Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

BlogPaws 2014 - Beginner SEO

568 views

Published on

My presentation from BlogPaws 2014 in Vegas. Beginner SEO session.

  • ➤➤ How Long Does She Want You to Last? Here's the link to the FREE report ★★★ https://tinyurl.com/rockhardxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

BlogPaws 2014 - Beginner SEO

  1. 1. An Introduction to SEO @ma$beswick   ByMattBeswick
  2. 2. SEO is NOT Magic @ma$beswick  
  3. 3. SEO is NOT a dark art
  4. 4. TIME @ma$beswick   SEO TAKES  
  5. 5. @ma$beswick   SEO is Part of a Marketing Strategy
  6. 6. Become a BRAND @ma$beswick  
  7. 7. But it’s just ME @ma$beswick  
  8. 8. UP! @ma$beswick   Man *   *Or Woman  
  9. 9. BeYou
  10. 10. Get Yourself NOTICED@ma$beswick  
  11. 11. Create GREAT Content That IS EVERGREEN
  12. 12. CREATE TOPICAL Content
  13. 13. CREATE Important Content
  14. 14. Content Drives Everything
  15. 15. Audience & Relationships It all comes DOWN to two things…
  16. 16. Playtime Over!
  17. 17. SEO Tools
  18. 18. Google Analytics 1.  Create an Account (http://www.google.com/analytics/) 2.  Install (http://www.wikihow.com/Add-Google-Analytics-to- Blogger for blogger or http://wordpress.org/plugins/google-analytics- for-wordpress/ for wordpress) 3.  Log in and Play – you won’t break anything!
  19. 19. Google Webmaster Tools 1.  Create an Account (https://www.google.com/webmasters/ tools/) 2.  Install (Automatically done for Blogger, use https://yoast.com/ wordpress/plugins/seo/ for Wordpress) 3.  Log in and Play – you won’t break anything!
  20. 20. Google Keyword Planner 1.  Login to your Google Account (https:// adwords.google.com/KeywordPlanner) 2.  Click ‘Search for New Keyword and Ad Group Ideas’ 3.  Start entering Keyword Ideas
  21. 21. Your ideas Trends Update searchYour ideas Monthly Searches
  22. 22. Change Ordering
  23. 23. Don’t try to be a hero When you’re starting out
  24. 24. I want to rank for… “dog recipes”
  25. 25. Start with something easier… “Recipes to help obese dogs lose weight”
  26. 26. This is called “Long Tail”
  27. 27. Then move onto something more competitive… “Healthy dog recipes”
  28. 28. And then, eventually… “dog recipes”
  29. 29. On Page Optimisation
  30. 30. Google Loves Content
  31. 31. WRITE For PEOPLE
  32. 32. 1. Page title 2. URL 3. Header / Post Title 4. Content 5. More Content! 6. Internal Links 7. Alt Tag 8. Social Proof
  33. 33. Make your site LOOK GOOD
  34. 34. Don’t use too Many Adverts
  35. 35. Make it EASY To Use
  36. 36. There is no Correct # Of Words!!
  37. 37. Let’s Talk SPIDERS @ma$beswick  
  38. 38. Google LOVES LINKS
  39. 39. LINKS  
  40. 40. Links = Votes
  41. 41. Votes = Rankings
  42. 42. Off site Optimisation @ma$beswick  
  43. 43. Get links from Authoritative sites
  44. 44. Opensiteexplorer.org Domain Authority 35+ with a Decent level of social engagement? Likely to be a great link.  
  45. 45. The Aim is Referral Traffic
  46. 46. Do not BuY Links
  47. 47. Avoid Penguins At all costs
  48. 48. So how Do I Get Links?
  49. 49. Blog Directories (e.g. Technorati.com)
  50. 50. Guestposting Editorial
  51. 51. Larger Content Pieces(guides, infographics)
  52. 52. Speaking Mattbeswick.co.uk Or hiddenpixel.com J
  53. 53. Making Friends
  54. 54. Will getting Social Shares = Rankings?
  55. 55. At the moment, Probably not
  56. 56. Shareable content = Linkable content
  57. 57. On page Things to Remember 1.  Don’t underestimate the power of navigation – think “Top Down”. 2.  Whenever possible, link between your posts. 3.  Set your site up for people 4.  If you’re using wordpress, install a related posts plugiN (http://wordpress.org/plugins/nrelate-related-content/)
  58. 58. OFF page Things to Remember 1.  Getting links from other sites drives rankings. 2.  These need to be relevant and authoratitve – “Will this link send me traffic?” 3.  Don’t game Google – Penguin Will Get you.
  59. 59. There is Light at the End of the tunnel
  60. 60. Questions?

×