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9 WAYS TO OPTIMIZE 
YOUR REFERRAL FLOW 
MATTAN GRIFFEL, ONE MONTH
SHOUT OUT TO 
IVAN KIRIGIN
WATCH 
THIS VIDEO
LET’S SET SOME 
EXPECTATIONS
WHAT MOST PEOPLE THINK 
1000 people × 50% active each person 
refers 1 friend × =
WHAT MOST PEOPLE THINK 
1000 people × 50% active each person 
refers 1 friend × = 
500 new users!
THE REALITY 
1000 people × 50% active 2% use referral 
× 50% send = 
program 
× any invites 10% 
× acceptance rate
THE REALITY 
1000 people × 50% active 2% use referral 
× 50% send 
10% 
any invites × = 
program 
0.5 new users! 
× accept...
YOU’LL NEED TO OPTIMIZE 
ALL THE THINGS
THE LEAN 
MARKETING 
FRAMEWORK 
SEO 
PR 
EMAIL VIRAL 
BLOGS 
SEM 
CONTESTS 
PARTNERSHIPS 
REFERRAL
1. MEASURE HAPPINESS
“How likely are you to recommend our company 
to a friend or colleague?”
2. HAVE A SHARABLE, 
TRACKABLE LINK
3. TEST ALL THE OPTIONS
THAT MEANS:
DIRECT URL
FACEBOOK
TWITTER
EMAIL
BULK EMAIL
(GET CREATIVE)
4. GIVE “SYMMETRIC 
BONUSES”
THE ORIGINAL:
5. OPTIMIZE THE 
LANDING PAGE
STREAMLINE 
REGISTRATION FLOW
PUT THEIR INFO IN THE FORM IF 
YOU ALREADY KNOW IT
DEEPLINK TO MOBILE 
LANDING PAGES
6. GIVE PEOPLE A STATUS 
ON THEIR INVITES
7. BUT DON’T BE 
A DOWNER
8. BRING IT UP AT THE 
RIGHT MOMENTS
THIS IS 
OBVIOUS
THE LESS “BOLTED ON” 
THE BETTER
9. USE PLUG-AND-PLAY 
REFERRAL TOOLS
HERE ARE SOME MORE I 
HAVEN’T TRIED: 
• AddShoppers, addshoppers.com 
• Ambassador, getambassador.com 
• Extole, extole.co...
THEY GENERALLY LOOK LIKE THIS:
(BONUS) 10. A GROWTH HACK I 
DISCOVERED WHILE MAKING 
THIS PRESENTATION:
RESOURCES
27 REFERRAL 
PROGRAM 
HACK-TICS IN 
20 MINUTES
AN EPIC LIST 
OF 47 
REFERRAL 
PROGRAMS
GROWTHHACKERS.COM
THANK YOU ;) 
MATTAN GRIFFEL 
MATTAN@ONEMONTH.COM 
Sign up for the One Month Growth Hacking 
waiting list at onemonth.com
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
9 Ways to Optimize Your Referral Flow
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9 Ways to Optimize Your Referral Flow

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A talk I gave at the Extra Credit Meetup at General Assembly on October 1, 2014

Published in: Marketing, Education
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9 Ways to Optimize Your Referral Flow

  1. 9 WAYS TO OPTIMIZE YOUR REFERRAL FLOW MATTAN GRIFFEL, ONE MONTH
  2. SHOUT OUT TO IVAN KIRIGIN
  3. WATCH THIS VIDEO
  4. LET’S SET SOME EXPECTATIONS
  5. WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × =
  6. WHAT MOST PEOPLE THINK 1000 people × 50% active each person refers 1 friend × = 500 new users!
  7. THE REALITY 1000 people × 50% active 2% use referral × 50% send = program × any invites 10% × acceptance rate
  8. THE REALITY 1000 people × 50% active 2% use referral × 50% send 10% any invites × = program 0.5 new users! × acceptance rate
  9. YOU’LL NEED TO OPTIMIZE ALL THE THINGS
  10. THE LEAN MARKETING FRAMEWORK SEO PR EMAIL VIRAL BLOGS SEM CONTESTS PARTNERSHIPS REFERRAL
  11. 1. MEASURE HAPPINESS
  12. “How likely are you to recommend our company to a friend or colleague?”
  13. 2. HAVE A SHARABLE, TRACKABLE LINK
  14. 3. TEST ALL THE OPTIONS
  15. THAT MEANS:
  16. DIRECT URL
  17. FACEBOOK
  18. TWITTER
  19. EMAIL
  20. BULK EMAIL
  21. (GET CREATIVE)
  22. 4. GIVE “SYMMETRIC BONUSES”
  23. THE ORIGINAL:
  24. 5. OPTIMIZE THE LANDING PAGE
  25. STREAMLINE REGISTRATION FLOW
  26. PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT
  27. DEEPLINK TO MOBILE LANDING PAGES
  28. 6. GIVE PEOPLE A STATUS ON THEIR INVITES
  29. 7. BUT DON’T BE A DOWNER
  30. 8. BRING IT UP AT THE RIGHT MOMENTS
  31. THIS IS OBVIOUS
  32. THE LESS “BOLTED ON” THE BETTER
  33. 9. USE PLUG-AND-PLAY REFERRAL TOOLS
  34. HERE ARE SOME MORE I HAVEN’T TRIED: • AddShoppers, addshoppers.com • Ambassador, getambassador.com • Extole, extole.com • Invitereferrals, invitereferrals.com • InviteBox, invitebox.com • Involver, involver.com • NextBee, nextbee.com • Referral SaaSquatch, referralsaasquatch.com • ReferralCandy, referralcandy.com • SocialTwist, socialtwist.com • Talkable, talkable.com
  35. THEY GENERALLY LOOK LIKE THIS:
  36. (BONUS) 10. A GROWTH HACK I DISCOVERED WHILE MAKING THIS PRESENTATION:
  37. RESOURCES
  38. 27 REFERRAL PROGRAM HACK-TICS IN 20 MINUTES
  39. AN EPIC LIST OF 47 REFERRAL PROGRAMS
  40. GROWTHHACKERS.COM
  41. THANK YOU ;) MATTAN GRIFFEL MATTAN@ONEMONTH.COM Sign up for the One Month Growth Hacking waiting list at onemonth.com

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