PIMS-SCA e-Demption Presentation

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e-Demption is an online printable coupon solution from PIMS-SCA.

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PIMS-SCA e-Demption Presentation

  1. 1. The Risk Free Solution to e-couponing!
  2. 2. PROMOTING THE POSTIVES, ELIMINATING THE NEGATIVES.World’s leading provider of Over Redemption, Fixed Fee and Prize Coverage.Pioneer and market leader for the UK, US & Australasian Promotional RiskManagement Markets.The safest pair of hands in the Industry. A track record and resources to guaranteeyour promotions well into the millions.Provider of expert advice and analysis on the Logistical, Security, Fulfilment andManagement elements of a Sales Promotion activity.
  3. 3. CLIENTS
  4. 4. WHY PIMS-SCA? FIXED PRIZE PROMOTION FEE COVERAGE EVALUATIONe-DEMPTION TRAFFIC SECURE DRAW BUILDING SERVER
  5. 5. INDUSTRY SECTORS SALES GAMING DIGITAL SPORT MEDIA EVENTS &PROMOTION EXHIBITIONS MEDIA
  6. 6. The Answer to Risk Free e-CouponingWHAT: Complete e-coupon package designed to deliver & distribute risk free coupons. • No need to download specialist software • User friendly, fast and efficient • Cost controlled & metric drivenWHY: Security is key. • Short validity period • Personalised Coupon • Download restrictionsHOW: Helps control the number of coupons in the market. Covers the costs of all redemptions (valid & fraudulent) with a PIMS-SCA Fixed Fee
  7. 7. HOW IT WORKSReceive Register coupon: Follow print link:promotional offer: Unique code ConsumerVia on-pack or registered at receives emailemail campaign. promotional website. link to print coupon. Redeem coupon: Print coupon:Track coupon usage: Coupon codeRedemption Consumer redeems coupon in-store. validated andbehaviour tracked coupon printed.using ValassissmartPIN system.
  8. 8. FULL PROTECTION AGAINST E-COUPON RISKe-Demption Fixed Fee covers the cost of ALL redemptions from 0 -100% (Valid andfraudulent), plus management of the promotion’s finances from start to finish.e-Demption services can include:• Redemption protection • Fulfilment• Coupon set-up and delivery • Technology• Coupon clearing • Customer service• Fraud management • Promotion management & reporting• Data capture and management • Promotional micro-site design/development
  9. 9. TRACKING AND REPORTINGUsing the bespoke Valassis smartPIN system, every coupon is personalisedwith a unique identification number allowing accurate tracking of consumersengagement and redemption behaviour.WE CAN TRACK: COUPON FEATURES:• Who printed the coupon • Personalised• Who redeemed the coupon • Limited validity• Total coupons downloaded period• Print to redemption ratio • Unique barcode• Total number of redemptions• Location coupon was redeemed
  10. 10. Coca-Cola “Free Bottle via Facebook”Objective:• To drive 16 to 20 year old’s to register with Coke Zone and trial.Promotion:• Ad banner on Facebook appeared for target demographic, offering free bottle• Click through from ad banner and go to Coke Zone to accept T&C’s.• Email triggered and sent to consumers email address with secure link to coupon.PIMS-SCA:• Provided the secure online coupon delivery platform powering the ecoupon element of the activity, the promotional set-up and risk protection – all taken care of with a Fixed Fee.• Covered all redemptions 0-100% plus any fraudulent coupon redemptions.• Guaranteed that the offer would only go to 25,000 consumers.• Provided back-end reporting.
  11. 11. Kellogg’s “Free Box of Cereal”Objective:• To drive loyalty of brand against own label competitors• To drive trial of innovation brands - Krave, Special K variants, Coco Pops variants and Crunchy Nut variantsPromotion:• Unique coupon codes on over 20 million packs.• Consumers collect 3 codes and enter them on the promotional web site.• Once registered, consumers are sent a secure print link via email to access their coupon..PIMS-SCA:• Provided the secure online coupon delivery platform powering the ecoupon element of the activity, the promotional set-up and risk protection – all taken care of with a Fixed Fee.• Covered all redemptions 0-100% plus any fraudulent coupon redemptions.• Provided back-end reporting.
  12. 12. Twix “Free Tea with Twix”Objective:• Drive brand sales, penetration and brand equity by linking with ‘Twix & Tea moments’.Promotion:• URNs featured inside over 26 million promotional packs.• Consumers entered their code and email address at www.shareacuppawithtwix.com to claim their free cup of tea at BHS, Debenhams, Wimpy or Wild Bean Café.• The consumer was emailed with a link to their coupon which they printed out and took along to participating retailers.PIMS-SCA:• Provided the secure online coupon delivery platform powering the ecoupon element of the activity, the promotional set-up and risk protection – all taken care of with a Fixed Fee.• Covered all redemptions 0-100% plus any fraudulent coupon redemptions.• Provided back-end reporting.• Appointed the Handling House
  13. 13. FEATURES OF COUPON:- Personalised- Limited validity period- Unique barcode Prevent coupon misuse and enable tracking and reporting.
  14. 14. Carrington House, 126-130 Regent Street, London, W1B 5SE T: 020 7434 3046 F: 020 7434 0384 www.e-demption.com info@pims-sca.com

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