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Social CRM Presentation at Cebit Webciety, March 2, 2011

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My presentation at CeBIT webciety on March 2, 2011. This served as an introduction to the ensuing Panel discussion between Martin Schneider of SugarCRM, Ulf Brandes of Deutsche Messe Interactive and myself

Published in: Business, Technology

Social CRM Presentation at Cebit Webciety, March 2, 2011

  1. Your Company and Customers Are Like The Eiffel Tower
  2. Can You Hear What Theyre Saying Down There?
  3. Do You Find This View Inviting or Ominous?
  4. The Balance Has Shifted
  5. You Dont Acquire or Sell To Customers, They Buy From You
  6. Understanding and Meeting Customer Desired Outcomes
  7. Moving Beyond Contact and Transactional Data
  8. Understand Interests and Sentiment
  9. What and Who Matters to Whom And In Which Context? People-driven Segmentation
  10. Connecting People and NetworksEngage, Learn, and Share
  11. In Which Direction Should I Take My Company?
  12. Unio is Latin For Onion One or Unity
  13. Knowledge Flows, Peer Support and Word of Mouth Internet / General Public Customers Community Superusers Staff
  14. Knowledge Flows, Peer Support and Word of Mouth Internet / General Public Customers Community Superusers Staff
  15. Align Customer Experience Expectations
  16. Leverage Customer Feedback Loops
  17. Co-create and Innovate With Your Customers
  18. B2B, From Gatekeeper To Coordinator
  19. Organise Collaboration Around and With Customers
  20. Mark Tamis mark.tamis@Net-7.fr http://marktamis.com @MarkTamis #scrm #socbiz #e20 CeBIT WebCiety Social CRM Session March 2, 2011
  21. Image sourceshttp://www.thetravelpeach.com/europe-vacations/france/eiffel-tower.jpghttp://i274.photobucket.com/albums/jj258/glamazon67/Eiffel_Tower___Looking_Down___by_Ch.jpghttp://i220.photobucket.com/albums/dd119/xzoallisonozx/paris/IMG_0013.jpghttp://i175.photobucket.com/albums/w125/slickschultzy/Paris/IMG_2091.jpghttp://kristinasworld.files.wordpress.com/2007/09/onion1.jpghttp://i99.photobucket.com/albums/l302/holymosses/070305_synapse_300.jpghttp://i347.photobucket.com/albums/p462/wantsomethingelse/wolfw-wetzler-1.jpghttp://i558.photobucket.com/albums/ss22/jmf1066/obamasdriversliscense.jpghttp://i583.photobucket.com/albums/ss274/mrbojangles383538/2%20week%20break/P4170057.jpghttp://www.cg-files.com/cgpicture/Creating-a-CD-PLayer-in-Photoshop-Tutorial/Creating-a-CD-PLayer-in-Photoshop-Tutorial1.jpghttp://copenhagencocreation.com/category/what-is-co-creation/http://i100.photobucket.com/albums/m23/joannmp/100_0216.jpghttp://www.php2k.com/blog/3d-max-studio-tutorials/3dsmax-3d-garden-see-saw-model-tutorial/http://www.healthcare-informatics.com/Media/BlogMembers/Collaborate%20around%20health%20it.jpghttp://serendip.brynmawr.edu/exchange/files/images/collaborate.jpg

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