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You Can’t Ship from Your Ivory Tower: Including Developers in the Design Process (MinneWebCon 2015)

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If you consider yourself the only designer on your team, why should you expect anyone else to care about design?

In reality, your organization already has some of the best design thinkers you’ll ever meet nearby: your developers. In this talk, we’ll have an honest look at our shared tendency to be “Design Prophets” instead of “Design Facilitators”, and how this tendency can hurt our ultimate goals. We’ll also discuss the concept of a “Design Culture”, and the role of you and your team in building that culture in your organization.

Published in: Design, Software

You Can’t Ship from Your Ivory Tower: Including Developers in the Design Process (MinneWebCon 2015)

  1. YOU CAN’T SHIP FROM YOUR IVORY TOWER INCLUDING DEVELOPERS IN DESIGN MATT EDWARDS MINNEWEBCON 2015
  2. OPENING BUSINESS INTRODUCTIONS MATT EDWARDS MINNEWEBCON 2015
  3. MATT EDWARDS MINNEWEBCON 2015 I’M MATTTHAT’S NOT EVEN MY BATHROOM.
  4. I’M A DORK MATT EDWARDS MINNEWEBCON 2015 THIS IS NOT FALSE MODESTY.
  5. I’M NOT FROM MINNESOTA. YOU’VE BEEN WARNED. MATT EDWARDS MINNEWEBCON 2015
  6. I’M NOT A LOCAL LEADER. MY UXPA ATTENDANCE IS TERRIBLE. MATT EDWARDS MINNEWEBCON 2015
  7. I’VE NEVER WRITTEN A BOOK. “DRINKING TOO MUCH: A BEGINNERS GUIDE” DUE SPRING 2016 MATT EDWARDS MINNEWEBCON 2015
  8. I’M NOT A DESIGN GENIUS. I’M NOT EVEN A NORMAL GENIUS. MATT EDWARDS MINNEWEBCON 2015
  9. I’M JUST A GUY WHO WORKS WITH A LOT OF DEVELOPERS. MATT EDWARDS MINNEWEBCON 2015
  10. TAKE WHAT YOU LIKE LEAVE WHAT YOU DON’T. MATT EDWARDS MINNEWEBCON 2015
  11. I’M GOING TO SAY A BUNCH OF CRAP NOW. MATT EDWARDS MINNEWEBCON 2015 HERE WE GO
  12. DESIGNERS LOVE TO COMPLAIN. MATT EDWARDS MINNEWEBCON 2015 OBSERVATION #1
  13. “WHEN PEOPLE CONFUSE UX AND UI” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM
  14. “WORKSHOPS” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM
  15. “WHEN A PM CREATES WIREFRAMES IN POWERPOINT AND HANDS THEM OVER AS REQUIREMENTS” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM
  16. STUFF DESIGNERS HATE BEING LEFT OUT OF MAJOR DECISIONS DOING STUFF WITHOUT CONTEXT TONS OF MONKEY WORK UNCLEAR EXPECTATIONS HAVING OUR EXPERTISE IGNORED MATT EDWARDS MINNEWEBCON 2015
  17. STORY TIME MATT EDWARDS MINNEWEBCON 2015
  18. MY PROCESS DEFINITION A BUNCH OF USER RESEARCH REVIEW SKETCHING AND TESTING REVIEW PROTOTYPING AND TESTING REVIEW BIG-ASS DOCUMENT REVIEW MATT EDWARDS MINNEWEBCON 2015
  19. I WAS A DESIGN PROPHET. I BESTOWED “THE DESIGN” ON OTHERS. MATT EDWARDS MINNEWEBCON 2015
  20. OUTCOMES WEIRD EDGE CASE BEHAVIORS BROKEN STYLES DEVELOPMENT INCONSISTENT W/COMPS MATT EDWARDS MINNEWEBCON 2015
  21. WHY DID I DO THIS? I WANTED TO “PROVE THE VALUE OF UX” I WANTED TO PROVIDE THE BEST POSSIBLE DESIGN I WANTED TO FEEL SMART I WANTED TO BE RELIED ON MATT EDWARDS MINNEWEBCON 2015
  22. WHY DID I DO THIS? NO ONE KNEW WHAT I WAS DOING IMPLEMENTATION WAS FLAWED I LOOKED DUMB I WAS LEFT OUT OF DECISIONS MATT EDWARDS MINNEWEBCON 2015
  23. WHY DID I DO THIS? MATT EDWARDS MINNEWEBCON 2015
  24. BOOKS MATT EDWARDS MINNEWEBCON 2015
  25. MATT EDWARDS MINNEWEBCON 2015 “WE ENTER INTO CLOSE CO-OPERATION WITH THE ENGINEERS. OUR OFFICES BECOME AS ONE. OUR COMMON DENOMINATORS ARE THE SAME—JOE AND JOSEPHINE. WE GO OVER COUNTLESS ROUGH SKETCHES. COMPONENTS ARE ARRANGED AND REARRANGED. WORKING DRAWINGS AND BLUEPRINTS ARE MADE, SOME BY THE ENGINEERS, SOME BY US, AND FREQUENTLY EXCHANGED.”
