Twitter - Design for Social Business

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My Twitter lesson for the Master in Design for Social Business.

- http://matteofurlani.com/
- twitter.com/mattefrl
- http://www.d4sb-master.com/

April 2011

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Twitter - Design for Social Business

  1. 1. Follow Your Interests. Discover Your World. Twitter. http://youtu.be/4AN4_N5N52U?hd=1
  2. 2. the world in 140 characters matteo furlani
  3. 3. in the beginning
  4. 4. bloggers & web 2.0 Man Writing a Letter (1662-1665), Gabriël Metsu
  5. 5. social media
  6. 6. definition (?)Social media are media for social interaction, using highly accessible and scalable communication techniquesIt’s the use of web-based and mobile technologies to turn communication into interactive dialogue "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content" (A.Kaplan, M.Haenlein)
  7. 7. video
  8. 8. Social Mediahttp://youtu.be/MpIOClX1jPE?hd=1
  9. 9. Time, January 2007
  10. 10. user-generated content
  11. 11. user-generated content
  12. 12. crowdsourcing bootb.comzooppa.com
  13. 13. crowdsourcingthreadless.com
  14. 14. ...and now what?
  15. 15. the introduction of smartphones / tabletsbrings a new way to communicate people can now interact in real time all over the world you don’t need a desktop pc anymore
  16. 16. real time
  17. 17. video
  18. 18. Google Goggleshttp://youtu.be/IuppCYfDqts?hd=1
  19. 19. from blog to micro-blog
  20. 20. ...but what is Twitter?
  21. 21. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages People write short updates,often called "Tweets" of 140 characters or fewer (2006)
  22. 22. video
  23. 23. Twitterhttp://youtu.be/ddO9idmax0o
  24. 24. facts
  25. 25. ashton kutcher & demi moore
  26. 26. stefano gabbana
  27. 27. protests
  28. 28. iran, june 2009
  29. 29. twitter revolution http://goo.gl/kVBkD
  30. 30. egypt, january 2011
  31. 31. @speak2tweettwitter+googlefebruary 2011 for egypt http://goo.gl/AslqF
  32. 32. imagine the possibilities
  33. 33. you know where you are
  34. 34. foursquareexplore specials
  35. 35. foursquarebadges tips
  36. 36. foursquare
  37. 37. i like your photo
  38. 38. instagr.am
  39. 39. cnn ireport+mashable+instagram=#techlifepicsaround.tumblr.com http://goo.gl/wVpqX
  40. 40. i like this food
  41. 41. Foodspottinghttp://vimeo.com/14194026
  42. 42. case histories=get the most out of twitter
  43. 43. help & engage customers
  44. 44. @twelpforce
  45. 45. TWELPFORCE Best Buyhttp://youtu.be/uc6Z5KR-Oys
  46. 46. real time schedule
  47. 47. @kogibbq
  48. 48. KOGI BBQhttp://youtu.be/pIfdHUwbarY
  49. 49. opportunities+viral marketing
  50. 50. +@koifusionpdx @nikesportswear
  51. 51. Nike Sportswear Presents - Destroyer Burrito http://youtu.be/mnPh_kvNdHM
  52. 52. social help
  53. 53. http://wearevisible.com @wearevisible
  54. 54. We Are Visiblehttp://youtu.be/mo-rkeFT8IQ?hd=1
  55. 55. my own personal magazine
  56. 56. my own personal magazine on the iPad
  57. 57. http://flipboard.com
  58. 58. Flipboard for iPad - The Social Magazine App http://youtu.be/LDARc7jhM8U?hd=1
  59. 59. http://www.zite.com
  60. 60. Zite, the Intelligent iPad Magazinehttp://youtu.be/wn2wKKZvcG4?hd=1
  61. 61. so what?
  62. 62. you have the contents
  63. 63. #d4sb
  64. 64. #d4sbon twitter
  65. 65. #d4sbon paper.li
  66. 66. #d4sbon ied.tv
  67. 67. #d4sbon...?
  68. 68. ...now it’s up to you.
  69. 69. @ied_official @mattefrlm.furlani@ied.it
  70. 70. other videos How newspapers can use Barack Obamas experience in new media http://youtu.be/vQ8JqtgPEvE Worlds Top Digital Marketing Experts call the race http://youtu.be/Ll65ZJ8RacUBarack Obama 2012 Campaign Launch Video - "It Begins With Us" http://youtu.be/f-VZLvVF1FQ?hd=1

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