Building Online Communities  Matthew Haughey
Everything is moving online, newspaper subscriptions fall
Writers, editors, and organizations need to adapt
 
This doesn’t seem right .
Give readers community features and they’ll flock
Follow these steps to build a successful community
Why community?
Newspapers are a fixture in the physical community
… but not in the online world
Small towns: easy to be the sole source of online info
Large towns: name recognition
Web communities get traffic
 
More traffic: more readers, and more revenue possibilities
Digg, reddit, gothamist, blogs
Users expect interactivity online
News doesn’t have to be one-way
Comfortable with customization
Tyranny of choice
How to build it?
Robust user systems
Incorporate into existing logins
Don’t do this.
Personality in member profiles
Welcome contributions
Highlight the best
Have writers interact as well
Elevate members to writers & photographers
Embrace the web
Hire web-savvy teams
No barriers to reading
 
Open the archives, perm. URLs
 
How do you maintain it?
Moderation that’s fair
Online moderator: full-time job
Online moderator: ombudsman?
Emotions out of decisions
Craft some guidelines
Guidelines, not rules
Deal with troublemakers quickly
Metrics help run a community
Flagging spreads the work out
Favorites/voting for the good
Case Studies
 
 
 
 
 
What’s stopping your organization from building a community of readers?
Everything is moving online, newspaper subscriptions fall
Add community features and grow your online audience
A collaborative news site can please readers and create revenue
Questions? [email_address]
Upcoming SlideShare
Loading in …5
×

Building Communities for Online News

16,615 views

Published on

A presentation I gave at the National Writers Workshop in Wichita, KS on May 20, 2007

Published in: News & Politics
5 Comments
59 Likes
Statistics
Notes
No Downloads
Views
Total views
16,615
On SlideShare
0
From Embeds
0
Number of Embeds
130
Actions
Shares
0
Downloads
994
Comments
5
Likes
59
Embeds 0
No embeds

No notes for slide
  • Hi, I want to give a high level overview of building a community. I’m from the future. A future where newspaper sites are a major source of visibility, use, and revenue, mostly through reader participation. Another thing I want to talk about today is the difference between comments and community. They are quite different. I want to talk about building real communities and what that requires.
  • Building Communities for Online News

    1. Building Online Communities Matthew Haughey
    2. Everything is moving online, newspaper subscriptions fall
    3. Writers, editors, and organizations need to adapt
    4.  
    5. This doesn’t seem right .
    6. Give readers community features and they’ll flock
    7. Follow these steps to build a successful community
    8. Why community?
    9. Newspapers are a fixture in the physical community
    10. … but not in the online world
    11. Small towns: easy to be the sole source of online info
    12. Large towns: name recognition
    13. Web communities get traffic
    14.  
    15. More traffic: more readers, and more revenue possibilities
    16. Digg, reddit, gothamist, blogs
    17. Users expect interactivity online
    18. News doesn’t have to be one-way
    19. Comfortable with customization
    20. Tyranny of choice
    21. How to build it?
    22. Robust user systems
    23. Incorporate into existing logins
    24. Don’t do this.
    25. Personality in member profiles
    26. Welcome contributions
    27. Highlight the best
    28. Have writers interact as well
    29. Elevate members to writers & photographers
    30. Embrace the web
    31. Hire web-savvy teams
    32. No barriers to reading
    33.  
    34. Open the archives, perm. URLs
    35.  
    36. How do you maintain it?
    37. Moderation that’s fair
    38. Online moderator: full-time job
    39. Online moderator: ombudsman?
    40. Emotions out of decisions
    41. Craft some guidelines
    42. Guidelines, not rules
    43. Deal with troublemakers quickly
    44. Metrics help run a community
    45. Flagging spreads the work out
    46. Favorites/voting for the good
    47. Case Studies
    48.  
    49.  
    50.  
    51.  
    52.  
    53. What’s stopping your organization from building a community of readers?
    54. Everything is moving online, newspaper subscriptions fall
    55. Add community features and grow your online audience
    56. A collaborative news site can please readers and create revenue
    57. Questions? [email_address]

    ×