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  1. 1. INTRODUCTION HT104TOURISM MALAYSIA Enjue jan2013 Jph.ptss
  2. 2. Tourist definition Tourism is travel for recreational, leisure or busines s purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited."[1]
  3. 3. tourism
  4. 4. What tourism??? “Umbrella term for the variety product and services offered and desired by people while away from home. Include are restaurants, accommodations, activities, natu ral and man made attractions, travel agencies, government bureaus and transportation.
  5. 5.  Tourism refers to practice of traveling and visiting places for pleasure and relaxation The industry that is involved in offering various services for tourist, eg providing them with information on where to stay or eat, places of interest and which sometimes also reserve accommodation, travel and tours.
  6. 6. Tourism industry Entire spectrum of government and business activities that provide and manage the needs, wants and desire of the tourist. Includes agencies and groups seeking to promote tourism, the residents of destination areas and educational institutions seeking to provide qualified industry personnel”
  7. 7. Tourism
  8. 8. THE TOURISM- HOSPITALITY CONNECTION The Economy Agriculture government services manufacturing Constructions The service sector Financial firms, Healthcare, insurance, reality firm, telecommunication, Tourism, business services etc. The tourism Industry Entertainment, Tourism Services, Travel Trade, Recreation, Attractions, Transportation and hospitality The Hospitality Industry Warm reception and services Lodging Hotel, motel, resort, bed & breakfast, budget motel, cabin Food & beverage Restaurant, food services, institutional catering
  9. 9. The core tourism model
  10. 10. • Accommodation: hotel resort, motel, hostel, caravan, camping primary • Transport: Airlines, rail, car rental, cruise, bus • Attractions: Man- made, Natural • F&B: restaurant, fast food, • Other: travel Agencies, tour operator, souvenir vendors • Hotel and restaurant suppliers: taxi, cameras & film, maps, travel books, shoppingsecondary mall, sporting event, booking services, reservation system, museum, historical site, national park etc.. • Construction estate/real estate: vehicle manufacturing, fuel products, clothing tertiary manufacturing, communication network, recreational goods, educations and training, media, etc
  11. 11. Tourism industry sector career paths??? http://www.tourismtraining.com.au/careers.html exec management Supervisory Front line
  13. 13.  Tourism important!! Tourism is the country’s 2 nd foreign exchange earner. When YOU join Malaysias vibrant tourism industry, you join one of the most important sectors of the economy which provides 520,700 jobs. Tourism will become even more vital in the years to come with Malaysia tourism targets of ringing in 24.6 million visitors and generate RM 59.4 billion in tourism spending by 2010
  14. 14. Tourist arrivals and receiptsto MalaysiaYear arrivals Receipts (RM)2009 23.6 million 53.4 billion2008 22.0 million 49.6 billion2007 20.9 million 46.1 billion2006 17.4 million 36.3 billion2005 16.4 million 32.0 billion2004 15.7 million 29.7 billion2003 10.5 million 21.3 billion2002 13.2 million 25.8 billion2001 12.7 million 24.2 billion2000 10.2 million 17.3 billion
  15. 15. International tourist arrivals by country ofdestination 2009(rank 9)80 tourist arrival(million)7060504030 tourist arrival(million)2010 0
  16. 16. 2007  ranking 11 Malaysia 21.0 million
  17. 17.  The tourism industry in Malaysia currently ranks as the second biggest foreign exchange earner of the country In the Asian market, Malaysia ranked second after China in terms of tourist arrivals. Tourism in Asian countries is only behind export industries in generating income for them. Tourist receipts reached 53.37 billion ringgit (Dh62.41 billion) in 2009, up from 8.5 billion ringgit in 1998. Malaysias tourism campaign helped the country to achieve its target before the end of the year.
