An
Introduction
to SEO
@ma$beswick	
  
ByMattBeswick
SEO is
NOT
Magic
@ma$beswick	
  
SEO is
NOT
a dark
art
TIME
@ma$beswick	
  
SEO
TAKES	
  
@ma$beswick	
  
SEO is
Part of
a Marketing
Strategy
Become a
BRAND
@ma$beswick	
  
But it’s
just
ME
@ma$beswick	
  
UP!
@ma$beswick	
  
Man
*	
  
*Or Woman	
  
BeYou
Get Yourself
NOTICED@ma$beswick	
  
Create GREAT Content That IS
EVERGREEN
CREATE
TOPICAL
Content
CREATE Important Content
Content
Drives
Everything
Audience
&
Relationships
It all comes DOWN
to two things…
Playtime
Over!
SEO
Tools
Google Analytics
1.  Create an Account (http://www.google.com/analytics/)
2.  Install (http://www.wikihow.com/Add-Google-A...
Google Webmaster Tools
1.  Create an Account (https://www.google.com/webmasters/
tools/)
2.  Install (Automatically done f...
Google Keyword Planner
1.  Login to your Google Account (https://
adwords.google.com/KeywordPlanner)
2.  Click ‘Search for...
Your ideas
Trends
Update searchYour ideas
Monthly
Searches
Change Ordering
Don’t try to be a hero
When you’re starting out
I want to rank
for… “dog recipes”
Start with
something easier…
“Recipes to help obese
dogs lose weight”
This is called
“Long Tail”
Then move onto
something more
competitive…
“Healthy dog recipes”
And then,
eventually…
“dog recipes”
On Page
Optimisation
Google Loves
Content
WRITE For
PEOPLE
1. Page title
2. URL
3. Header / Post Title
4. Content
5. More Content!
6. Internal Links
7. Alt Tag
8. Social Proof
Make your site
LOOK GOOD
Don’t use too
Many
Adverts
Make it
EASY
To Use
There is no
Correct #
Of Words!!
Let’s
Talk
SPIDERS
@ma$beswick	
  
Google LOVES
LINKS
LINKS	
  
Links = Votes
Votes = Rankings
Off site
Optimisation
@ma$beswick	
  
Get links from
Authoritative
sites
Opensiteexplorer.org
Domain Authority 35+ with a Decent level of social engagement?
Likely to be a great link.	
  
The Aim is
Referral
Traffic
Do not
BuY
Links
Avoid Penguins
At all costs
So how
Do I
Get Links?
Blog
Directories
(e.g. Technorati.com)
Guestposting
Editorial
Larger Content
Pieces(guides, infographics)
Speaking
Mattbeswick.co.uk
Or
hiddenpixel.com
J
Making
Friends
Will getting
Social Shares
= Rankings?
At the moment,
Probably not
Shareable content
=
Linkable content
On page Things to Remember
1.  Don’t underestimate the power of navigation
– think “Top Down”.
2.  Whenever possible, link...
OFF page Things to Remember
1.  Getting links from other sites drives
rankings.
2.  These need to be relevant and authorat...
There is Light at the
End of the tunnel
Questions?
BlogPaws 2014 - Beginner SEO
BlogPaws 2014 - Beginner SEO
BlogPaws 2014 - Beginner SEO
BlogPaws 2014 - Beginner SEO
BlogPaws 2014 - Beginner SEO
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BlogPaws 2014 - Beginner SEO

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My presentation from BlogPaws 2014 in Vegas. Beginner SEO session.

