SlideShare a Scribd company logo

Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

Matt Edwards
Matt Edwards
Matt EdwardsSenior UX Designer at The Nerdery

Chances are, you’re already using User Journeys to plan how people will interact with products you design. Writers have been doing this for centuries – creating characters, and working out how those characters interact with their newly designed world. We’ll discuss a common narrative framework, Joseph Campbell’s “Monomyth”, and how we can use it to create robust user journeys that drive innovative design and address real human needs. User Journeys are a power tool that are often under-utilized. This is partly because their strengths are misunderstood or overlooked. This session will provide a flexible structure to base user journeys on, which can help designers identify bottlenecks, important players, and deeper underlying themes or challenges of design problems. These insights can be used to drive design direction, client workshops, user research plans, and experience strategy. Additionally, this can be thought of as an introduction into applying theories and frameworks from other disciplines into the way we conceptualize our users.

Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design

1 of 63
Download to read offline
YOUR USER IS A HERO 
THE MONOMYTH & USER EXPERIENCE DESIGN 
MATT EDWARDS @ASTRONAUTPNGUIN MN WUD 2014 
#HEROSJOURNEY
YOUR USER IS A HERO 
THE MONOMYTH & USER EXPERIENCE DESIGN 
• Analysis vs. Syntheis 
• What’s a “Hero’s Journey”? 
• Why should I care? 
• Using Critical Theory 
• What’s a “Story Circle”? 
• Case Studies 
• Q+A 
@ASTRONAUTPNGUIN MN WUD 2014
THE HERO’S JOURNEY 
A CRITICAL FRAMEWORK FOR ANALYSIS 
@ASTRONAUTPNGUIN MN WUD 2014
ANALYSIS 
Separation of a whole into 
its component parts. 
@ASTRONAUTPNGUIN MN WUD 2014
@ASTRONAUTPNGUIN MN WUD 2014
(HERO) 
THE ORDINARY WORLD 
@ASTRONAUTPNGUIN MN WUD 2014
Ad

Recommended

Designing Meaningful User Journeys - Confab Intensive 2016
Designing Meaningful User Journeys - Confab Intensive 2016Designing Meaningful User Journeys - Confab Intensive 2016
Designing Meaningful User Journeys - Confab Intensive 2016Matt Edwards
 
You Can’t Ship from Your Ivory Tower: Including Developers in the Design Proc...
You Can’t Ship from Your Ivory Tower: Including Developers in the Design Proc...You Can’t Ship from Your Ivory Tower: Including Developers in the Design Proc...
You Can’t Ship from Your Ivory Tower: Including Developers in the Design Proc...Matt Edwards
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 

More Related Content

Recently uploaded

Starlink-Durgaprasad.pptx
Starlink-Durgaprasad.pptxStarlink-Durgaprasad.pptx
Starlink-Durgaprasad.pptxvaseemn2000
 
Types of Drafting in Construction Projects
Types of Drafting in Construction ProjectsTypes of Drafting in Construction Projects
Types of Drafting in Construction ProjectsResDraft
 
Preposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese studentPreposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese studentThaoNguyenDang4
 
Studio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCRStudio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCRSurfaced - Designs By Meera Narula
 
November Issue 2023 - Fnewsmagazine SAIC
November Issue 2023 - Fnewsmagazine SAICNovember Issue 2023 - Fnewsmagazine SAIC
November Issue 2023 - Fnewsmagazine SAICaditisingh523288
 
FW25-26 Women's Fashion Trend Book Peclers Paris
FW25-26 Women's Fashion Trend Book Peclers ParisFW25-26 Women's Fashion Trend Book Peclers Paris
FW25-26 Women's Fashion Trend Book Peclers ParisPeclers Paris
 
Presentation on "Gothic Architecher".pptx
Presentation on "Gothic Architecher".pptxPresentation on "Gothic Architecher".pptx
Presentation on "Gothic Architecher".pptxASHIQUR RAHMAN
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfLizShek
 
Gerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfGerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfLizShek
 
Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.JIT KUMAR GUPTA
 
October 2023 Issue - Fnewsmagazine SAIC.
October 2023 Issue - Fnewsmagazine SAIC.October 2023 Issue - Fnewsmagazine SAIC.
October 2023 Issue - Fnewsmagazine SAIC.aditisingh523288
 
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptxAWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptxGopiNarahari1
 
December 2023 Issue - Fnewsmagazine SAIC
December 2023 Issue - Fnewsmagazine SAICDecember 2023 Issue - Fnewsmagazine SAIC
December 2023 Issue - Fnewsmagazine SAICaditisingh523288
 
Al-Aqsa Mosque History Thesis Defense by Slidesgo.pptx
Al-Aqsa Mosque History Thesis Defense by Slidesgo.pptxAl-Aqsa Mosque History Thesis Defense by Slidesgo.pptx
Al-Aqsa Mosque History Thesis Defense by Slidesgo.pptxBahaaRoshdy1
 
Options for Making Housing Affordable a distinct Reality
Options for Making Housing Affordable a distinct RealityOptions for Making Housing Affordable a distinct Reality
Options for Making Housing Affordable a distinct RealityJIT KUMAR GUPTA
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfLizShek
 
Portfolio of designs and Visualization Samuel Jayeola
Portfolio of designs and Visualization Samuel JayeolaPortfolio of designs and Visualization Samuel Jayeola
Portfolio of designs and Visualization Samuel JayeolaJayeola Samuel
 
