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29 Growth Hacking Quick Wins

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  • On slide 195, why did the larger button perform worse?
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  • These are awesome! Question: If people read in an F, why should the CTA be on the right? Is that because they'll read the description (get context) first and then act on it as they read left to right?
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29 Growth Hacking Quick Wins

  1. GROWTH HACKING QUICK WINS 29 THINGS YOU SHOULD BE DOING (BUT PROBABLY AREN’T) @MATTANGRIFFEL
  2. “THERE ARE NO SILVER BULLETS”
  3. FUCK THAT. LET’S TALK ABOUT SILVER BULLETS.
  4. powered by
  5. 1MEASURE HAPPINESS
  6. NET PROMOTER SCORE “How likely are you to recommend our company to a friend or colleague?”
  7. TWO POPULAR TOOLS TO USE
  8. PRO TIP: ASK YOUR PROMOTERS TO SHARE
  9. CREATE MORE LANDING 2PAGES
  10. COMPANIES WITH 10+ LANDING PAGES GET 55% MORE SIGNUPS New Leads Index 1 to 5 6 to 10 11 to 15 16 to 20 21 to 40 Over 40 # of Landing Pages source: http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx
  11. EACH PAGE SHOULD BE 90% UNIQUE Use different offers Target different customer segment Highlight different unique selling points
  12. PRO TIP: SEND PAID ADS TO TARGETED LANDING PAGES, NOT YOUR HOMEPAGE
  13. USE PAID ADS TO TEST 3HEADLINES & IMAGES
  14. THERE ARE TWO PROBLEMS WITH TESTING LANDING PAGES
  15. #1: THEY MAY NOT GET ENOUGH TRAFFIC
  16. #2: THERE ARE TOO MANY THINGS TO TEST
  17. WHAT’S THE DIFFERENCE?
  18. MOST PAID ADS HAVE ALL THE KEY ELEMENTS OF A LANDING PAGE Headline Body copy Image
  19. USING PAID ADS FOR TESTING SAVES TIME & MONEY
  20. +35% CTR
  21. +18% CTR
  22. +136% CTR
  23. (MAKE SURE TO TURN OFF AD CONVERSION OPTIMIZATION)
  24. PRO TIP: USE AD TARGETING TO TEST YOUR AUDIENCE
  25. SET UP REDIRECTS FOR 4LINK-TRACKING
  26. THIS LETS YOU PROVIDE DISCOUNT CODES AND DO BETTER TRACKING
  27. YOU CAN USE THESE DURING TALKS, IN PODCAST ADS, ON FLYERS, AND IN PERSON
  28. USE BIT.LY IF YOU DON’T WANT TO BUILD YOUR OWN
  29. REMOVE LANDING 5PAGE LINKS
  30. REMOVE LINKS THAT DISTRACT PEOPLE FROM YOUR CALL TO ACTION
  31. THE SAME PAGE WITHOUT THE NAVIGATION LINKS… 9% CONVERSION RATE 17% CONVERSION RATE +91% source: http://www.sparkpage.com/no-navigation-more-conversions/
  32. 3% CONVERSION RATE 6% CONVERSION RATE +100% source: https://vwo.com/blog/a-b-testing-case-study-navigation-menu/
  33. GROUPON SHOWS A DIFFERENT PAGE DEPENDING ON HOW YOU GET THERE DIRECT TRAFFIC: NO FOOTER
  34. PRO TIP: TEST MINIMAL LANDING PAGES
  35. WHAT DO THESE PAGES HAVE IN COMMON?
  36. PRO TIP #2: ESPECIALLY ON YOUR CHECKOUT PAGES
  37. AMAZON REMOVES NEARLY ALL LINKS DURING CHECKOUT
  38. (INCLUDING THIS GUY) AMAZON REMOVES NEARLY ALL LINKS DURING CHECKOUT
  39. USE QUALAROO TO GET 6CUSTOMER FEEDBACK
  40. DISCOVER SIGNUP HESITATIONS
  41. LEARN WHAT INFORMATION IS MISSING ON YOUR SITE
  42. OR CUSTOMER INTENTIONS
  43. THIS IS HOW YOU WILL COME UP WITH IDEAS TO TEST