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BlogPaws 2014 - Beginner SEO

  1. 1. An Introduction to SEO @ma$beswick   ByMattBeswick
  2. 2. SEO is NOT Magic @ma$beswick  
  3. 3. SEO is NOT a dark art
  4. 4. TIME @ma$beswick   SEO TAKES  
  5. 5. @ma$beswick   SEO is Part of a Marketing Strategy
  6. 6. Become a BRAND @ma$beswick  
  7. 7. But it’s just ME @ma$beswick  
  8. 8. UP! @ma$beswick   Man *   *Or Woman  
  9. 9. BeYou
  10. 10. Get Yourself NOTICED@ma$beswick  
  11. 11. Create GREAT Content That IS EVERGREEN
  12. 12. CREATE TOPICAL Content
  13. 13. CREATE Important Content
  14. 14. Content Drives Everything
  15. 15. Audience & Relationships It all comes DOWN to two things…
  16. 16. Playtime Over!
  17. 17. SEO Tools
  18. 18. Google Analytics 1.  Create an Account (http://www.google.com/analytics/) 2.  Install (http://www.wikihow.com/Add-Google-Analytics-to- Blogger for blogger or http://wordpress.org/plugins/google-analytics- for-wordpress/ for wordpress) 3.  Log in and Play – you won’t break anything!
  19. 19. Google Webmaster Tools 1.  Create an Account (https://www.google.com/webmasters/ tools/) 2.  Install (Automatically done for Blogger, use https://yoast.com/ wordpress/plugins/seo/ for Wordpress) 3.  Log in and Play – you won’t break anything!
  20. 20. Google Keyword Planner 1.  Login to your Google Account (https:// adwords.google.com/KeywordPlanner) 2.  Click ‘Search for New Keyword and Ad Group Ideas’ 3.  Start entering Keyword Ideas
  21. 21. Your ideas Trends Update searchYour ideas Monthly Searches
  22. 22. Change Ordering
  23. 23. Don’t try to be a hero When you’re starting out
  24. 24. I want to rank for… “dog recipes”
  25. 25. Start with something easier… “Recipes to help obese dogs lose weight”
  26. 26. This is called “Long Tail”
  27. 27. Then move onto something more competitive… “Healthy dog recipes”
  28. 28. And then, eventually… “dog recipes”
  29. 29. On Page Optimisation
  30. 30. Google Loves Content
  31. 31. WRITE For PEOPLE
  32. 32. 1. Page title 2. URL 3. Header / Post Title 4. Content 5. More Content! 6. Internal Links 7. Alt Tag 8. Social Proof
  33. 33. Make your site LOOK GOOD
  34. 34. Don’t use too Many Adverts
  35. 35. Make it EASY To Use
  36. 36. There is no Correct # Of Words!!
  37. 37. Let’s Talk SPIDERS @ma$beswick  
  38. 38. Google LOVES LINKS
  39. 39. LINKS  
  40. 40. Links = Votes
  41. 41. Votes = Rankings
  42. 42. Off site Optimisation @ma$beswick  
  43. 43. Get links from Authoritative sites
  44. 44. Opensiteexplorer.org Domain Authority 35+ with a Decent level of social engagement? Likely to be a great link.  
  45. 45. The Aim is Referral Traffic
  46. 46. Do not BuY Links
  47. 47. Avoid Penguins At all costs
  48. 48. So how Do I Get Links?
  49. 49. Blog Directories (e.g. Technorati.com)
  50. 50. Guestposting Editorial
  51. 51. Larger Content Pieces(guides, infographics)
  52. 52. Speaking Mattbeswick.co.uk Or hiddenpixel.com J
  53. 53. Making Friends
  54. 54. Will getting Social Shares = Rankings?
  55. 55. At the moment, Probably not
  56. 56. Shareable content = Linkable content
  57. 57. On page Things to Remember 1.  Don’t underestimate the power of navigation – think “Top Down”. 2.  Whenever possible, link between your posts. 3.  Set your site up for people 4.  If you’re using wordpress, install a related posts plugiN (http://wordpress.org/plugins/nrelate-related-content/)
  58. 58. OFF page Things to Remember 1.  Getting links from other sites drives rankings. 2.  These need to be relevant and authoratitve – “Will this link send me traffic?” 3.  Don’t game Google – Penguin Will Get you.
  59. 59. There is Light at the End of the tunnel
  60. 60. Questions?

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