Want more customers? Online Marketing  by Ben Maden of Matter Solutions
What we’re going to cover… <ul><li>Websites  </li></ul><ul><li>Online promotion </li></ul><ul><ul><li>Google </li></ul></u...
<ul><li>Do you want something shiny & flashy or a brick that just works? </li></ul><ul><ul><li>Probably something in betwe...
Online Promotion –  Get connected <ul><li>Connect your website into Google </li></ul><ul><li>www.google.com/webmasters/too...
Google Fundamentals Red = Pay per click Green =  No cost  per click Easy… All you need  is money Hard… Takes time and effo...
Google Maps in the mix
Why does  he  outrank  me ? <ul><li>Content is the foundation </li></ul><ul><ul><li>Words, relevance/volume </li></ul></ul...
 
Imagine a place… <ul><li>With 500 million people </li></ul><ul><li>Australians spend more time there than any other nation...
Facebook -  Advertising <ul><li>Powerful targeting </li></ul><ul><li>Perfect for a wedding photographer </li></ul><ul><ul>...
Facebook   -  Business Pages <ul><li>Connect with your network </li></ul><ul><li>Stay “front-of-mind” quickly and easily <...
Take action today… <ul><li>Stake your claim </li></ul><ul><li>Get listed on Google Maps </li></ul><ul><li>Add your Busines...
1. Stake your claim <ul><li>Register your business name on… </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Flick...
2. Get listed on Google Maps <ul><li>Search in www.google.com/maps for your business to see if you are already there…  </l...
3. Create a Facebook Business Page <ul><li>Take away our step by step guide </li></ul><ul><ul><li>Click here do this, do t...
Conclusion <ul><li>Great websites </li></ul><ul><ul><li>Focus on your text </li></ul></ul><ul><ul><li>Get connections </li...
The Team –  Website Experts <ul><li>Ben Maden – Web Consultant </li></ul><ul><li>Nemek – Search Engine Optimisation Specia...
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Online Marketing with SEO, AdWords, Facebook and Facebook Ads

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Want more customers? Learn how to get the most from your budget with online marketing.

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Online Marketing with SEO, AdWords, Facebook and Facebook Ads

  1. 1. Want more customers? Online Marketing by Ben Maden of Matter Solutions
  2. 2. What we’re going to cover… <ul><li>Websites </li></ul><ul><li>Online promotion </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><ul><li>Advertising </li></ul></ul></ul><ul><ul><ul><li>Organic Ranking </li></ul></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Advertising </li></ul></ul></ul><ul><ul><ul><li>Pages </li></ul></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Get the best result for your budget </li></ul>
  3. 3. <ul><li>Do you want something shiny & flashy or a brick that just works? </li></ul><ul><ul><li>Probably something in between </li></ul></ul><ul><li>Think about form and function separately </li></ul>Websites - Imagine a mobile phone ?
  4. 4. Online Promotion – Get connected <ul><li>Connect your website into Google </li></ul><ul><li>www.google.com/webmasters/tools </li></ul><ul><li>Connect your website into directories </li></ul><ul><ul><li>Take care. </li></ul></ul><ul><li>Connect your website into Facebook </li></ul><ul><li>We’ll show you how later. </li></ul>
  5. 5. Google Fundamentals Red = Pay per click Green = No cost per click Easy… All you need is money Hard… Takes time and effort The map can change everything
  6. 6. Google Maps in the mix
  7. 7. Why does he outrank me ? <ul><li>Content is the foundation </li></ul><ul><ul><li>Words, relevance/volume </li></ul></ul><ul><ul><li>Freshness </li></ul></ul><ul><li>Inbound links </li></ul><ul><ul><li>How many? </li></ul></ul><ul><ul><li>How strong? </li></ul></ul><ul><li>Links are valuable… </li></ul><ul><li>Visitors leave </li></ul><ul><li>Cite you as relevant </li></ul><ul><li>Get any links you can* </li></ul>
  8. 9. Imagine a place… <ul><li>With 500 million people </li></ul><ul><li>Australians spend more time there than any other nationality </li></ul><ul><li>You can target people by age, gender and location in any combination </li></ul><ul><li>You can even target people by their interests </li></ul><ul><li>You can show them very low cost ads that are totally relevant </li></ul>
  9. 10. Facebook - Advertising <ul><li>Powerful targeting </li></ul><ul><li>Perfect for a wedding photographer </li></ul><ul><ul><li>Advertise to a…. </li></ul></ul><ul><ul><li>20-25 year old woman </li></ul></ul><ul><ul><li>who lives in Brisbane </li></ul></ul><ul><ul><li>and is engaged </li></ul></ul><ul><li>Recruitment $$$ saved…. </li></ul><ul><ul><li>Reach a web designer who lives in Redcliffe </li></ul></ul>
  10. 11. Facebook - Business Pages <ul><li>Connect with your network </li></ul><ul><li>Stay “front-of-mind” quickly and easily </li></ul><ul><li>Connections are Gatekeepers to new clients </li></ul><ul><li>Not too late to catch the early starters </li></ul>
  11. 12. Take action today… <ul><li>Stake your claim </li></ul><ul><li>Get listed on Google Maps </li></ul><ul><li>Add your Business Facebook page </li></ul><ul><li>Invite friends to “like” your Facebook page </li></ul><ul><li>Join our Facebook pages </li></ul><ul><ul><li>Redcliffe Business Network </li></ul></ul><ul><ul><li>Matter Solutions </li></ul></ul><ul><ul><li>Roam Marketing </li></ul></ul>
  12. 13. 1. Stake your claim <ul><li>Register your business name on… </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>You Tube </li></ul></ul><ul><ul><li>Google Maps </li></ul></ul><ul><li>Wouldn’t it be a pain if you couldn’t have your own name if you ever need it in the future? </li></ul>
  13. 14. 2. Get listed on Google Maps <ul><li>Search in www.google.com/maps for your business to see if you are already there… </li></ul><ul><ul><li>If you are, click “more info” and then click to “claim” it as the business owner </li></ul></ul><ul><ul><li>If not go to www.google.com/places and follow the steps to add a new business </li></ul></ul><ul><ul><li>Do the validation! </li></ul></ul><ul><li>We offer this as a service so contact us if you need help </li></ul>
  14. 15. 3. Create a Facebook Business Page <ul><li>Take away our step by step guide </li></ul><ul><ul><li>Click here do this, do that </li></ul></ul><ul><li>We provide almost the entire contents of the guide plus 1 hour of training for $330 but we highly recommend you have a go first </li></ul>
  15. 16. Conclusion <ul><li>Great websites </li></ul><ul><ul><li>Focus on your text </li></ul></ul><ul><ul><li>Get connections </li></ul></ul><ul><ul><li>Don’t blow your budget on the design </li></ul></ul><ul><li>Location, location, location </li></ul><ul><ul><li>Put your message/website somewhere busy </li></ul></ul><ul><ul><li>Move your website into the busy places with SEO </li></ul></ul>
  16. 17. The Team – Website Experts <ul><li>Ben Maden – Web Consultant </li></ul><ul><li>Nemek – Search Engine Optimisation Specialist </li></ul><ul><li>Jo – Social Media Consultant </li></ul><ul><li>Nathan – Website Designer </li></ul><ul><li>Melissa – Social Media Specialist </li></ul><ul><li>Get the best result for your budget </li></ul><ul><li>www.mattersolutions.com.au </li></ul>

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