2-21-2013 Fashion Social Media

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2-21-2013 Fashion Social Media

  1. 1. Social Media and Web 2.0 for Fashion FASH325 – Spring 2013 http://bit.ly/sm-fashion-s13 Mathieu Plourde, Educational Technologist IT Academic Technology Services
  2. 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary.2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 2
  3. 3. Use of Technology• Please, DO use any technology at your fingertips.2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 3
  4. 4. Presentation Structure You Your Brand Your Target Audience • Local • Distant2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 4
  5. 5. DEFINING SOCIAL MEDIA2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 5
  6. 6. Traditional Broadcast Media Credit: Stefan Domanske on Flickr Social Media and Web 2.0 for Fashion - M. Plourde2-21-20136
  7. 7. Social Media Credit: Francis Chung on Flickr Social Media and Web 2.0 for Fashion - M. Plourde2-21-20137
  8. 8. Credit: Khalid Albaih on Flickr2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 8
  9. 9. Social media presenceDo you have a _______ account? • Yes. • No.2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 9
  10. 10. Social media usageYour purpose for using social media ismostly… • Personal. • Professional.2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 10
  11. 11. Mobile devicesDo you own a smartphone, tablet, or anotherweb-enabled handheld device? • Yes. • No.2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 11
  12. 12. Information overload… MANAGING INCOMING INFORMATION2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 12
  13. 13. How big is the problem?2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 13
  14. 14. “Its not information overload - its filter failure” – Clay Shirky2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 14
  15. 15. Don’t be a slave to email!• Apply the Getting Things Done process to your inbox.• Use filters, tags, and folders.• Unsubscribe.• Move messages you’re not required to take action upon to another space. • Separate email account • RSS reader2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 15
  16. 16. Remember the day the Internet almost died? http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 16
  17. 17. Finding relevant conversations• Gurus in your discipline and their entourage• Books• Blogs• Professional associations• Conference and event backchannels• #Hashtags and keywords2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 17
  18. 18. New York Fashion Week week-sept-2012/ 09/05/new-york-fashion- http://mashable.com/2012/2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 18
  19. 19. Google Alerts http://www.google.com/alerts2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 19
  20. 20. Consume the social web• Create a custom online newspaper that scouts the social web for you.• http://paper.li2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 20
  21. 21. Flipboard and Pulse.me• Mobile apps can push the news to you in a magazine format flipboard.com www.pulse.me2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 21
  22. 22. Google Reader and Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. • http://www.google.com/reader Attribution: jrhode on Flickr.com2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 22
  23. 23. Roles in communities Leaders/ Gurus Active Members Lurkers Outsiders2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 23
  24. 24. STORING AND RETRIEVING INFORMATION2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 24
  25. 25. Storing and retrievingI can retrieve relevant information I wasexposed to in the last month. • Yes. • No.2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 25
  26. 26. Social bookmarking: Diigo http://www.diigo.comBrowser Add- Can you imagine having 5,000 bookmarks On in your browser?2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 26
  27. 27. Pinterest2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 27
  28. 28. Evernote• Personal note-taking application.• Syncs on multiple devices.• http://www.evernote.com/2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 28
  29. 29. Dropbox.com• Easy personal file storage.• Syncs on multiple devices.• http://www.dropbox.com2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 29
  30. 30. Sharing information, or… BRANDING YOURSELF!2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 30
  31. 31. What is your first reflex when you don’t know something?2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 31
  32. 32. What is your first reflex when you don’t know something? (You Google it!)2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 32
  33. 33. What is your first reflex when you don’t know something? (You Google it!)2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 33
  34. 34. Are you Googlable?If someone Googled your name, would theyfind you? • Yes. • No.2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 34
  35. 35. Are you employable?If someone found your social media profile,would they consider you a potentialcandidate? • Yes. • No. • OMG, no way!2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 35
  36. 36. Overexposed http://youtu.be/jSdw9m3FskA2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 36
  37. 37. Personal landing pageDo you have a personal landing page, a URLyou share to others so they can find outabout you and contact you? • Yes. • No.2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 37
  38. 38. Your personal landing page• Your professional self: • Who’s your audience? • Where should such a page be hosted? • What do you expect from connections? • What should they expect from you?• Examples: • http://about.me/mathplourde • http://mathplourde.wordpress.com/about/2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 38
