Ace Research - Change In Job Seeker Behaviour

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Summary of the findings of ACE Research. ACE is a joint project between The Guardian and Barkers and stands for "Assessing the Candidate Experience"
You can read more at www.aceresearch.co.uk

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Ace Research - Change In Job Seeker Behaviour

  1. 1. Assessing the Candidate Experience @ @
  2. 2. Three key areas 1 The jobseeker 2 journey - when, where and how they look for jobs What differentiates 3 successful candidates from the rest How they feel about the job hunting process @
  3. 3. The changing recruitment market: 10 years ago @
  4. 4. Recruitment now @
  5. 5. Why ACE? • Find out what jobseekers want • Follow the jobseeker journey • Gain insight into successful candidates @
  6. 6. ACE methodology • Online survey on guardianjobs.co.uk: over 3,000 respondents • Email follow up survey: almost 1,000 respondents • Six focus groups in London and Manchester @
  7. 7. What ACE can do for you • Influence job design and recruitment offering • Inform creative approach to your communication • Aid effective media planning @
  8. 8. What ACE can do for you • Influence job design and recruitment offering Enhance candidate attraction and promote • Inform creative approach to your position as an your communication employer of choice • Aid effective media planning www.aceresearch.co.uk @
  9. 9. Agenda • Job hunting behaviour • What jobseekers want • The application process • Views on the job hunting process @
  10. 10. Job hunting behaviour @
  11. 11. The average jobseeker Optimistic Career advancement £28,000 Degree + No interviews 3 years 6 job in role applications Job alerts Uploaded CV Looking for 4 months @
  12. 12. What turns passives into actives? Why are you looking for a new job? Base: All respondents 50 45 40 35 30 % 25 20 15 10 5 0 To advance To earn For better Not happy with For a change my career more money training current role in career @
  13. 13. What turns passives into actives? ª ª we have a meeting about once a year I like the role, and that’s my but I’m kind of appraisal, although already thinking this year she didn’t of the next step do it º º @
  14. 14. Jobseeking behaviour has changed Where did you find your current job? Base: in current role 2 years+ 1 Friends, family, word of mouth 2 National newspaper advertisements 3 Recruitment consultancies 4 Job site listings 5 Local newspaper advertisements 6 Trade press advertisements 7 Organisations’ own websites 8 Speculative applications 9 Internal bulletin board/employer intranet 10 Trade organisation’s website @
  15. 15. Jobseeking behaviour has changed Where did you find your current job? Where did you start your job hunting? Base: in current role 2 years+ Base: in current role 2 years+ 1 Friends, family, word of mouth  Job site listings 2 National newspaper advertisements – National newspaper advertisements 3 Recruitment consultancies  Organisations’ own websites 4 Job site listings  Search engines 5 Local newspaper advertisements Recruitment consultancies  6 Trade press advertisements Local newspaper advertisements  7 Organisations’ own websites Friends, family, word of mouth  8 Speculative applications  Internal bulletin board/employer intranet 9 Internal bulletin board/employer intranet Trade press advertisements  10 Trade organisation’s website – Trade organisation’s website @
  16. 16. The journey continues Text @
  17. 17. ACEs @
  18. 18. ACEs Chasers @ @
  19. 19. Introducing the ACEs Decisiveness Pro-activity Themes Optimism @
  20. 20. The power of positive thinking Text ACEs: 61% more like ly to be very opti mistic about fin ding a job Source: @
  21. 21. ª the best advice I could give is not to Pro-activity breeds success stick to one method. If it isn’t working, try something else ACEs are: º ACE 9% more likely to register for job 17% alerts more likely to have uploaded 25% a CV more likely to use more than five sources 42% 55% more likely to use recruitment consultancies more likely to send speculative applications @
  22. 22. The key to finding the ACEs Experience of job hunting sources used Base: Used and found useful/very useful 100 90 ACEs 80 Chasers 70 60 % 50 40 30 20 10 0 Job sites Organisations’ National Employer Trade press Networking Recruitment Local press Speculative own sites press intranets consultancies applications @
  23. 23. Discerning ª jobseekers I prefer to browse jobs than to search, I don’t want to narrow my options down too much º ª Chaser I was very very specific about what I was looking for º Chaser ACE Chaser @
  24. 24. Be seen in the right places ACE s s 4 mo o nth nths rs 7m e C has @
  25. 25. ª I’m actually working Tell them who you are for less money now, but it’s being made up for by the quality of Important factors when choosing an employer to work for the company Base: all respondents º ACE 100 90 80 70 % 60 50 40 30 20 10 0 Good company/ Friendly Location Equality of Quality training organisation people opportunity culture @
  26. 26. Tell them what they want to know @
  27. 27. Tell them what they want to know Job description 85% @
  28. 28. Tell them what they want to know Salary 76% Job description 85% @
  29. 29. Tell them what they want to know Salary 76% Location 66% Job description 85% @
  30. 30. Tell them what they want to know Salary 76% Location 66% Skills 61% Job description 85% @
  31. 31. Tell them what they want to know Salary 76% Location 66% Skills 61% Job description 85% Qualifications required 38% @
