Beyond foursquare: overview on the best location based apps

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A non-exhaustive and in-progress overview on the best mobile location based services, beyond foursquare, Facebook Places, Yelp and TripAdvisor.

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Beyond foursquare: overview on the best location based apps

  1. 1. BEYOND FOURSQUARE Overview on the Best Location Based Apps March 2013
  2. 2. I’M MATTEO ROVERSImatteoroversi.com@matteoroversi
  3. 3. This presentation is aboutMOBILE LBS:a broad range of services that incorporate location informationwith other data to provide a value-added experience to a mobile user.
  4. 4. 01PLACE DISCOVERY
  5. 5. BANJOban.joDESCRIPTION:Banjo is a social discovery app that lets the user look at what ishappening around the world in real time.DATA COLLECTION:passive / the app works in the background to grab your location.BUSINESS MODEL:currently unknown / in the future “Connecting brands with theirconsumers in a way that makes an emotional connection” = geo-targeted advertisements?
  6. 6. EVERPLACESeverplaces.comDESCRIPTION:Everplaces is a social bookmarking app for places: you cansave and share places you love.DATA COLLECTION:implicit / the app reveals your location when you bookmark aplace.BUSINESS MODEL:business program for bloggers and enterprises: create brandedcollections of places.
  7. 7. DCOVERYdcovery.comDESCRIPTION:Dcovery lets you collect places you want to discover.DATA COLLECTION:implicit / the app reveals your location when you bookmark aplace or search for something.BUSINESS MODEL:paid app.
  8. 8. ITALIAN! PHOTOSPOTLAND photospotland.com DESCRIPTION: PhotoSpotLand is an app to discover the best places to take photos and share experience and knowledge about photography. DATA COLLECTION: implicit / the app reveals your location when you search for a photo spot. BUSINESS MODEL: data collection and related deals / premium membership?
  9. 9. 02GEO-SOCIAL
  10. 10. INSTAGRAMinstagram.comDESCRIPTION:Instagram is a fast, beautiful and fun way to share photoswith friends and family.DATA COLLECTION:implicit / the app reveals your location when you take photos.BUSINESS MODEL:currently unknown / in future display advertising?
  11. 11. HIGHLIGHThighlig.htDESCRIPTION:Highlight is the app to learn more about people nearby, connectand share with them.DATA COLLECTION:passive / the application works in the background to grabyour location.BUSINESS MODEL:currently unknown.
  12. 12. SONARsonar.meDESCRIPTION:Sonar is an app to connect and share with the people nearby.DATA COLLECTION:passive / the application works in the background to grabyour location.BUSINESS MODEL:pay-per-promotion model: help companies reach the right person,at the right place, in the time with a small message.
  13. 13. 03TRAVEL
  14. 14. GOGOBOTgogobot.comDESCRIPTION:Gogobot is an app to discover travel recommendations fromfriends and people who travel.DATA COLLECTION:implicit / the app reveals your location when you search for aplace.BUSINESS MODEL:partnership with Expedia, Kayak and more to create a socialtravel network.
  15. 15. VAYABLE, GIDSYvayable.com - gidsy.comDESCRIPTION:Vayable and Gidsy are apps to book experiences and tours fromlocal people.DATA COLLECTION:implicit / the app reveals your location when you search for anexperience.BUSINESS MODEL:percent cut of what customers pay for their experiences.
  16. 16. 04TRANSPORTATION
  17. 17. UBERuber.comDESCRIPTION:Uber is an app to request a ride from a private driver.DATA COLLECTION:implicit / the app reveals your location when you search for a ride.BUSINESS MODEL:percent cut of what customers pay for their rides.