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptx
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptxBlack and Red Modern Guess The Movie Animated Game Presentation(1).pptx
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptxklozinska
 
the bloomberg office headquarters in London.pptx
the bloomberg office headquarters in London.pptxthe bloomberg office headquarters in London.pptx
the bloomberg office headquarters in London.pptxumerufitti
 
fashion forecasting for levele 3.pdf
fashion forecasting for levele 3.pdffashion forecasting for levele 3.pdf
fashion forecasting for levele 3.pdfMezgebuTesfaye4
 

Recently uploaded (20)

Starlink-Durgaprasad.pptx
Starlink-Durgaprasad.pptxStarlink-Durgaprasad.pptx
Starlink-Durgaprasad.pptx
 
Types of Drafting in Construction Projects
Types of Drafting in Construction ProjectsTypes of Drafting in Construction Projects
Types of Drafting in Construction Projects
 
Preposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese studentPreposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese student
 
Studio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCRStudio Surfaced - Textile Design Studio based out of Delhi NCR
Studio Surfaced - Textile Design Studio based out of Delhi NCR
 
November Issue 2023 - Fnewsmagazine SAIC
November Issue 2023 - Fnewsmagazine SAICNovember Issue 2023 - Fnewsmagazine SAIC
November Issue 2023 - Fnewsmagazine SAIC
 
FW25-26 Women's Fashion Trend Book Peclers Paris
FW25-26 Women's Fashion Trend Book Peclers ParisFW25-26 Women's Fashion Trend Book Peclers Paris
FW25-26 Women's Fashion Trend Book Peclers Paris
 
Presentation on "Gothic Architecher".pptx
Presentation on "Gothic Architecher".pptxPresentation on "Gothic Architecher".pptx
Presentation on "Gothic Architecher".pptx
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdf
 
Gerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfGerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdf
 
Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.Land Management and sourcing land for sustainable Urban Development.
Land Management and sourcing land for sustainable Urban Development.
 
October 2023 Issue - Fnewsmagazine SAIC.
October 2023 Issue - Fnewsmagazine SAIC.October 2023 Issue - Fnewsmagazine SAIC.
October 2023 Issue - Fnewsmagazine SAIC.
 
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptxAWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
 
December 2023 Issue - Fnewsmagazine SAIC
December 2023 Issue - Fnewsmagazine SAICDecember 2023 Issue - Fnewsmagazine SAIC
December 2023 Issue - Fnewsmagazine SAIC
 
Al-Aqsa Mosque History Thesis Defense by Slidesgo.pptx
Al-Aqsa Mosque History Thesis Defense by Slidesgo.pptxAl-Aqsa Mosque History Thesis Defense by Slidesgo.pptx
Al-Aqsa Mosque History Thesis Defense by Slidesgo.pptx
 
Options for Making Housing Affordable a distinct Reality
Options for Making Housing Affordable a distinct RealityOptions for Making Housing Affordable a distinct Reality
Options for Making Housing Affordable a distinct Reality
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdf
 
Portfolio of designs and Visualization Samuel Jayeola
Portfolio of designs and Visualization Samuel JayeolaPortfolio of designs and Visualization Samuel Jayeola
Portfolio of designs and Visualization Samuel Jayeola
 
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptx
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptxBlack and Red Modern Guess The Movie Animated Game Presentation(1).pptx
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptx
 
the bloomberg office headquarters in London.pptx
the bloomberg office headquarters in London.pptxthe bloomberg office headquarters in London.pptx
the bloomberg office headquarters in London.pptx
 
fashion forecasting for levele 3.pdf
fashion forecasting for levele 3.pdffashion forecasting for levele 3.pdf
fashion forecasting for levele 3.pdf
 

Featured

Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationErica Santiago
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming LanguageSimplilearn
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...Palo Alto Software
 
9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation9 Tips for a Work-free Vacation
9 Tips for a Work-free VacationWeekdone.com
 
I Rock Therefore I Am. 20 Legendary Quotes from Prince
I Rock Therefore I Am. 20 Legendary Quotes from PrinceI Rock Therefore I Am. 20 Legendary Quotes from Prince
I Rock Therefore I Am. 20 Legendary Quotes from PrinceEmpowered Presentations
 
How to Map Your Future
How to Map Your FutureHow to Map Your Future
How to Map Your FutureSlideShop.com
 
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...AccuraCast
 

Featured (20)

Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Introduction to C Programming Language
Introduction to C Programming LanguageIntroduction to C Programming Language
Introduction to C Programming Language
 
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
The Pixar Way: 37 Quotes on Developing and Maintaining a Creative Company (fr...
 
9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation9 Tips for a Work-free Vacation
9 Tips for a Work-free Vacation
 
I Rock Therefore I Am. 20 Legendary Quotes from Prince
I Rock Therefore I Am. 20 Legendary Quotes from PrinceI Rock Therefore I Am. 20 Legendary Quotes from Prince
I Rock Therefore I Am. 20 Legendary Quotes from Prince
 
How to Map Your Future
How to Map Your FutureHow to Map Your Future
How to Map Your Future
 
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
Beyond Pride: Making Digital Marketing & SEO Authentically LGBTQ+ Inclusive -...
 

Your User is a Hero: Applying Joseph Campbell’s “Monomyth” to User Experience Design