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Make your website matter - Search Engine Optimisation


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Ben's presentation from the 23rd of February 2011 Garnish Marketing / My Marketing Resource workshop at the North's Leagues club in Kallangur

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Make your website matter - Search Engine Optimisation

  1. 1. Search Engine OptimisationMake your website matter<br />Presented by Ben Maden<br />
  2. 2. Google Results…<br />Red = Pay per click<br />Easy…<br />All you need <br />is money<br />Green = <br />No cost <br />per click<br />Hard…<br />Takes time<br />and effort<br />The map can change everything<br />
  3. 3. Start from the beginning…<br />MR PROSPECT has a problem<br />Where do I go for the answer?<br />Off to Google…. <br />Finds lots of websites, visits the top one or two<br />Then….<br />
  4. 4. Task oriented MR PROSPECT…<br />SUCCESS – <br />He finds what HE is looking for<br />A good website<br />FRUSTRATED – <br />Doesn’t find the right answers<br />Clicks the adverts<br />Finds the right answer<br />Sees the website wants him to get in contact<br />Makes contact<br />Quality Lead  Sale  $<br />Customer loses out ($ ?)<br />YOU lose a potential sale<br />Website fails to perform (no ROI)<br />
  5. 5. Website Experts based in Redcliffe<br />Team of four and we’re looking for more<br />Search Engine Optimisation<br />Web Design skills<br />Copy writing<br />Customer Services<br />
  6. 6. Does your website deliver?<br />
  7. 7. Grow your<br />business!!!<br />
  8. 8. SEO is…<br />Search Engine Optimisation (SEO) is the processof improving the visibility of a web site in the search engines<br />Wikipedia<br />
  9. 9. Where do people click?<br />
  10. 10. Why?<br />Want visitors<br />Where is it? Google. <br />Why just Google? <br />80% Market Share (Hitwise March 2010)<br />Bing / Yahoo similar to Google’s ranking methods<br />Trust<br />
  11. 11. SEO Pyramid<br />Links<br />Words<br />
  12. 12. SEO Pyramid<br />Links<br />Words<br />
  13. 13. Words - Why?<br />Words are the foundation of your website<br />Everything else is invisible to the Search Engines<br />
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  15. 15.
  16. 16. Osteopath Brisbane - Flash<br />
  17. 17. Flash Website<br />
  18. 18. Why does he outrank me?<br />Content is the foundation<br />Words, relevance/volume<br />Freshness<br />Inbound links<br />How many?<br />How strong?<br />Links are valuable…<br /><ul><li> Visitors leave
  19. 19. Cite you as relevant</li></ul>Get any links you can*<br />
  20. 20. Links - SEO Pyramid<br />Links<br />Words<br />
  21. 21. Links - What exactly is it?<br /> Hyperlink code:<br /> <a href=“destination.html”>Clickable Text</a><br /> How it looks:<br />Clickable Text<br />
  22. 22. Links are Signals<br />Links are signs indicating what the ‘destination’ is about and how credible it is<br />Factors…<br />Geographical<br />Topic<br />Website<br />Page<br />Anchor Text – Jargon!<br />Strength<br />
  23. 23. Inbound Links from someone else’s website to your website<br />Google’s view of links<br />Positive<br /> - Signal of relevant link<br /> - Signal from strong website<br />Negative<br /> - Discounting links<br /> - Penalty (Black listed)<br />
  24. 24. SEO Workshop - $47normally $65<br />Wednesday 16th March 8:30am – 12:30pm<br />Bring your laptop to our SEO Workshop and get some links for your website and learn how to do it yourself.<br />RSVP with discount code MMRbefore end of Feb<br /> <br />Strictly limited to 15 attendees<br />
  25. 25. Special Offer<br />SEO Pack – Updates to your website and fixing any Google “stumbling blocks” and connect to Google’s system. Typically $550<br />Get our SEO Pack for FREE<br />Links<br />Link Club – Guaranteed page 1 ranking<br />for valuable keywords. Cost spread over <br />12 months. <br />Packages start from $330 per month.<br />Words<br />Talk to us today about a proposal and order by 15th March<br />
  26. 26. 7 Steps to better rankings<br />Choose a phrase, e.g. “Brisbane Plumber”<br />Type it into Google slowly. If doesn’t show go back to step 1<br />Search Google for this phrase<br />Find your website. Which Page? Write it down – email yourself<br />Go to and add your website to the directories listed<br />Edit your titletag – tell your website designer!<br />Wait 3 weeks and check where you rank now.<br />
  27. 27. Avoid the frustration – Follow us…<br />
  28. 28. Final tips<br />Google Reviews<br /> Ask your customers to write reviews about your business on Google.<br /> We have a quick link…<br /><br />Facebook – Follow us<br /><br />
  29. 29. Google Maps in the mix<br />