  18. 18. GETAROUNDgetaround.comDESCRIPTION:Getaround is the Airbnb for cars: you can rent a car from someonenearby.DATA COLLECTION:implicit / the app reveals your location when you search for a car.BUSINESS MODEL:percent cut of what customers pay for their rides.
  19. 19. 05SHARED EXPERIENCE
  20. 20. SOCIAL CAMsocialcam.comDESCRIPTION:Socialcam is Instagram for videos.DATA COLLECTION:implicit / the app reveals your location when you take a video.BUSINESS MODEL:currently unknown.
  21. 21. PATHpath.comDESCRIPTION:Path is the personal social network to share life and stayconnected with family and friends.DATA COLLECTION:implicit / the app reveals your location when you take a specificactions.BUSINESS MODEL:currently unknown / in future virtual goods?
  22. 22. QWIKIqwiki.comDESCRIPTION:Qwiki automatically turns pictures and videos from events you’vecaptured on your iPhone into brief, beautiful movies to share.DATA COLLECTION:implicit / the app reveals your location when you take a video.BUSINESS MODEL:currently unknown / in future advertising?
  23. 23. 06HEALTH & FITNESS
  24. 24. RUNKEEPERrunkeeper.comDESCRIPTION:Runkeeper is an app to track workouts.DATA COLLECTION:implicit / the app reveals your location when you run.BUSINESS MODEL:freemium app.
  25. 25. EVERYTRAILeverytrail.comDESCRIPTION:EveryTrail is an app to share trips, connect with other travelersand find great new things to do.DATA COLLECTION:implicit / the app reveals your location when you search for a tripor track your location when you go for a trip.BUSINESS MODEL:freemium app.
  26. 26. 07LOCAL EXPERTS
  27. 27. LOCAL MINDlocalmind.comDESCRIPTION:Local Mind is a real-time Q&A with locals and friends about what’shappening nowDATA COLLECTION:implicit / the app reveals your location when you ask forsomething.BUSINESS MODEL:sponsored locations, ads, deals.
  28. 28. LOCALUNCLElocaluncle.comDESCRIPTION:LocalUncle is an app to ask questions about places andneighborhoods and get answers from people on the ground.DATA COLLECTION:implicit / the app reveals your location when you ask forsomething.BUSINESS MODEL:sponsored locations, ads, deals.
  29. 29. 08COMMERCE
  30. 30. SHOPKICKshopkick.comDESCRIPTION:Shopkick is an app to get rewarded for the shopping you alreadydo. Earn kicks (reward points) just for walking into stores.DATA COLLECTION:via “shopkick hardware”: it emits an inaudible signal that getspicked up by the shopper’s mobile phone.BUSINESS MODEL:partnerships.
  31. 31. ZAARLYzaarly.comDESCRIPTION:Zaarly storefronts bring you a hand-picked community of the bestlocal service providers.DATA COLLECTION:implicit / the app reveals your location when you search forsomething.BUSINESS MODEL:percent cut of what customers pay to local service providers.
  32. 32. 09WORK
  33. 33. INTROgetintro.netDESCRIPTION:Intro is the app to meet people for business.DATA COLLECTION:passive / the application works in the background to grabyour location.BUSINESS MODEL:currently unknown / in the future freemium?
  34. 34. WORKCLUBworkclub.netDESCRIPTION:Workclub is the app to discover people who are working near you.DATA COLLECTION:explicit / such as checking in at a location.BUSINESS MODEL:currently unknown / in the future freemium?
  35. 35. WHAT ABOUTYOUR APP?
  36. 36. Photo Credits1) View East by Paul Downey2) Skyline by elevenItaly3) A large orange square by Giovanni4) Externsteine - sacred place of Central Europe by Maik Nern9) My imaginary friend is better than your imaginary friend by P.O. Arnäs13) Traveling Light by Arden16) Cast iron Northland Transportation model bus by Minnesota Historical Society19) Sharing by Ben Grey23) Run:Swiftly Tech SS & Run:Speed Shorts by lululemon athletica26) Old Man — José of Cuba by Sami Keinänen29) Commerce St 1905 by Justin Cozart32) Office by @ANDYwithCAMERA36) Thank You Card by Jon Ashcroft

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