Making Cent$ of Technology @mattdollinger
 
 
Courtesy of @robhahn via www.7DSAssociates.com
 
 
 
 
ROI is NOT a Four Letter Word
 
 
Online Presence Lead Generation Client Communication Business Management Local /National Engagement What are you looking t...
Sphere of Influence Online Lead Generated Direct Mail, Farm, Advertising Referral Business Networking Your Current Busines...
 
 
 
Medium Space  Outlet Content Frequency Measurement Selected Business Sources What? Where (macro) Where (micro) Topic Sourc...
Sphere of Influence Online Lead Generated Social Media Established Business New Business New Business Outlet * We have dec...
 
Sphere of Influence (Established) Online Lead Generation (Development) Social Media Facebook Personal Page Keeping Current...
 
 
 
<ul><li>What is a “Like” worth? </li></ul><ul><li>What is a comment worth? </li></ul><ul><li>What is a “fan” worth? </li><...
Focus on 1 established market and 1 new business market
Pick ONE new technology that you feel fits into your business model.
Perform a business audit when selecting your new strategy.
Spend the time to create a plan.
Execute the plan… consistently.
Set goals and measure results – try to define a value for each action.
And most importantly…
Courtesy of David Armano – www.DavidArmano.com
Thank you Matt Dollinger V.P. of Strategic Development
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Xplode Chicago Presentation Matt Dollinger - Making Cent$ of Technology

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Xplode Chicago Presentation Matt Dollinger - Making Cent$ of Technology

  1. 1. Making Cent$ of Technology @mattdollinger
  2. 4. Courtesy of @robhahn via www.7DSAssociates.com
  3. 9. ROI is NOT a Four Letter Word
  4. 12. Online Presence Lead Generation Client Communication Business Management Local /National Engagement What are you looking to do?
  5. 13. Sphere of Influence Online Lead Generated Direct Mail, Farm, Advertising Referral Business Networking Your Current Business Social Media Blogging Website Advertising
  6. 17. Medium Space Outlet Content Frequency Measurement Selected Business Sources What? Where (macro) Where (micro) Topic Sources How Often? Analytics Who?
  7. 18. Sphere of Influence Online Lead Generated Social Media Established Business New Business New Business Outlet * We have decided on “Social Media” as our outlet in this example due to the fact that it will allow us to market BOTH targets.
  8. 20. Sphere of Influence (Established) Online Lead Generation (Development) Social Media Facebook Personal Page Keeping Current Matters Business Page Time Out Chicago 2 x Week 2 x Week Hootsuite.com Medium Space Outlet Content Frequency Measurement Selected Business Sources “ How do I get people here?”
  9. 24. <ul><li>What is a “Like” worth? </li></ul><ul><li>What is a comment worth? </li></ul><ul><li>What is a “fan” worth? </li></ul><ul><li>What is the ROI of your actions? </li></ul>
  10. 25. Focus on 1 established market and 1 new business market
  11. 26. Pick ONE new technology that you feel fits into your business model.
  12. 27. Perform a business audit when selecting your new strategy.
  13. 28. Spend the time to create a plan.
  14. 29. Execute the plan… consistently.
  15. 30. Set goals and measure results – try to define a value for each action.
  16. 31. And most importantly…
  17. 32. Courtesy of David Armano – www.DavidArmano.com
  18. 33. Thank you Matt Dollinger V.P. of Strategic Development

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