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Building GreatPresentations
What I’m going to cover   The State of Presentations   Crafting the Story   How Do You Make It Look Good?   The Art of the...
ONT L                                                           FRMattan Griffel                                          ...
This material is adapted from Garr Reynolds,Chip & Dan Heath, Kevin Allison, and others, as       well as from my own expe...
Have you ever sat through areally shitty presentation?
Have you ever sat through areally shitty presentation?             (it’s a rhetorical question)
Who the hell likes to digest content this way?• There’s way too much text. It’s pretty easy to lose track of  where you ar...
“   Countless innovations fail because    their champions use PowerPoint    the way Microsoft wants them to,    instead of...
Seth’s 4 rules for slides:1) Make slides that reinforce your words, not repeat them2) Don’t use cheesy images3) No dissolv...
Sample Slidesfrom Seth Godin
I like Seth’s approach
I like Seth’s approach           but I don’t think it’s                           practical
Teach Yourself to Code.                                                                                                   ...
My presentations have been shared over            150,000 times
How do I do it?
Start at the               end
The first step is to figure out       your take-away
What’s the point?.
Sure, you can want people    to just know more
Sure, you can want people    to just know more      and that’s okay
Sure, you can want people    to just know more      and that’s okay (but it’s also shallow and boring)
You want people to act                   act!
“OH!”
ASK YOURSELF:Who is your audience?
ASK YOURSELF:Why are they there?
ASK YOURSELF:What do they care about?
ASK YOURSELF:How can I speak to them?
What makesmessages stick?
Simplicity
Unexpectedness
Concreteness
Credibility
Emotion
Story
First slide   ???   ???   Last slide
Stories have 5 Beats
Stories have 5 Beats    1)  Set-upEstablishesthe Who &   What
Stories have 5 Beats    1)           2)  Set-up      Inciting              IncidentEstablishes   A journeythe Who &      b...
Stories have 5 Beats    1)           2)           3)  Set-up      Inciting      Rising              Incident      ActionEs...
Stories have 5 Beats    1)           2)           3)           4)  Set-up      Inciting      Rising       Main            ...
Stories have 5 Beats    1)           2)           3)           4)           5)  Set-up      Inciting      Rising       Mai...
problem                      to a           building upStart by
Write        your o  • One        utline                      : • Line • At•A• Time
Each line builds on the    previous one
And ultimately leads to yourbig take-away
Here’s mine:
Presentations are about                  flow
And anything not essential   should be removed
You can use paper, whiteboards  or stickies for storyboarding
I like to storyboard in Keynote
So how do you make it          look good?
1No more than   idea per slide
Reduce the noise
Slides from Garr Reynold’s Presentation Zen
Slides from Garr Reynold’s Presentation Zen
Slides from Garr Reynold’s Presentation Zen
Also please take your logo off every slide
Also please take your logo off every slide                                  (are you really afraid                        ...
“   If you want people to understand better, then    get that stuff off the screen... it is simply    making it more diffi...
What simple visual elementwould complement each idea?
It could be an image
Or maybe just sometypography
Where can you get goodimages?
Buy (good) stock photography  iStockPhoto (www.istockphoto.com)  Shutter Stock (www.shutterstock.com)
Find images online             Google Images (images.google.com)             Flickr Creative Commons (www.flickr.com/creat...
Take your own photos
Give it room to breathe     (use plenty of empty space)
Consistency isREALLYimportant
Make sure you always use the        same font            And same colors
Don’t center everything
Asymmetry is more    interesting
Invisible lines are important
Rule of thirds                 (just do it.)
Buy (good) stock photography  iStockPhoto (www.istockphoto.com)  Shutter Stock (www.shutterstock.com)
“   Countless innovations fail because    their champions use PowerPoint    the way Microsoft wants them to,    instead of...
Asymmetry is more    interesting
Sure, you can want people    to just know more
And try to line everything upEither on the sides               Or in the middle
Avoid templates
Avoid clip art & bad stock images
Don’t use common fonts
Like Arial
Or Helvetica
Or	  Calibri
Or Times New   Roman
Choose a good font like Serifa                   like Futura                   like Rockwell                   like Avenir...
Check out FontSquirrel.com
I like widescreen              (you get wayresolution slides               more room)               4:3 (default)         ...
I like widescreen              (you get wayresolution slides               more room)               4:3 (default)         ...
Black on white is easier to read
Black on white is easier to read                   (Unless you’re in the dark)
Pick a color scheme:background colormain textemphasis textcomplement text (optional)
Keep an archive of goodpresentations to inspire you
100SOME                                                            1                                                      ...
!"#$%&(%                                                                                                     !"#$%&(%     ...
1    Your Idea                                                                                  Starting with your branded...
THEFRIENDSHIP          HOW TO BUILD BRAND ADVOCACY          IN A CONSUMER-DRIVEN WORLD                                    ...
The art of the delivery
Start by speaking with                your audience
Move away from the podium
Hans Rosling at
Use a clicker
Make good   eye contact
Take your time
Keep the lights            on
Next steps
Presentation Zen       by Garr ReynoldsRead       Made to Stick       by Chip & Dan Heath
Practice speaking at:Do
Learn        everywhere
Thank you.                           Connect with me at                          www.mattangriffel.comMattan Griffelmattan...
Slides from Garr Reynold’s Presentation
Slides from Garr Reynold’s Presentation
Slides from Garr Reynold’s Presentation
Slides from Garr Reynold’s Presentation
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Slides from Garr Reynold’s Presentation Building Great Presentations

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Slides from Garr Reynold’s Presentation Zen

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  • Great tips.
    Some also there
    http://www.powerpoint-presentation-power.com/
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