  18. 18.  The increase in visitor arrivals and tourism dollars spend in Malaysia means tourism player can expect new jobs, more job opportunities, career with competitive pay. example in hotel industry : a) Arabia course – FO, sale & marketing & f&B Department b) Syariah course – Quality department Training opportunities : enabling employees to deliver against the standards of excellence expected of international establishment
  19. 19.  Employers, too, are having challenged to change and innovate. Gaining new ways to recruit, reward, retain and motivate employees. you will always have the opportunity to better yourself. Obtain recognized certification and advance your career within the industry with the planned program
  20. 20. INDUSTRY SKILLS AND •Conceptualize events, exhibitions,ATTRIBUTES conventions, and other such meetings•creating •Pitch, present andtravelpackages MICE market creative concepts •Transform ideas into•Plan, organiz stunning layouts ande, manage visualstours •Plan, organize, and ensure the successful•Take execution of ideascustomers on • Conference planner,unforgettable exhibition organizer, event managertours INDUSTRY SKILLS ANDarrangements ATTRIBUTESwith HOTEL AND•Coordinate TOUR ACCOMMODATI ONtravel AND other TRAVEL •new hotels opening, sales andorganizations SERVICES marketing, engineering, IT, Front Office etcairlines, hotel Sales & Marketing, Engineer •s and Interact with people from different countries•Sales Officer and cultures •/ Travel different situations Handle and adapt to •Manager/ Think decisively and quickly on their feet
  21. 21. Malaysia Tourism campaign Tahun melawat Malaysia 1990 Cuti-cuti Malaysia Malaysia truly Asia Visit Malaysia 2007- celebrating 50 year of nationhood Zoom Malaysia
  22. 22. TOURISM IN MALAYSIA The important of major historical events, Malaysia history, people and culture related to tourism development in Malaysia. Major historical events and its significance to tourism industry development in Malaysia
  23. 23. Identify and interpret Malaysiatourism map
  24. 24. Why travel to Malaysia?? video
  25. 25. The historical of tourism inMalaysia EARLY INHABITANT – ‘Perak man’ 20,000-30,000 years ago Gua Cha, Gua Niah
  26. 26. COMING OF THE HOMO SAPIENS 5000-10000 years ago from Yunnan, China Small village
  27. 27. INDIANIZATION ERA EARLY KINGDOM Traveler from India Hindu Buddha Langkasuka, Lembah Bujang, Srivijaya, Majapahit, Siam
  28. 28. ISLAMIZATION3 theories
  30. 30. COLONIZATION  Portugal (1511-1641)  Belanda (1641-1824 perjanjian Inggeris- Belanda)  British (1824-1957)  Japan (1941-1945)
  31. 31. INDEPENDENCE 31 August 1957 (video)
  32. 32. FORMATION OF MALAYSIA 1 August 1962 formation of Malaysia August 1965-Singapore out
  33. 33. The history of Malaysianpeople and culture
  34. 34. population 28,250,500
  35. 35. area 329,758km 2
  36. 36. The demography in Malaysia population malay n bumi 65% chinese 26% indian 7.10% unlisted ethnics 1%
  37. 37.  Language- Bahasa Malaysia Religion – official religion is Islam but all other religions are practiced freely Government- parliamentary democracy and constitutional monarchy
  38. 38.  Economic profile – manufacturing, tourism and primary communities such as petroleum, palm oil, national rubber and timber are major contributors to its economy. Currency- The monetary unit of the country is Ringgit Malaysia and is written as RM. The exchange rate is valued at USD1 = RM3.15. Foreign currencies can be exchanged at banks and money changers Banking Hours- 9.30 am-4.00pm Monday to Friday but in kel, trg and ked Saturday to Wednesday Measurement system- metric system
  39. 39. The geographical aspects Strategic location Malacca strait, south china sea, pacific ocean and Hindi ocean Free from disaster Situated between 2º and 7º to the North of the Equator line, Peninsular Malaysia is separated from Sabah and Sarawak by the South China Sea. In the northern part of Peninsular Malaysia lies Thailand, and in the south, neighboring Singapore. Sabah and Sarawak are bounded by Indonesia while Sarawak also shares borders with Brunei.
  40. 40. weather??What special about weather ofMalaysia??The country experiences tropicalweather year-round. Temperaturesare from 21ºC (70ºF) to 32ºC (90ºF).Higher elevations are much colder withtemperatures between 15°C (59° F) to25°C (77°F). Annual rainfall variesfrom 2,000mm to 2,500mm.
