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HOW DID WE ACHIEVE GREAT
SUCCESS IN “BIKAJI SELFIE
CONTEST”
Dear sir,
We started the contest errr…..
This is NOT a mail st...
THE CONCEPT
oThe concept was simple…to cash on
selfie craze among people.
oThe whole exercise was done to
increase “Custom...
TARGET MARKET
o The target market for bikaji is Middle and
upper middle class urban families, who like
Indian sweets, namk...
CREATIVES
o Catchy creatives were made using live people
images MOSTLY {obviously with their
permissions}, who are connect...
THE RESULT
o The results were awesome…..
{frankly beyond expectations}
o Social media visits increased by many fold
{More ...
& MOST IMPORTANTLY………
Our competitors and other corporate started
copying us. That includes 2 famous FMCG brands
& one lea...
FINALLY, WHAT WE NEVER
FORGET TO TELL YOU
If you are looking for A company, who can do
similar thing for you e.g. Design n...
NEOLOGICX RESOURCES INDIA PVT. LTD.
+91 9414138694/ 9414138620
+91 9414138694/ 9414138620
support@neologicx.com
HOW DID WE ACHIEVE GREAT SUCCESS IN “BIKAJI SELFIE CONTEST”
HOW DID WE ACHIEVE GREAT SUCCESS IN “BIKAJI SELFIE CONTEST”
HOW DID WE ACHIEVE GREAT SUCCESS IN “BIKAJI SELFIE CONTEST”
HOW DID WE ACHIEVE GREAT SUCCESS IN “BIKAJI SELFIE CONTEST”
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HOW DID WE ACHIEVE GREAT SUCCESS IN “BIKAJI SELFIE CONTEST”

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A case study on the contest, which made waves on social media.
Bikaji a global brand in namkeens & sweets hired Neologicx to run a campaign for them, which could increase customer engagement for the brand and could drive sales to their online store bikajionline.com proved to be hugely successful.
Here is the complete story....

Published in: Marketing
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HOW DID WE ACHIEVE GREAT SUCCESS IN “BIKAJI SELFIE CONTEST”

  1. 1. HOW DID WE ACHIEVE GREAT SUCCESS IN “BIKAJI SELFIE CONTEST” Dear sir, We started the contest errr….. This is NOT a mail stupid…… It’s a presentation OK…….MOVE ON
  2. 2. THE CONCEPT oThe concept was simple…to cash on selfie craze among people. oThe whole exercise was done to increase “Customer Engagement” with the brand “Bikaji”. To connect as many people as possible on Bikaji Facebook/twitter/website/pinterest etc.
  3. 3. TARGET MARKET o The target market for bikaji is Middle and upper middle class urban families, who like Indian sweets, namkeens and other traditional snacks. o As many of you know, Bikaji is a global brand in namkeens & sweets. The online store of Bikaji is www.bikajionline.com, which serves PAN India.
  4. 4. CREATIVES o Catchy creatives were made using live people images MOSTLY {obviously with their permissions}, who are connected with bikaji on social OR participated in early contests etc. o This helped campaign go viral, as the people used in images also shared creatives on their timelines. SOME EXAMPLES IN NEXT SLIDES….
  5. 5. THE RESULT o The results were awesome….. {frankly beyond expectations} o Social media visits increased by many fold {More on Facebook, Twitter}. o Hashtag #selfiewithbikaji went viral in no time. o Website visits increased {Google analytics displayed gigantic rise in visitors} & MOST IMPORTANTLY………
  6. 6. & MOST IMPORTANTLY……… Our competitors and other corporate started copying us. That includes 2 famous FMCG brands & one leading newspaper !! {we can’t name them here for obvious reasons} AND THAT’S A HUGE SUCCESS
  7. 7. FINALLY, WHAT WE NEVER FORGET TO TELL YOU If you are looking for A company, who can do similar thing for you e.g. Design new competition, Manage your total digital marketing, Help you strategize on social media, Help in new product launch..…In all Help drive sales LOOK NO FURTHER… We are just few key punches away
  8. 8. NEOLOGICX RESOURCES INDIA PVT. LTD. +91 9414138694/ 9414138620 +91 9414138694/ 9414138620 support@neologicx.com

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