  44. BUY DEMOGRAPHIC DATA 7ABOUT YOUR USERS
  45. YOU GIVE THEM EMAILS, YOU GET BACK INFO ABOUT THOSE PEOPLE
  46. 8 SPLIT THE ASK
  47. Visit site Sign up IF YOUR ASK IS TOO HIGH UP FRONT, YOU’RE ALIENATING POTENTIAL USERS POTENTIAL USERS LOST HIGH ACTIVATION THRESHOLD
  48. “SPLITTING THE ASK” Visit site Provide email Sign up
  49. “SPLITTING THE ASK” Visit site Provide email Sign up Give them an incentive (eg. ebook, whitepaper, video) Build a relationship & educate by sending valuable content
  50. WHY DOES THIS WORK?
  51. YOU LOWER YOUR ACTIVATION RISK AT EACH POINT
  52. IT SIMPLIFIES YOUR ASK AND ALLOWS YOU TO TEST MORE
  53. “EMAIL DOESN’T WORK FOR MY BUSINESS”
  54. YOU’RE WRONG.
  55. JUST GET CREATIVE
  56. 9TEST WEIRD CTA COPY
  57. SOME CASE STUDIES SHOW THAT NON-STANDARD CTAS CONVERT BETTER THAN THE OVERUSED "LEARN MORE" AND "SIGN UP" BUTTONS.
  58. JUST BE WEIRDER, FOR THAT MATTER
  59. USE A CONTRASTING 10COLOR FOR YOUR CTA
  60. PUT YOUR CTA ON THE 11RIGHT
  61. PEOPLE READ FROM LEFT TO RIGHT IN AN F PATTERN
  62. REPEAT YOUR CTA ABOVE 12AND BELOW THE FOLD
  63. ADD REASSURANCE 13COPY
  64. VALIDATE YOUR FORMS 14INLINE
  65. INLINE VALIDATION BOOSTS FORM COMPLETION RATES
  66. REMOVE YOUR COUPON 15FIELD
  67. AND NONE OF THEM WORK
  68. SO NOW YOU FEEL DEFEATED
  69. HERE’S HOW WE DEAL WITH THIS:
  70. HERE’S HOW WE DEAL WITH THIS:
  71. 16USE EXIT INTENT POPUPS
  72. ADD BONUSES TO YOUR 17OFFERING
  73. A PRODUCT + BONUS HAS A HIGHER PERCEIVED VALUE THAN THE SAME TWO PRODUCTS BUNDLED TOGETHER
  74. PEOPLE PREFER THIS:
  75. $1 FREE!
  76. TO THIS:
  77. $1
  78. WHAT ARE YOU GIVING PEOPLE FOR FREE?
  79. 18UPSELL & DOWNSELL
  80. WHEN SOMEONE IS READY TO BUY ITEM X, THEY'RE MUCH MORE LIKELY TO BUY ITEM Y.
  81. END YOUR PRICES IN 197 OR 9
  82. SHOW PROGRESS 20DURING CHECKOUT
  83. USE A PROGRESS BAR FOR MULTI-STEP FUNNELS AND FORMS
  84. PRO TIP: DON’T START AT 0
  85. ADD LIVE CHAT SUPPORT 21DURING CHECKOUT
  86. FOR EXPENSIVE OR COMPLEX PRODUCTS, LIVE CHAT CAN MEAN THE DIFFERENCE BETWEEN A SALE AND AN ABANDONED CART
  87. READ THE CHAT TRANSCRIPTS TO DISCOVER OBJECTIONS THAT YOU CAN ADDRESS EARLIER IN THE FUNNEL
  88. TEST THE 5 MAJOR 22SHARING THE OPTIONS
  89. THAT MEANS:
  90. DIRECT URL
  91. FACEBOOK
  92. TWITTER
  93. EMAIL
  94. BULK EMAIL
  95. (GET CREATIVE)
  96. GIVE “SYMMETRIC 23BONUSES”
  97. THE ORIGINAL:
  98. OPTIMIZE YOUR REFERRAL LANDING PAGE 24
  99. STREAMLINE REGISTRATION FLOW
  100. PUT THEIR INFO IN THE FORM IF YOU ALREADY KNOW IT
  101. DEEPLINK TO MOBILE LANDING PAGES
  102. GIVE PEOPLE A STATUS 25ON THEIR INVITES
  103. BUT DON’T BE A DOWNER
  104. SEND REENGAGEMENT 26EMAIL
  105. 27USE SEGMENT
  106. CHANGE LANDING PAGES BASED ON TRAFFIC SOURCES 28 EXPERIMENTAL!
  107. ADD REFERRAL CODES 29TO EVERY URL EXPERIMENTAL!
  108. (BONUS!) DO THE OPPOSITE OF EVERYTHING I JUST TOLD YOU 30
  109. mattan@onemonth.com VISIT ONEMONTH.COM TO CHECK OUT OUR COURSES
  110. APPENDIX
  111. THE LEAN MARKETING FRAMEWORK Acquisition Activation Retention Referral Revenue

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