9-24-2013 Social Media and Web 2.0 for Fashion

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Slides used for 9-24-2013 presentation to FASH325 students at the University of Delaware.

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9-24-2013 Social Media and Web 2.0 for Fashion

  1. 1. Social Media and Web 2.0 for Fashion FASH325 – Fall 2013 http://bit.ly/sm-fashion-f13 Mathieu Plourde, Educational Technologist IT Academic Technology Services
  2. 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Actual mileage may vary. Social Media and Web 2.0 for Fashion - M. Plourde 2
  3. 3. Use of Technology • Please, DO use any technology at your fingertips. Social Media and Web 2.0 for Fashion - M. Plourde 3
  4. 4. Presentation Structure You Your Brand Your Target Audience • Local • Distant Social Media and Web 2.0 for Fashion - M. Plourde 4
  5. 5. DEFINING SOCIAL MEDIA Social Media and Web 2.0 for Fashion - M. Plourde 5
  6. 6. Social Media and Web 2.0 for Fashion - M. Plourde 6 Credit: Khalid Albaih on Flickr
  7. 7. Social media presence Do you have a _______ account? • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 7
  8. 8. Social media usage Your purpose for using social media is mostly… • Personal. • Professional. Social Media and Web 2.0 for Fashion - M. Plourde 8
  9. 9. Mobile devices Do you own a smartphone, tablet, or another web-enabled handheld device? • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 9
  10. 10. MANAGING INCOMING INFORMATION Information overload… Social Media and Web 2.0 for Fashion - M. Plourde 10
  11. 11. How big is the problem? Social Media and Web 2.0 for Fashion - M. Plourde 11
  12. 12. “It's not information overload - it's filter failure” – Clay Shirky Social Media and Web 2.0 for Fashion - M. Plourde 12
  13. 13. Don’t be a slave to email! • Apply the Getting Things Done process to your inbox. • Use filters, tags, and folders. • Unsubscribe. • Move messages you’re not required to take action upon to another space. • Separate email account • RSS reader Social Media and Web 2.0 for Fashion - M. Plourde 13
  14. 14. Remember the day the Internet almost died? Social Media and Web 2.0 for Fashion - M. Plourde 14 http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html
  15. 15. Self-Organized Crisis Response Social Media and Web 2.0 for Fashion - M. Plourde 15 http://irevolution.net/2013/04/16/bostonmarathon-attack/
  16. 16. Finding relevant conversations • Gurus in your discipline and their entourage • Books • Blogs • Professional associations • Conference and event backchannels • #Hashtags and keywords Social Media and Web 2.0 for Fashion - M. Plourde 16
  17. 17. New York Fashion Week http://mashable.com/2012/ 09/05/new-york-fashion- week-sept-2012/ Social Media and Web 2.0 for Fashion - M. Plourde 17
  18. 18. Google Alerts Social Media and Web 2.0 for Fashion - M. Plourde 18 http://www.google.com/alerts
  19. 19. Consume the social web • Create a custom online newspaper that scouts the social web for you: http://paper.li • Multi-engine social search: http://addictomatic.com Social Media and Web 2.0 for Fashion - M. Plourde 19
  20. 20. Flipboard and Pulse.me • Mobile apps can push the news to you in a magazine format flipboard.com www.pulse.me Social Media and Web 2.0 for Fashion - M. Plourde 20
  21. 21. Really Simple Syndication (RSS) • Almost every web site generates an RSS feed. • You get a notification when there is something new. • http://feedly.com Attribution: jrhode on Flickr.com Social Media and Web 2.0 for Fashion - M. Plourde 21
  22. 22. Roles in communities Leaders/ Gurus Active Members Lurkers Outsiders Social Media and Web 2.0 for Fashion - M. Plourde 22
  23. 23. STORING AND RETRIEVING INFORMATION Social Media and Web 2.0 for Fashion - M. Plourde 23
  24. 24. Storing and retrieving I can retrieve relevant information I was exposed to in the last month. • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 24