  26. MATT EDWARDS MINNEWEBCON 2015 “OF THE PARTNERS, THE ENGINEER IS THE ONE WITH WHOM THE INDUSTRIAL DESIGNER USUALLY IS MOST DEEPLY INVOLVED. IN OUR OFFICE, WE CALL THE ENGINEER THE INDUSTRIAL DESIGNER’S BEST FRIEND AND SEVEREST CRITIC. THE DESIGNER DOES THE DREAMING— AND ITS RATHER PRACTICAL DREAMING—AND THE ENGINEER MAKES THE DREAMS COME TRUE. HE BRINGS TO BEAR ON THEM A PARTICULAR SKILL THE DESIGNER DOESN’T HAVE. THE FINAL PRODUCT IS A COLLABORATIVE EFFORT. ”
  27. MATT EDWARDS MINNEWEBCON 2015 “OF THE PARTNERS, THE ENGINEER IS THE ONE WITH WHOM THE INDUSTRIAL DESIGNER USUALLY IS MOST DEEPLY INVOLVED. IN OUR OFFICE, WE CALL THE ENGINEER THE INDUSTRIAL DESIGNER’S BEST FRIEND AND SEVEREST CRITIC. THE DESIGNER DOES THE DREAMING— AND ITS RATHER PRACTICAL DREAMING—AND THE ENGINEER MAKES THE DREAMS COME TRUE. HE BRINGS TO BEAR ON THEM A PARTICULAR SKILL THE DESIGNER DOESN’T HAVE. THE FINAL PRODUCT IS A COLLABORATIVE EFFORT. ” - HENRY DREYFUSS DESIGNING FOR PEOPLE, 1926
  28. MATT EDWARDS MINNEWEBCON 2015
  29. MATT EDWARDS MINNEWEBCON 2015 NBD
  30. MY PROCESS DEFINITION A BUNCH OF USER RESEARCH REVIEW SKETCHING AND TESTING REVIEW PROTOTYPING AND TESTING REVIEW BIG-ASS DOCUMENT REVIEW MATT EDWARDS MINNEWEBCON 2015
  31. MY (NEW) PROCESS DEFINITION (WITH DEVS) A BUNCH OF USER RESEARCH (WITH DEVS) REVIEW (WITH DEVS) SKETCHING AND TESTING (WITH DEVS) REVIEW (WITH DEVS) PROTOTYPING AND TESTING (WITH DEVS) REVIEW (WITH DEVS) BIG-ASS DOCUMENT (WITH DEVS) REVIEW (WITH DEVS) MATT EDWARDS MINNEWEBCON 2015
