For more information on Corporate video production visit http://www.matrixpost.com/. If you are looking to film a professional video for your company contact Matrix Post for high quality production that is sure to be noticed!

1. Why Corporate Video Production
Should Be Left to the Professionals

2. Corporate Video Production: A Task
Best Left to Professionals
• Video marketing is transforming
the Internet. Thanks to faster
Internet connections, better
encoding technology and
platforms designed to save
businesses the cost of hosting
their own videos, video can now
be delivered to most Internet
users. Studies have consistently
shown that video is a great way to
capture the attention of viewers,
and companies of all sizes will
want to find ways to incorporate
video into their advertising.
However, many people attempt to
create their own videos; doing so
can lead to poor results. Here are
a few of the reasons why this may
be a bad idea.

3. Video Production is an Art
• Just like writing and speaking,
video production requires
expertise to be done correctly.
Most people are used to
professionally-produced video
they see online and on television.
As a result, people often turn away
if the video they are watching
seems to be unprofessional.
Subtle elements are essential in
video production, and it is
impossible for amateurs to
incorporate elements
appropriately. It takes years to
become proficient at creating great
videos; rely on those who have
done the hard work.

4. The Investment is Worthwhile
• A well-made video can serve a
company well for years. While the
costs of having a video produce
professionally may be higher than
some would like to spend, the
utility of these videos make them
sound investments. People often
make the mistake of thinking of
video production as a short-term
service. In reality, a video can
function as a long-term investment
that will lead to revenue for the
foreseeable future.

5. Professional Production Saves
Time
•
Most people who endeavor to
create their own videos
underestimate how much time will
be required. Every hour spent on
producing your own videos is an
hour that could have been
dedicated to performing a task at
which you are an expert. In other
words, the opportunity cost of
creating a video may make it a
poor decision for most business
owners. Those who calculate how
long it will take them to create a
video often find that the cost of
hiring a professional is far lower.

6. Helpful Consulting
• Corporate video production
experts generally want to ensure
that their clients get the best
videos possible. As a result, they
often provide insight into how to
best leverage the power of video.
This consulting can be invaluable,
and the advice offered by those
who produce videos can make the
difference between an ad that fails
to generate revenue and one that
generates income indefinitely.

7. Ideas for the Future
• In addition to providing helpful
consulting on a single video, those
who produce videos may also lead
you to insight about new videos
that may help your company in the
future. A single video can be
great, but having multiple videos
at your disposal can make your
company significantly more
competitive. Video marketing is
powerful, and there are many
ways to leverage the power of
video; corporate video production
can help you uncover new
methods of exploiting the growing
influence of video marketing.

8. Further Information
• For more information on Corporate video production visit
http://www.matrixpost.com/
• If you are looking to film a professional video for your company contact
Matrix Post for high quality production that is sure to be noticed!