Client Services
 Led Dr Oetker into first pan European social strategy,
  14. 14. Amaze PLC, Case studies !Bridgestone "strategyBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  15. 15. Amaze PLC, Case studies !Bridgestone "motorcycle strategic "implementationBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  16. 16. Amaze PLC, Case studies!Dr Oetker social strategyBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  17. 17. Amaze PLC, Case studies !FedEx social media strategyBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  18. 18. Amaze PLC, Case studies !AsicsBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  19. 19. Amaze PLC, Case studies !Bridgestone First StopBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  20. 20. Amaze PLC, Case studies !Federation for European BusinessBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  21. 21. Folk Creative, Managing Partner / Strategist !2003-2009Background
 Clients
Leading the strategic vision for mainland Europe, Asics, Bridgestone, Dr Oetker"reporting to the Managing Partner and Commercial Dyson, FedEx, Lexus, Toyota"Director. Strategic team alignment with the overall Cefic, Federation for European Business business objectives• Strategy pre sales
• Strategic consultancy
 Conference, Publication and Public Speaking
• User journey specification
 Figaro Digital - Social Governance"• Audience segmentation
 IAB - Digital consumer segmentation "• Digital persona development
 Digital Marketing First - Master class Social Media"• Social media strategy
 Dyson - Digital trends and future innovation"• Digital governance
 "• Data planning (Global web Index, TGI) 
 NMA. Digital Media, The Drum, Brand Republic• Future trends and innovation
• Measurement and analytics
 Key achievements
• CMS Technology
 75% pitch win ratio, revenue of £3M, won the largest pan• SEO strategy
 European strategic project covering 12 european territories,• Client Services
 Led Dr Oetker into first pan european social strategy,
  22. 22. Folk Creative, Case studies !The Conservative "PartyBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  23. 23. Folk Creative, Case studies !PhilipsBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  24. 24. Folk Creative, Case studies!ECBBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  25. 25. AMX / Arnold Worldwide, Head of Creative/Strategy !1999 -2003Background
 Clients
Leading the strategic vision for mainland Europe, Asics, Bridgestone, Dr Oetker"reporting to the Managing Partner and Commercial Dyson, FedEx, Lexus, Toyota"Director. Strategic team alignment with the overall Cefic, Federation for European Business business objectives• Strategy pre sales
• Strategic consultancy
 Conference, Publication and Public Speaking
• User journey specification
 Figaro Digital - Social Governance"• Audience segmentation
 IAB - Digital consumer segmentation "• Digital persona development
 Digital Marketing First - Master class Social Media"• Social media strategy
 Dyson - Digital trends and future innovation"• Digital governance
 "• Data planning (Global web Index, TGI) 
 NMA. Digital Media, The Drum, Brand Republic• Future trends and innovation
• Measurement and analytics
 Key achievements
• CMS Technology
 75% pitch win ratio, revenue of £3M, won the largest pan• SEO strategy
 European strategic project covering 12 european territories,• Client Services
 Led Dr Oetker into first pan european social strategy,
  26. 26. AMX / Arnold Worldwide, Case studies !BarclaysBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  27. 27. AMX / Arnold Worldwide, Case studies !Hewlett PackardBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  28. 28. AMX / Arnold Worldwide, Case studies!Fox KidsBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  29. 29. Denney & Denney / Hypermedia, Design Director !1996 -1999Background
 Clients
Leading the strategic vision for mainland Europe, Asics, Bridgestone, Dr Oetker"reporting to the Managing Partner and Commercial Dyson, FedEx, Lexus, Toyota"Director. Strategic team alignment with the overall Cefic, Federation for European Business business objectives• Strategy pre sales
• Strategic consultancy
 Conference, Publication and Public Speaking
• User journey specification
 Figaro Digital - Social Governance"• Audience segmentation
 IAB - Digital consumer segmentation "• Digital persona development
 Digital Marketing First - Master class Social Media"• Social media strategy
 Dyson - Digital trends and future innovation"• Digital governance
 "• Data planning (Global web Index, TGI) 
 NMA. Digital Media, The Drum, Brand Republic• Future trends and innovation
• Measurement and analytics
 Key achievements
• CMS Technology
 75% pitch win ratio, revenue of £3M, won the largest pan• SEO strategy
 European strategic project covering 12 european territories,• Client Services
 Led Dr Oetker into first pan european social strategy,
  30. 30. Denney & Denney / Hypermedia, Case studies !Commonwealth Games 98Background
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  31. 31. Denney & Denney / Hypermedia, Case studies !Chelsea FC webcastBackground
Blah blah blah• Strategy pre sales
• Strategic consultancy
• User journey specification
• Audience segmentation
• Digital persona development
• Social media strategy
• Digital governance
• Data planning (Global web Index, TGI) 
• Future trends and innovation
• Measurement and analytics
• CMS Technology
• SEO strategy
• Client Services

  32. 32. Matt Butterworth!Experience and client portfolio

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