  32. 32. Tell them what they want to know ª I don’t like that ª ads are so shy about salary. It’s ads aren’t specific not a dirty word at times, they seem very vague, like º anyone can apply Chaser º ?????? ACE ?? @
  33. 33. Tell them upfront @
  34. 34. Tell them upfront Job ad/ listing location job title salary qualifications skills personal qualities working hours equal opportunities info about the organisation @
  35. 35. Tell them upfront Job ad/ Application listing location size of the job title organisation salary holiday entitlement qualifications CSR policy skills personal qualities working hours equal opportunities info about the organisation
  36. 36. Tell them upfront Job ad/ Application Interview listing location size of the career prospects job title organisation bonus details salary holiday entitlement training qualifications CSR policy benefits skills personal qualities working hours equal opportunities info about the organisation
  37. 37. Tell them upfront Job ad/ Application Interview Job offer listing location size of the career prospects everything about job job title organisation bonus details and organisation salary holiday entitlement training qualifications CSR policy benefits skills personal qualities working hours equal opportunities info about the organisation
  38. 38. The CV is king What is your preferred method of applying for jobs? 60 50 40 ACEs Chasers % 30 20 10 0 Email CV Online Email CV to Paper application Send CV by post to employer application recruitment form form consultancy @
  39. 39. The ACE job 2 intervie w a month s Apply for 8 jobs a month @
  40. 40. The ACE job Found out about it on a job site ied 6 5% appl directly to the r employe 2 intervie w a month s Apply for 8 jobs a month @
  41. 41. Could have been better informed Salary Hours Benefits The role @
  42. 42. Delivering what it says on the tin Reasons for not accepting offers Base: all who have turned down offers 60 50 40 % 30 20 10 0 Terms and Role and Waiting for Job didn’t Did not want conditions responsibilities other offers match the to relocate description @
  43. 43. Delivering what it says on the tin ª the whole point of ª looking for a job is to be offered one. But they seem very that doesn’t mean you vague, like anyone can apply have to accept it ª º º I realised that the Chaser pay didn’t really ACE match the job º ACE @
  44. 44. acebook ª finding someone who works there Growth of social networking on Facebook would be creepy 6% º 5.12% Chaser 4% ª I tell everyone, they might be able to help 2% º ACE 0% Dec Apr Aug Dec Apr Aug Dec Apr Aug Dec ‘05 ‘06 ‘06 ‘06 ‘07 ‘07 ‘07 ‘08 ‘08 ‘08 Source: Hitwise Dec 05 - Dec 08, Facebook, MySpace and LinkedIn, market share in visits across all categories. @
  45. 45. Job hunting: the positives • The ease of online jobseeking • The value of job alerts • Positive personal experience • Networking and word of mouth @
  46. 46. The ease of online jobseeking ª easier to search for the kind of jobs I’m looking for ª º Chaser saves so much time º ª ACE very convenient to store your CV º Chaser @
  47. 47. Positive personal experience ª there is something to learn at every ª attempt I’ve learned º about myself Chaser in this process ª º I’ve come to ACE realise my worth º Chaser : @
  48. 48. The value of job alerts ª I search on salary first because you ª can define it keeping me º updated on ACE new vacancies ª º I found Chaser email alerts very useful º ACE @
  49. 49. Word of mouth ª the most positive experience is the networking possibilities ª º ACE friends and word of mouth ª are effective useful to have º a pool of people who might have ACE some information º Chaser @
  50. 50. Job hunting: the frustrations • Application forms • Lack of response and feedback from employers • Lack of relevant information @
  51. 51. Application forms ª without a doubt the most frustrating part of the process º ª ACE a job in themselves! ª º they drive Chaser me nuts! º ACE @
  52. 52. Lack of response and feedback ª just an email would be fine... but hearing nothing, that’s ª not right! never heard the outcome despite º ACE 3 follow-up emails ª º not getting back Chaser to me, even if it’s to say ‘no thanks’ º ACE @
  53. 53. Lack of information ª not being told the salary in advance ª º ACE lack of detail in some job adverts º ª Chaser non-specific job descriptions using nonsense terminology º ACE @
  54. 54. What about the hard to reach browser? Use of job hunting tools (%) Average Browser Started search with Registered for job Uploaded CV recruitment consultancies alerts 55 44 67 53 60 37 @
  55. 55. Finding the browsers Use of job hunting tools (%) Job sites Average Browser 94 71 National newspapers Trade press 19 14 41 32 @
  56. 56. Finding the browsers Use of job hunting tools (%) Job sites Average Browser 94 71 National newspapers Trade press 19 14 41 32 Browsers prefer press for: raising an careers browsing finding organisation’s news jobs quality profile jobs @
  57. 57. Summary @
  58. 58. Summary • Be clear in your job offering @
  59. 59. Summary • Be clear in your job offering • Multi platform approach @
  60. 60. Summary • Be clear in your job offering • Multi platform approach • Communication and feedback @
  61. 61. Summary • Be clear in your job offering • Multi platform approach • Communication and feedback • ACE attraction @
  62. 62. Assessing the Candidate Experience @ www.aceresearch.co.uk

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