  39. 39. Your profile2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 39
  40. 40. Less Intrusive Than a Phone Call… Share your identity in the physical world!2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 40
  41. 41. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 41
  42. 42. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION CURATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 42
  43. 43. Conversational Spaces PERSONAL PROFESSIONAL2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 43
  44. 44. Social Media Spaces PERSONAL PROFESSIONAL2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 44
  45. 45. CHOOSING THE RIGHT CHANNELS2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 45
  46. 46. The network effect Population or Sign-ups (M) 1500 1000 500 0 China India Facebook USA Twitter LinkedIn Google+2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 46
  47. 47. The role of reciprocity Reciprocal Non-reciprocal • Requires permission • You can follow someone from both participants. without them following you back. Top dog2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 47
  48. 48. The role of reciprocity Reciprocal Non-reciprocal • Fosters relationship. • Fosters discovery.2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 48
  49. 49. My spaces PROFESSIONAL PERSONAL2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 49
  50. 50. INPUT OUTPUT(Inbound) (Outbound) ME (Circa 2007) MY STORAGE2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 50
  51. 51. My sharing loop(2012)2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 51
  52. 52. Personal Learning Networks Attribution: Alec Couros (courosa) on Flickr.com2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 52
  53. 53. Your PLN to the rescue http://youtu.be/IZ83x2hUCP42-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 53
  54. 54. Collaboration• Shared spaces: • Pinterest boards • Mindmapping • Social bookmarking• Google Tools • Sites • Docs • Groups2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 54
  55. 55. LOCATION, LOCATION, LOCATION2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 55
  56. 56. Social Check-In• Foursquare• Gowalla• Facebook Places2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 56
  57. 57. Social Deals• Groupon• Living Social2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 57
  58. 58. Point of Purchase • Touchscreens • QRCodes • Bar codes • Text messaging • Social experience2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 58
  59. 59. Enhanced Reality http://www.wikitude.com/en/tour/wikitude-world-browser2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 59
  60. 60. Aurasma • http://youtu.be/GBKy-hSedg82-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 60
  61. 61. Aurasma http://social.marksandspencer.com/fashion- 2/valentines-day-augmented-reality/2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 61
  62. 62. Zaphat• Augmented Reality to transform the wearer into an avatar. http://techcrunch.com/2012/08/20/the-zaphat-can-turn-you-into-a-zombie-sorta/2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 62
  63. 63. T-shirt OS http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 63
  64. 64. Google Goggles• http://www.google.com/mobile/goggles/2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 64
  65. 65. Google Project Glass http://www.google.com/glass/start/2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 65
  66. 66. Tech-Enabling Fashion• http://www.agloves.com/about-our-products/• http://www.ipadhacks.com/news/ipad-jeans-pocket/ 2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 66
  67. 67. Prompts• What kind of information are shoppers interested in?• How can you deliver an enhanced experience?• Can you leverage in-store and client-owned technology?• How is shopping in virtual spaces different?2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 67
  68. 68. Finding Value AUDIENCE CONCERNS2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 68
  69. 69. What’s Your Metric? Visitors Revenue/ Donations Hits on your Actions Website2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 69
  70. 70. The AIDA Model Action Desire Interest Awareness2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 70
  71. 71. Web Presence and Metrics• Web publishing platforms: • Google Sites • Wordpress, Drupal • Youtube, Flickr, Slideshare, Ustream, etc.• Metrics: • URL shorteners (Bit.ly) • Google Analytics • Klout • Surveys2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 71
  72. 72. Brand Presence Social Web Site Media2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 72
  73. 73. Web Site vs. Social Media Web Site Your brand is your + Social Media organizational + Local persona. Make it consistent and connected! Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 73
  74. 74. One Brand, Different Perspectives Origin Personal History Stories Brand Meaning Proximity2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 74
  75. 75. Crowdsourcing• Conversations are happening• Pay attention• Engage• You don’t have to do it all by yourself• Create and leverage testimonials2-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 75
  76. 76. Thank You!• Questions, Comments?• Mathieu Plourde Educational Technologist, LMS Project Leader IT Client Support & Services mathieu@udel.edu http://mathplourde.wordpress.com/about• All contents for this session: http://bit.ly/sm-fashion-s132-21-2013 Social Media and Web 2.0 for Fashion - M. Plourde 76

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