  32. DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON 2015 THEY SAT IN ON DEFINITION.
  33. DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON 2015 THEY HELPED WITH USER RESEARCH.
  34. DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON 2015 THEY HELPED WITH FEATURE DEFINITION.
  35. DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON 2015 THEY DID UI REVIEW/FEEDBACK.
  36. DEVELOPERS ERRYWHERE MATT EDWARDS MINNEWEBCON 2015 THEY LET ME SEE BEHIND THE CURTAIN.
  37. WHY DID I DO THIS? I WANTED TO “PROVE THE VALUE OF UX” I WANTED TO PROVIDE THE BEST POSSIBLE DESIGN I WANTED TO FEEL SMART I WANTED TO BE RELIED ON MATT EDWARDS MINNEWEBCON 2015
  38. WHY DID I DO THIS? EVERYONE KNEW WHAT I WAS DOING IMPLEMENTATION WAS SPOT ON I LOOKED SMART I WAS INCLUDED IN WAY MORE DECISIONS MATT EDWARDS MINNEWEBCON 2015
  39. WHY DID I DO THIS? DEVELOPERS WERE EMPOWERED DEVELOPERS WERE ENGAGED THEY MADE GREAT DESIGN DECISIONS MATT EDWARDS MINNEWEBCON 2015
  40. I’M NOW A DESIGN FACILITATOR. I SHARE “THE DESIGN” WITH OTHERS. MATT EDWARDS MINNEWEBCON 2015
  41. HERE’S WHAT I LEARNED MATT EDWARDS MINNEWEBCON 2015
  42. WE ARE TOO F*CKING ARROGANT MATT EDWARDS MINNEWEBCON 2015 OBSERVATION #2
  43. LET IT GO. MATT EDWARDS MINNEWEBCON 2015
  44. LET IT GO. MATT EDWARDS MINNEWEBCON 2015
  45. STUFF DESIGNERS HATE BEING LEFT OUT OF MAJOR DECISIONS DOING STUFF WITHOUT CONTEXT MONKEY WORK UNCLEAR EXPECTATIONS HAVING OUR EXPERTISE IGNORED MATT EDWARDS MINNEWEBCON 2015
  46. STUFF WE DO TO DEVELOPERS LEAVE THEM OUT OF MAJOR DECISIONS MAKE THEM DO STUFF WITHOUT CONTEXT TONS OF MONKEY WORK CREATE UNCLEAR EXPECTATIONS IGNORE THEIR EXPERTISE MATT EDWARDS MINNEWEBCON 2015
  47. I’M REFERRING TO THEIR DESIGN EXPERTISE. MATT EDWARDS MINNEWEBCON 2015 BUT DON’T TAKE MY WORD FOR IT.
  48. - HENRY DREYFUSS MATT EDWARDS MINNEWEBCON 2015 DESIGNING FOR PEOPLE, 1926 “THE WORD ‘DESIGN’ IS CERTAINLY NOT THE EXCLUSIVE PROPERTY OF THE INDUSTRIAL DESIGNER. ITS DICTIONARY MEANING, ‘TO CONTRIVE FOR A PURPOSE,’ MAKES IT EQUALLY THE PROPERTY OF ENGINEERS, ARCHITECTS, ADVERTISING MEN, ARTISTS, AND DRESSMAKERS.”
  49. “WHEN A DEVELOPER GIVES ME UX ADVICE” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM
  50. “WHEN A DEVELOPER IMPLEMENTS SOMETHING DIFFERENT THAN YOU HAD IN MIND BUT IT TURNS OUT TO BE QUITE GOOD” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM
  51. “WHEN IT LOOKS ABSOLUTELY NOTHING LIKE THE MOCKUP” MATT EDWARDS MINNEWEBCON 2015 UXREACTIONS.COM
  52. “HOW THESE UXDS SOUND TO EVERYONE ELSE” MATT EDWARDS MINNEWEBCON 2015
  53. “HOW THESE UXDS SOUND TO EVERYONE ELSE” MATT EDWARDS MINNEWEBCON 2015
  54. DEVELOPMENT IS A TYPE OF DESIGN MATT EDWARDS MINNEWEBCON 2015 OBSERVATION #3
  55. DEVS WILL DESIGN WHETHER YOU HELP THEM OR NOT MATT EDWARDS MINNEWEBCON 2015 OBSERVATION #4
  56. DEVELOPERS SOLVE DESIGN PROBLEMS EVERY DAY. MANY OF WHICH YOU ARE NOT QUALIFIED TO SOLVE (BUT CAN ABSOLUTELY HELP WITH). MATT EDWARDS MINNEWEBCON 2015
  57. DEVELOPERS SOLVE DESIGN PROBLEMS EVERY DAY. SITE PERFORMANCE, SECURITY, AND RELIABILITY MATT EDWARDS MINNEWEBCON 2015
