EPiServer Update - Tech Forum 2009

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EPiServer Update - Tech Forum 2009

  1. 1. EPiServer CMS 6 - Product UpdateTech Forum 2009<br />
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  3. 3. ?<br />
  4. 4. More to come...<br />
  5. 5. And for you ASP.NET MVC Geeks...<br />Public class MYController : Controller<br />[ActionMenuItem(EPiServer.Shell.Navigation.MenuPaths.Global + <br /> &quot;/MySpecialPlace&quot;)]<br />Public ActionResult Index()<br />{<br /> // Some Code<br />}<br />
  6. 6. More to come...<br />
  7. 7. PublishWeb Content<br />
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  14. 14. More to come...<br />
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  16. 16. Proudly<br />Presents<br />
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  18. 18. Standard Module<br />Ongoing Service Module<br />EPiServer B2B Adapt<br />EPiServer B2B Prospects<br />
  19. 19. The LPO-test flow <br />Web visitors are randomly showed different landing pages <br />Landing pages (Page variations)<br />Web pages users visit in between<br />Conversion Page. Users are tracked <br />from the landing page version to the <br />conversion page <br />LPO Report in CMO shows which landing page has attracted users to visit the conversion page <br />
  20. 20. Campaign Monitor - overview<br />General statistics (Detailed view per page)<br />KPI<br />(Detailed view per page)<br />Campaign Report (Summary)<br />Live Monitor<br />Conversion paths*<br />(Detailed view)<br />* NOTE! Not included as a function in CMO 1.0 CTP release.<br />
  21. 21. EPiServer CMO – System design<br />PresentationUser Controls - Sample Templates<br />Access Right s- Security<br />Mobile pages<br />CM<br />Campaign Monitor<br />LPO<br />Landing Page Optimizer<br />Client<br />Cookies<br />Script Injection<br />Switcher/Tracker<br />CMO Core<br />JS <br />Image (fallback)<br />Statistics<br />handler<br />Statistics <br />LPO<br />CMO<br />EPiServer DB<br />Aggregation <br />service<br />21<br />21<br />SnapshotService<br />
  22. 22. SEO – A Quick Summary<br />Features<br />Editor Advice<br />Linking<br />Click Mapping<br />Heat Mapping<br />Robot View<br />Page Stats<br />Domain Analysis & Reports<br />Tech Advice<br />Partner Offer (Before Launch)<br />22<br />
  23. 23. Digital Visibility<br />Page Size<br />Word Count<br />Pagerank<br />Technical advice prio 5-1<br />Links to pages<br />* “Mainly for partner/developers – <br />Check status during development!”<br /> TECHNICAL ADVICE*<br />
  24. 24. B2B ProspectIdentify your online prospects immediately<br />WebService<br />Enecto<br />24<br />
  25. 25. B2B AdaptPersonalize your Content for B2B Visitors<br /><ul><li>Dynamic Content Area (webcontrol)
  26. 26. Dynamic Content Property (specialized property)
  27. 27. Content type
  28. 28. Content
  29. 29. Campaign
  30. 30. Rules to the campaign
  31. 31. Mapping rule to content</li></ul>25<br />
  32. 32. B2B Adapt: Dynamic Content AreaPersonalize your Content for B2B Visitors<br />Enecto<br />Rule 1 matched<br />Dynamic Content Area<br />Campaign<br />Content 1<br />Default content<br />Rule 1<br />Content 1<br />Rule 2<br />Content 2<br />Rule 3<br />Content 3<br />26<br />
  33. 33. Wrapping up<br />Check it out:<br />http://world.episerver.com/Download/Categories/Modules/EPiServer-CMO/<br />27<br />

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