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2011 isg online_marketingportfolio


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Internet Strategy Group® is a full-service online marketing agency located in Baltimore, Maryland. We provide clients around the world with paid search marketing on a performance-based model. With services like pay per click and pay per call, we help you minimize risk and maximize your bottom line. Call us today at (877) 730-7066 to find out more.

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2011 isg online_marketingportfolio

  1. 1. ISG’s Online Marketing | 877.730.7066
  2. 2. Big Thinking. Big Results. Our philosophy is really quite simple: Offer cutting-edge online marketing services that deliver results. Pay for results, not aspirations! At ISG, we roll up our sleeves and get into the nitty-gritty of online marketing. Our full-service offerings ensure that your business is represented as you want. And that’s why we are different. Think of us as your trusted business partner that acts like an extension of your marketing department. 1
  3. 3. About ISG: Our ExpertiseEstablished in 1998, ISG is an end-to-end online marketing agency.Our award-winning team of business, marketing, and creativeprofessionals, partner with clients around the globe.We are experts in developing overall online marketing strategies:  Online brand positioning  Website design, development, and management  Email campaign services  Social media services (Facebook sites, Twitter, Foursquare, blogs)  Call and form lead generation  Search engine optimization (SEO) 2
  4. 4. Link: http://schoolofrock.comCase Study: Website Design, DevelopmentSchool of RockISG designed the School ofRock website from theground up.• Integrated site navigation functionality, search engine optimization strategy, and cutting edge creative• Online marketing platform was built by ISG to leverage content from the SOR website and integrate it with SEO efforts• Launch of the new site was coordinated with SOR developers 3
  5. 5. Link: Study: SEO & Website Design, Development – Franchisee CampaignSchool of Rock Local CampaignISG created individualmarketing campaigns for localSchool of Rock franchisees. Call lead generation• Targeted specific regions each franchisee serviced to maximize qualified lead generation Form lead generation• Implemented a call-to-action form to generate online leads• Launch of the new site was coordinated with SOR developers• Online marketing platform was built by ISG to leverage content from the SOR website and integrate it with SEO efforts (call and form tracking) 4
  6. 6. Link: http://dewaltmobilelock.comCase Study: Website Design, DevelopmentDeWALT Mobile Lock Account login functionalityISG integrated call leadgeneration, video capabilities,login functionalities, andinformational text into thiscrisp, professional site.• Important information for customer s is incorporated in the homepage without overwhelming the user experience• Streamlined design meets corporate standards while allowing the Mobile Lock Call lead brand to have a unique personality generation Well organized information Call to action Featured video 5
  7. 7. Link: http://www.b2rmusic.comCase Study: Website Design, DevelopmentBach to RockAfter the development, CMSimplementation, and initiallaunch, ISG provided Bach toRock with training to managetheir site content in-house. (original site built by ISG) 6
  8. 8. Link: Study: Social Media Design, Development – FacebookSylvan LearningISG took Sylvan’s socialmedia marketing to the nextlevel by developing aninteractive Facebook sitewith customized sections, ablog, and contact forms. Dynamic & interactive navigation Customized page tabs The campaign has received a following of loyal users Call to action “Like “ Page increases conversion of visitors to fans 7
  9. 9. Link: http://www.LesRoches.ccCase Study: Website Design, Development – International CampaignLes Roches Available in 6 languagesISG developed a robustonline marketing website forLes Roches InternationalSchool of Hotel Management.• Site content and templates were implemented in 6 languages• Professional, clean website design• Primary site traffic is from search engine marketing, also developed by ISG’s Google AdWords Certified media team Call to action and form lead generation 8
  10. 10. Link: Study: Website Design, DevelopmentSylvan’s Ace ItISG worked closely with AceIt’s management team torealize the vision for theirbrand’s first website.• Ace It site was developed to complement its parent site,• User-friendly custom navigation• Optimized for search engine results Call to action 9
  11. 11. ContactWant results? Call us today.Jenna Kaufmann Nadine Mohney Kara kara.dipietro@isg.us410.843.8350 410.843.8878 | 877.730.7066 10