  41. 41. Malaysian community Malay Today, the Malays, Malaysias largest ethnic group, make up more than 50% of the population. In Malaysia, the term Malay refers to a person who practices Islam and Malay traditions, speaks the Malay language and whose ancestors are Malays. Their conversion to Islam from Hinduism and Theravada Buddhism began in the 1400s, largely influenced by the decision of the royal court of Melaka. The Malays are known for their gentle mannerisms and rich arts heritage
  42. 42. CHINESE The second largest ethnic group, the Malaysian Chinese form about 25% of the population. Mostly descendants of Chinese immigrants during the 19th century, the Chinese are known for their diligence and keen business sense. The three sub-groups who speak a different dialect of the Chinese language are the Hokkien who live predominantly on the northern island of Penang; the Cantonese who live predominantly in the capital city Kuala Lumpur; and the Mandarin- speaking group who live predominantly in the southern state of Johor
  43. 43. INDIAN The smallest of three main ethnic groups, the Malaysian Indians form about 10% of the population. Most are descendants of Tamil- speaking South Indian immigrants who came to the country during the British colonial rule. Lured by the prospect of breaking out of the Indian caste system, they came to Malaysia to build a better life. Predominantly Hindus, they brought with them their colourful culture such as ornate temples, spicy cuisine and exquisite sarees.
  44. 44. INDIGENOUS ETHNIC GROUPS Orang Asli Orang Asli is a general term used for any indigenous groups that are found in Peninsular Malaysia. They are divided into three main tribal groups: Negrito, Senoi and Proto-Malay. The Negrito usually live in the north, the Senoi in the middle and the Proto-Malay in the south. Each group or sub-group has its own language and culture. Some are fishermen, some farmers and some are semi-nomadic.
  45. 45. sarawak Iban The largest of Sarawaks ethnic groups, the Ibans form 30% of the states population. Sometimes erroneously referred to as the Sea Dayaks because of their skill with boats, they are actually an upriver tribe from the heart of Kalimantan. In the past, they were a fearsome warrior race renowned for headhunting and piracy. Traditionally, they worship a triumvirate of gods under the authority of Singalang Burung, the bird-god of war. Although now mostly Christians, many traditional customs are still practised.
  46. 46.  Bidayuh Peace-loving and easy-going, the gentle Bidayuh of Sarawak are famous for their hospitality and tuak or rice wine. Making their homes in Sarawaks mountainous regions, they are mostly farmers and hunters. In their past headhunting days, their prized skulls were stored in a baruk a roundhouse that rises about 1.5 metres above the ground. Originally animists, now most of them have converted to Christianity
  47. 47.  Orang Ulu Also known as upriver tribes of Sarawak. Forming roughly 5.5% of Sarawaks population, there are over 100,000 different Orang Ulu tribes. Arguably Borneos most artistic people, their large longhouses are ornately decorated with murals and superb woodcarvings; their utensils are embellished with intricate beadwork; and aristocratic ladies cover their bodies with finely detailed tattoos.
  48. 48. sabah Kadazan Dusun The largest ethnic group of Sabah, the Kadazan Dusuns form about 30% of the states population. Actually consisting of two tribes; the Kadazan and the Dusun, they were grouped together as they both share the same language and culture. However, the Kadazan are mainly inhabitants of flat valley deltas, which are conducive to paddy field farming, while the Dusun traditionally lived in the hilly and mountainous regions of interior Sabah.
  49. 49.  BajauThe second largest ethnic group in Sabah, the Bajausmake up about 15% of the states population.Historically a nomadic sea-faring people thatworshipped the Omboh Dilaut or God of the Sea, theyare sometimes referred to as the Sea Gypsies. Thosewho chose to leave their sea-faring ways becamefarmers and cattle-breeders. These land Bajaus arenicknamed Cowboys of the East in tribute to theirimpressive equestrian skills, which are publiclydisplayed in the annual Tamu Besar festival at KotaBelud.
  50. 50.  Murut The third largest ethnic group in Sabah the Muruts make up about 3% of the states population. Traditionally inhabiting the northern inland regions of Borneo, they were the last of Sabahs ethnic groups to renounce headhunting. Now, they are mostly shifting cultivators of hill paddy and tapioca, supplementing their diet with blowpipe hunting and fishing. Like most indigenous tribes in Sabah, their traditional clothing is decorated with distinctive beadwork.
  51. 51. references www.tourism.gov.my www.pnb.com.my Internet resources
  52. 52. THANK YOU