Websites are your most important marketing tool, but the function of and expectations for higher ed websites have changed in the last 5-10 years.
To be successful in your website redesign effort, you need to think about your site in the context of your entire digital ecosystem in order to create a simple, seamless experience for you site visitors.
This presentation covers the critical steps you can take to make your website successful - today and into the future.
Events & Tours
Blogs and Other
Email Nurture Stream
ANALYTICS, TESTING AND ITERATION THROUGHOUT
Planning & Execution Throughout the Ecosystem