  25. 25. Social bookmarking: Diigo Social Media and Web 2.0 for Fashion - M. Plourde 25 Can you imagine having 7,000 bookmarks in your browser? Browser Add- On http://www.diigo.com
  26. 26. Pinterest Social Media and Web 2.0 for Fashion - M. Plourde 26
  27. 27. Evernote Social Media and Web 2.0 for Fashion - M. Plourde 27 • Personal note-taking application. • Syncs on multiple devices. • http://www.evernote.com/
  28. 28. File sync •28 Social Media and Web 2.0 for Fashion - M. Plourde
  29. 29. BRANDING YOURSELF! Sharing information, or… Social Media and Web 2.0 for Fashion - M. Plourde 29
  30. 30. What is your first reflex when you don’t know something? Social Media and Web 2.0 for Fashion - M. Plourde 30
  31. 31. What is your first reflex when you don’t know something? (You Google it!) Social Media and Web 2.0 for Fashion - M. Plourde 31
  32. 32. What is your first reflex when you don’t know something? (You Google it!) Social Media and Web 2.0 for Fashion - M. Plourde 32
  33. 33. Google yourself! Can you find yourself when you Google your name? • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 33
  34. 34. Are you employable? If someone found your social media profile, would they consider you a potential candidate? • Yes. • No. • OMG, no way! Social Media and Web 2.0 for Fashion - M. Plourde 34
  35. 35. Overexposed Social Media and Web 2.0 for Fashion - M. Plourde 35 http://youtu.be/jSdw9m3FskA
  36. 36. Personal landing page Do you have a personal landing page, a URL you share to others so they can find out about you and contact you? • Yes. • No. Social Media and Web 2.0 for Fashion - M. Plourde 36
  37. 37. Your personal landing page • Your professional self: • Who’s your audience? • Where should such a page be hosted? • What do you expect from connections? • What should they expect from you? • Examples: • http://about.me/mathplourde • http://mathplourde.wordpress.com/about/ Social Media and Web 2.0 for Fashion - M. Plourde 37
  38. 38. danah boyd on her digital presence “There is some crappy stuff concerning me on the Internet— both stuff that I’ve produced and stuff that’s been written about me by other people. […] My way of coping with persistence is to create a living presence, frame my own story in an ongoing way, and creating a digital self that is constantly evolving not to escape but to mature” —danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart (Kindle Locations 3085-3088). MIT Press. Kindle Edition.) Social Media and Web 2.0 for Fashion - M. Plourde 38
  39. 39. Your profile Social Media and Web 2.0 for Fashion - M. Plourde 39
  40. 40. Less Intrusive Than a Phone Call… Social Media and Web 2.0 for Fashion - M. Plourde 40 Share your identity in the physical world!
  41. 41. If Information Was Made of Light… Social Media and Web 2.0 for Fashion - M. Plourde 41 EXTERNAL INFORMATION SOURCERECEIVED INFORMATION FORWARDED INFORMATION SHARED INFORMATION STORED INFORMATION
  42. 42. If Information Was Made of Light… Social Media and Web 2.0 for Fashion - M. Plourde 42 EXTERNAL INFORMATION SOURCERECEIVED INFORMATION FORWARDED INFORMATION SHARED INFORMATION STORED INFORMATION CURATION
  43. 43. Conversational Spaces Social Media and Web 2.0 for Fashion - M. Plourde 43 PROFESSIONALPERSONAL
  44. 44. Social Media Spaces Social Media and Web 2.0 for Fashion - M. Plourde 44 PERSONAL PROFESSIONAL
  45. 45. CHOOSING THE RIGHT CHANNELS Social Media and Web 2.0 for Fashion - M. Plourde 45
  46. 46. The network effect Social Media and Web 2.0 for Fashion - M. Plourde 46 Source: Jeff Bullas Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
  47. 47. The role of reciprocity Reciprocal • Requires permission from both participants. Non-reciprocal • You can follow someone without them following you back. Social Media and Web 2.0 for Fashion - M. Plourde 47 Top dog
  48. 48. The role of reciprocity Reciprocal • Fosters relationship. Non-reciprocal • Fosters discovery. Social Media and Web 2.0 for Fashion - M. Plourde 48
  49. 49. My spaces Social Media and Web 2.0 for Fashion - M. Plourde 49 PERSONAL PROFESSIONAL
