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9 Ways to Optimize Your Referral Flow
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Lecturer on Business at Columbia Business SchoolOct. 1, 2014•0 likes•22,138 views
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9 Ways to Optimize Your Referral Flow
Oct. 1, 2014•0 likes•22,138 views
61 likes
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A talk I gave at the Extra Credit Meetup at General Assembly on October 1, 2014
Mattan GriffelFollow
Lecturer on Business at Columbia Business SchoolAdvertisement
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9 Ways to Optimize Your Referral Flow
- 9 WAYS TO OPTIMIZE YOUR REFERRAL FLOW MATTAN GRIFFEL, ONE MONTH
- SHOUT OUT TO IVAN KIRIGIN
- WATCH THIS VIDEO
- LET’S SET SOME EXPECTATIONS
- WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × =
- WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × = 500 new users!
- THE REALITY 1000 people × 50% active 2% use referral × 50% send = program × any invites 10% × acceptance rate
- THE REALITY 1000 people × 50% active 2% use referral × 50% send 10% any invites × = program 0.5 new users! × acceptance rate
- YOU’LL NEED TO OPTIMIZE ALL THE THINGS
- THE LEAN MARKETING FRAMEWORK SEO PR EMAIL VIRAL BLOGS SEM CONTESTS PARTNERSHIPS REFERRAL
- 1. MEASURE HAPPINESS
- “How likely are you to recommend our company to a friend or colleague?”
- 2. HAVE A SHARABLE, TRACKABLE LINK
- 3. TEST ALL THE OPTIONS
- THAT MEANS:
- DIRECT URL
- BULK EMAIL
- (GET CREATIVE)
- 4. GIVE “SYMMETRIC BONUSES”
- THE ORIGINAL:
- 5. OPTIMIZE THE LANDING PAGE
- STREAMLINE REGISTRATION FLOW
- PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT
- DEEPLINK TO MOBILE LANDING PAGES
- 6. GIVE PEOPLE A STATUS ON THEIR INVITES
- 7. BUT DON’T BE A DOWNER
- 8. BRING IT UP AT THE RIGHT MOMENTS
- THIS IS OBVIOUS
- THE LESS “BOLTED ON” THE BETTER
- 9. USE PLUG-AND-PLAY REFERRAL TOOLS
- HERE ARE SOME MORE I HAVEN’T TRIED: • AddShoppers, addshoppers.com • Ambassador, getambassador.com • Extole, extole.com • Invitereferrals, invitereferrals.com • InviteBox, invitebox.com • Involver, involver.com • NextBee, nextbee.com • Referral SaaSquatch, referralsaasquatch.com • ReferralCandy, referralcandy.com • SocialTwist, socialtwist.com • Talkable, talkable.com
- THEY GENERALLY LOOK LIKE THIS:
- (BONUS) 10. A GROWTH HACK I DISCOVERED WHILE MAKING THIS PRESENTATION:
- RESOURCES
- 27 REFERRAL PROGRAM HACK-TICS IN 20 MINUTES
- AN EPIC LIST OF 47 REFERRAL PROGRAMS
- GROWTHHACKERS.COM
- THANK YOU ;) MATTAN GRIFFEL MATTAN@ONEMONTH.COM Sign up for the One Month Growth Hacking waiting list at onemonth.com
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