  58. DEVELOPERS SOLVE DESIGN PROBLEMS EVERY DAY. THESE AFFECT UX MORE THAN YOUR HAMBURGER ICON. MATT EDWARDS MINNEWEBCON 2015
  59. DEVELOPERS SOLVE DESIGN PROBLEMS EVERY DAY. THESE AFFECT UX MORE THAN YOUR TYPOGRAPHY. MATT EDWARDS MINNEWEBCON 2015
  60. DEVELOPERS SOLVE DESIGN PROBLEMS EVERY DAY. THESE AFFECT UX MORE THAN YOUR PAGE TRANSITIONS. MATT EDWARDS MINNEWEBCON 2015
  61. DEVELOPERS SOLVE DESIGN PROBLEMS EVERY DAY. THESE AFFECT UX MORE THAN YOUR YOU GET THE IDEA. MATT EDWARDS MINNEWEBCON 2015
  62. UX IS NOT A STEP MATT EDWARDS MINNEWEBCON 2015 OBSERVATION #5
  63. FRONT-END DEVELOPERS HTML, CSS, JAVASCRIPT, JQUERY, ETC. MATT EDWARDS MINNEWEBCON 2015
  64. FRONT-END DEVELOPERS HTML, CSS, JAVASCRIPT, JQUERY, ETC. MATT EDWARDS MINNEWEBCON 2015 SITEMAPS, INTERACTION DESIGN, UI DESIGN, VISUAL DESIGN
  65. BACK-END DEVELOPERS PHP, .NET, RUBY, DRUPAL, PYTHON, ETC. MATT EDWARDS MINNEWEBCON 2015
  66. BACK-END DEVELOPERS PHP, .NET, RUBY, DRUPAL, PYTHON, ETC. MATT EDWARDS MINNEWEBCON 2015 USER TYPES, USE CASES, FEATURE FUNCTIONALITY
  67. WON’T THIS MAKE ME OBSOLETE? MATT EDWARDS MINNEWEBCON 2015
  68. RECONSIDER HOW YOU’RE PROVIDING VALUE. MATT EDWARDS MINNEWEBCON 2015
  69. RECONSIDER HOW YOU’RE PROVIDING VALUE. BE THE ADVOCATE FOR UX IN YOUR ORG, NOT THE EXECUTOR. MATT EDWARDS MINNEWEBCON 2015
  70. I’M THE ONLY ONE WITH THIS KNOWLEDGE. MATT EDWARDS MINNEWEBCON 2015
  71. STOP DOING THAT. MATT EDWARDS MINNEWEBCON 2015
  72. STOP DOING THAT. AVOID BEING A BOTTLENECK. MATT EDWARDS MINNEWEBCON 2015
  73. STOP DOING THAT. AVOID BEING A BOTTLENECK. MATT EDWARDS MINNEWEBCON 2015 ANYWAY, THAT JUST MEANS THE DEVS ARE DOING DESIGN WITHOUT YOUR INFORMATION.
  74. THIS WON’T WORK IN MY ORG BECAUSE… MATT EDWARDS MINNEWEBCON 2015
  75. EVERY ORG IS DIFFERENT. MATT EDWARDS MINNEWEBCON 2015
  76. EVERY ORG IS DIFFERENT. BUT THEY ALL VALUE EFFICIENCY. MATT EDWARDS MINNEWEBCON 2015
  77. EVERY ORG IS DIFFERENT. BUT THEY ALL VALUE EFFICIENCY. MATT EDWARDS MINNEWEBCON 2015 MAKE THE CASE THAT YOU’RE REMOVING INSTITUTIONAL BOTTLENECKS & REDUCING THE BURDEN ON REVIEW CYCLES.
  78. MY DEVS AREN’T INTERESTED IN DESIGN. MATT EDWARDS MINNEWEBCON 2015
  79. BULLSH!T. MATT EDWARDS MINNEWEBCON 2015
  80. BULLSH!T. THEY JUST TALK ABOUT IT DIFFERENTLY THAN YOU. MATT EDWARDS MINNEWEBCON 2015
  81. BULLSH!T. THEY JUST TALK ABOUT IT DIFFERENTLY THAN YOU. MATT EDWARDS MINNEWEBCON 2015 DO THE HEAVY LIFTING FOR A WHILE. LEARN TO SPEAK THEIR LANGUAGE.
  82. TAKEAWAYS MATT EDWARDS MINNEWEBCON 2015
  83. MATT EDWARDS MINNEWEBCON 2015 YOUR JOB IS TO HELP OTHERS MAKE THE BEST DESIGN DECISIONS THEY CAN. REMEMBER THIS PART
  84. MATT EDWARDS MINNEWEBCON 2015 REMEMBER THIS PART TREAT YOUR DEVS LIKE THE DESIGNERS THEY ARE.
  85. MATT EDWARDS MINNEWEBCON 2015 REMEMBER THIS PART USER EXPERIENCE DOES NOT BEGIN AND END WITH YOU.
  86. MATT EDWARDS MINNEWEBCON 2015 REMEMBER THIS PART FUSCIA IS A VIABLE PRESENTATION COLOR.
  87. MATT EDWARDS MINNEWEBCON 2015 REMEMBER THIS PART THE MINNEAPOLIS TECH SCENE IS TRULY AMAZING. THANK YOU FOR BEING A PART OF IT.
  88. QUESTIONS? MATT EDWARDS MINNEWEBCON 2015

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