Where we started • Had
the idea in 2010 from a dorm room at SU • No marketing budget, no resources, no clueWhere we are Now: • 9 full-time employees • Over 150,000 customers • $1.5 million in funding • Named #1 Emerging Business in NYS ($200k prize), top app at SXSW
Bad Pitch: Here’s a list
of ten technical features youwon’t really understand. Will you write about it?Good Pitch: We have a new feature that helps you dosomething amazing that no one else can help you do.
Bad Pitch: I just stayed
up all night releasing this.You should write about itGood Pitch: Millions of people — like my friendJim — could never learn to speak Spanish. Withthis new product he was fluent in two weeks!
Bonus: How to find a
writer’s contact info • Look for any connection possible (LinkedIn, alumni network) • If you can’t find a connection, here are some tricks…
Find the company’s email schema
(email@example.com firstname.lastname@example.org)• See if you know anyone else who works at the company• Google – [name] + email (or) email address – [name] + contact (or) contact information (or) contact me – site:companywebsite.com + [name] + email – site:companywebsite.com + [name] + contact – site:companywebsite.com + ken.lyons [at] companyname.com• Contact them via LinkedIn first (you can’t contact them on LinkedIn unless you have the correct email, so try each schema until it goes through)
Cold email: first time storyHi
xxx, My name is Patrick, Im a big fan of your work, and have been for while. Im emailing you today about mycompany, BrandYourself.com to see if you see any fit for a story on xxx. To give you a quick background: We’re the first DIY platform that makes it easy for anyone to take control oftheir own search results. We started the company when my co-founder Pete couldnt get an internshipbecause he was being mistaken for a drug dealer. We wanted to create a free product that put the power ineverybody’s hands. We’ve been able to launch, put together a great team with a great group of investors(link)While growth has been great (link to an article), I’ve always wanted to see an article on xxx.Particularly because I think a two articles you wrote a few years ago did an amazing job summarizing theindustry. As a long time reader myself I think this is something readers would really enjoy.I know you’re busy so just let me know if you have any interest.
Future emails: (Write the story
for them)Hi xxx,Hope you had a good weekend! I just wanted to let you know we’re releasing an infographic you might be interested in. I thinkit’s right in line with your content."How Will Google Remember this years top Olympic Athletes" Basically every year, new stars emerge, and they are surrounded by a lot of chatter. Once the games end and the chatter dies, Google becomes their post Olympic legacy, and unfortunately its not always in their favor. We looked at the 3 most talked about athletes to determine what their post Google legacy will be (basically what people will find about them in 10 years). Michael Phelps "the Icon", Ryan Lochte "the rival" and Gabby Douglas "the newbie"Some of our conclusions (I think each one could make an interesting headline): –Michael Phelps will be forever remembered in Google as a legend, and not as a lazy stoner –Lochte will be forever remembered in Google as the frat boy idiot who could never beat Phelps, and not as an incredible 11 time olympic medalist –Unfortunately, all the petty controversy around Gabby Douglass hair will forever tarnish the memory of her historic victory in Google.Let me know if youre interested or if you want to jump on a quick call. Infographic is attached. If you have any questions, justlet me know.
We Were:“Put your best foot
forward on the web”: • Manage your entire online reputation • Own your Google results • Track your digital breadcrumbs • Create eﬀective social media profiles • Get more fans and followers • Figure out how to blog • Automate your social media outreach • Manage your online privacy
Bonus Hack: How to keep
an article trending•Article get’s published•Promote it on StumbleUpon (cheap, fast way to get it in frontof even more people to get more likes, tweets, etc.)•The more interaction, the longer it trends•The longer it trends, the more traﬃc
2. Biz dev deals• Get
big companies with complimentary services to send traﬃc your way• Start with a test: “Let’s test it in your newsletter before we try anything”• Hit their social media/blogging team: They are always looking for good content, free way to get in front of all their customers
Send Personable EmailsWe have an
intern send jib jabs to new paying members to let them know “they rock” http://www.jibjab.com/view/VoemwvBIAQBdmHFC?utm_campaign=URL +Copy&utm_medium=Share&utm_source=JibJab&cmpid=jj_url