Micromedia. The next big, small thing

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Presentation on micromedia to the Cleveland Web Association at its State of the Web 2008 event. (This is the shortened version meant to last 15-20 minutes.)

Published in: Technology, Business

Micromedia. The next big, small thing

  1. Micromedia The next big, small thing Matt Dickman Director of Digital Marketing, Fleishman-Hillard
  2. <spiel>
  3. </spiel>
  4. On with the show
  5. We live in a world of macromedia
  6. Macromedia = Frenetic, generic content
  7. Delivered how they want
  8. So, what is micromedia?
  9. AKA micro-blogging
  10. No, not that kind of micromedia
  11. We have to look hard
  12. We have to look below the surface
  13. is twittering: tiny phone keyboard = typos.
  14. Personal
  15. User generated
  16. Nearly instant/real-time
  17. Super connected
  18. Short (140 chars, 30 second video, photos, 10 second audio)
  19. Example
  20. Minnesota bridge collapse
  21. Bridge collapses - 6:00pm
  22. 29 minutes
  23. 45 minutes
  24. 45 minutes
  25. 49 minutes
  26. Mainstream media finally catches up
  27. Some alert friends
  28. 1 hour 42 minutes
  29. Some ask questions
  30. 3 hours 8 minutes
  31. Some reflect back
  32. People upload pics from the field
  33. Multi-platform
  34. Multi-format
  35. Text, audio, video, photography
  36. Mobile is key
  37. US mobile content consumption (1000s) Source: M:Metrics 2006
  38. US mobile content consumption (1000s) Source: M:Metrics 2006
  39. US mobile content consumption (1000s) Source: M:Metrics 2006
  40. US mobile content consumption (1000s) Source: M:Metrics 2006
  41. US mobile content consumption (1000s) Source: M:Metrics 2006
  42. US mobile content consumption (1000s) Source: M:Metrics 2006
  43. Camera phone impact % Penetration Source: M:Metrics 2006
  44. Camera phone impact % Penetration Source: M:Metrics 2006
  45. Open platforms
  46. Embed anywhere
  47. Opportunities for marketers abound
  48. Listen
  49. Research
  50. Broadcast
  51. Promote
  52. Respond
  53. Conversations
  54. Better late than never
  55. Thank you. Presentation will be available for download at http://technomarketer.typepad.com

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