Chances are, you’re already using user journeys to plan how people will interact with products you design. Writers have been doing this for centuries—creating characters, and working out how those characters interact with their newly designed world. In this workshop, we’ll discuss one common narrative framework, Joseph Campbell’s “monomyth,” and how we can use it to create robust user journeys that drive helpful design and address real human needs.
If you're ready for a fresh approach to user experience, join this workshop and learn how to:
- Introduce useful tools from screenwriting that apply to user journey mapping
- Identify bottlenecks, important players, and deeper underlying challenges of design problems
- Explore how critical frameworks from comparative literature and film theory can be useful in evaluating user experiences