Trendesign

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Trendesign

  1. 1. Your daily inspirationdimanche 26 mai 13
  2. 2. Your daily inspirationdimanche 26 mai 13
  3. 3. Your daily inspirationdimanche 26 mai 13
  4. 4. SUMARY1.Positioning and specifications of your onlinepresence :•Digital interface•Target audience•The offer to our target•The ergonomy•Traffic reach2.Our monetization plan :•How will we make money ?•Advertisers/ products or services (For our target)•The advertising place•Monitor of performance3.Our e-marketing plan :•e-marketing actions•Measure of e-marketing actionsdimanche 26 mai 13
  5. 5. 1.Positioning and specifications of your onlinepresenceStrengths WeaknessesAttractive content (design, architecture, fashion, packaging)Cheap projectDon’t have notorietyDon’t sell his productOpportunities ThreatsWoman between 25 and 40 years old consumme a lot.Many woman like decoration and designdecoration and design interest more and more people.Lots of competitors.dimanche 26 mai 13
  6. 6. a) Digital interfacedimanche 26 mai 13
  7. 7. b)Target audienceMargaret Johnson :•25 years old•Student in communication school•Live in a studio flat•Miss inspiration to decorate her studio flatdimanche 26 mai 13
  8. 8. Emily streisand :•30 years old•Business woman•Need decorate her open space at workdimanche 26 mai 13
  9. 9. Stella Mac cartney :•40 years old•Sell Gadgets and decoration object•Want new ideasdimanche 26 mai 13
  10. 10. c)The offer to our target«Your daily inspiration»•advice about new architectures, trends, fashion, decoration product•Let target comment and debate about our articlesdimanche 26 mai 13
  11. 11. d)The ergonomydimanche 26 mai 13
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  17. 17. e)Traffic reach•Search engine optimization•Search engine marketing•Emailingdimanche 26 mai 13
  18. 18. 2.Our monetization plan :dimanche 26 mai 13
  19. 19. a) How will we make money ?•Affiliation•Publi-reportagedimanche 26 mai 13
  20. 20. b) Advertisers/ products or services (For our target)dimanche 26 mai 13
  21. 21. c) The advertising placedimanche 26 mai 13
  22. 22. dimanche 26 mai 13
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  24. 24. dimanche 26 mai 13
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  26. 26. d) Monitor of performance0255075100April 13 May 13 June 13 July 13Number of clicks Number of viewdimanche 26 mai 13
  27. 27. 19%32%26%22%Architecture DesignFashion Packaging050100150200Pub 1 Pub 2 Pub 3 Pub 4Click per acquisitionNumber of viewdimanche 26 mai 13
  28. 28. 3.Our e-marketing plan :dimanche 26 mai 13
  29. 29. a) e-marketing actionsdimanche 26 mai 13
  30. 30. b) Measure of e-marketing actionsdimanche 26 mai 13
  31. 31. dimanche 26 mai 13
  32. 32. Thanks for your attention !dimanche 26 mai 13

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