  50. 50. ME INPUT (Inbound) OUTPUT (Outbound) MY STORAGE (Circa 2007) Social Media and Web 2.0 for Fashion - M. Plourde 50
  51. 51. Social Media and Web 2.0 for Fashion - M. Plourde 51 My sharing loop (2012)
  52. 52. Personal Learning Networks Social Media and Web 2.0 for Fashion - M. Plourde 52 Attribution: Alec Couros (courosa) on Flickr.com
  53. 53. Your PLN to the rescue http://youtu.be/IZ83x2hUCP4 Social Media and Web 2.0 for Fashion - M. Plourde 53
  54. 54. Collaboration • Shared spaces: • Pinterest boards • Mindmapping • Social bookmarking • Google Tools • Sites • Docs • G+ Communities • Google Hangouts Social Media and Web 2.0 for Fashion - M. Plourde 54
  55. 55. LOCATION, LOCATION, LOCATION Social Media and Web 2.0 for Fashion - M. Plourde 55
  56. 56. Social Check-In • Foursquare • Yelp! • Facebook Places Social Media and Web 2.0 for Fashion - M. Plourde 56
  57. 57. Social Deals • Groupon • Living Social Social Media and Web 2.0 for Fashion - M. Plourde 57
  58. 58. Point of Purchase • Touchscreens • QRCodes • Bar codes • Text messaging • Social experience Social Media and Web 2.0 for Fashion - M. Plourde 58
  59. 59. Enhanced Reality Social Media and Web 2.0 for Fashion - M. Plourde 59 http://www.wikitude.com/en/tour/wikitude-world-browser
  60. 60. Aurasma • http://youtu.be/GBKy-hSedg8 Social Media and Web 2.0 for Fashion - M. Plourde 60
  61. 61. Aurasma http://social.marksandspencer.com/fashion- 2/valentines-day-augmented-reality/ Social Media and Web 2.0 for Fashion - M. Plourde 61
  62. 62. T-shirt OS Social Media and Web 2.0 for Fashion - M. Plourde 62 http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/
  63. 63. Google Goggles • http://www.google.com/mobile/goggles/ Social Media and Web 2.0 for Fashion - M. Plourde 63
  64. 64. Tech-Enabling Fashion Social Media and Web 2.0 for Fashion - M. Plourde 64 • http://www.agloves.com/about-our-products/ • http://www.ipadhacks.com/news/ipad-jeans-pocket/
  65. 65. Google Glass Social Media and Web 2.0 for Fashion - M. Plourde 65 http://www.google.com/glass/start/
  66. 66. Samsung Galaxy Gear Social Media and Web 2.0 for Fashion - M. Plourde 66 http://techcrunch.com/2013/09/04/samsung-galaxy-gear-official/
  67. 67. AUDIENCE CONCERNS Finding Value Social Media and Web 2.0 for Fashion - M. Plourde 67
  68. 68. What’s Your Metric? Social Media and Web 2.0 for Fashion - M. Plourde 68 Visitors Hits on your Website Revenue/ Donations Actions
  69. 69. The AIDA Model Social Media and Web 2.0 for Fashion - M. Plourde 69 Awareness Interest Desire Action
  70. 70. Web Presence and Metrics • Web publishing platforms: • Google Sites • Wordpress, Drupal • Youtube, Flickr, Slideshare, Ustream, etc. • Metrics: • URL shorteners (Bit.ly) • Google Analytics • Klout • Surveys Social Media and Web 2.0 for Fashion - M. Plourde 70
  71. 71. Brand Presence Social Media and Web 2.0 for Fashion - M. Plourde 71 Web Site Social Media
  72. 72. Web Site vs. Social Media Social Media and Web 2.0 for Fashion - M. Plourde 72 Web Site + Social Media + Local Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant Your brand is your organizational persona. Make it consistent and connected!
  73. 73. One Brand, Different Perspectives Brand Origin History ProximityMeaning Personal Stories Social Media and Web 2.0 for Fashion - M. Plourde 73
  74. 74. More questions than answers… • What kind of information are shoppers interested in? • How can you deliver an enhanced experience? • Can you leverage in-store and client-owned technology? • How can your clients become the voice for your brand? • How is shopping in virtual spaces different? Social Media and Web 2.0 for Fashion - M. Plourde 74
  75. 75. Thank You! • Questions, Comments? • Mathieu Plourde Educational Technologist, LMS Project Leader IT Academic Technology Services mathieu@udel.edu bit.ly/mathplourde • All contents for this session: bit.ly/sm-fashion-f13 Social Media and Web 2.0 for Fashion - M. Plourde 75

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